MxMIndia

Tag: Dentsu Marcom

  • She will be reporting to Nikhil Mahajan, EVP and Chief Growth Officer

    BBDO India appoints Jazryk Gill as Vice President

    By A Correspondent

     

    Suraja Kishore, Jazryk Gill and Nikhil Mahajan

    BBDO India has strengthened its Delhi management team by getting on board Jazryk Gill as Vice President. She will be reporting to Nikhil Mahajan, EVP and Chief Growth Officer. With close to 13 years in advertising and marketing, Gill has worked in Dentsu Marcom, Wieden+Kennedy, Cheil and Lowe Lintas.

     

    Commenting on the ‘s appointment, Suraja Kishore, CEO, BBDO India, said: “Jazryk is a welcome addition to our leadership team at Delhi. She brings with herself a great blend of purpose and performance orientation to our business. Her sense of ownership is inspiring and her passion is contagious. I am certain she will be add more value in what we have to offer to our partners and she will be an active agent of change that we are championing at BBDO.”

     

    Added Nikhil Mahajan, General Manager and EVP and Chief Growth Officer – BBDO India: “Jazryk is a new age thinker and a doer. Her effortless understanding and knowledge of ‘Now’ is a great ingredient for shaping the future of our brands and the role we play as brand custodians. She has successfully practiced and demonstrated the power of media agnostic ideas that moves today’s generation and we can’t wait for her to take that to the next level here at BBDO.”

     

     

  • Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will be Dentsu One and Dentsu Creative Impact will be known as Dentsu Impact. Taproot Dentsu and Dentsu Webchutney remain unchanged

    Dentsu Aegis announces rebranding of creative agencies. Taproot & Webchutney unchanged

    By A Correspondent

     

    Transformation appears to be in the air at Dentsu Aegis Network’s Dentsu Branded Agencies. In a move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

     

    Consequently, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will be Dentsu One and Dentsu Creative Impact will be known as Dentsu Impact. Taproot Dentsu and Dentsu Webchutney remain unchanged.

     

    Ashish Bhasin

    Said Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network, India & South Asia: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

     

    Commenting further, Bhasin said, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

     

    However, while some names may change, but leadership or teams at the individual units stay unchanged. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as President and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the Group Executive and Strategy Officer of Dentsu Branded Agencies, India.

     

  • The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R

    Dentsu crafts latest campaign for CB Hornet 160R

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) has premiered the TVC for its latest CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the world television premier of Bajirao Mastani.

     

    The campaign has been developed by Dentsu Marcom.

     

    Indian youth is supremely ambitious and confident, they believe in their dreams. Inspired by their dreams, Honda launched its faster, smarter and sportier marvel on two wheels –CB Hornet 160R in December 2015. Since then, the CB Hornet 160R is fast gaining acceptance among youth and sales have already crossed 50,000 units in less than five months since its launch.

     

    As a next step, the objective of the first TVC is to build on the early success of CB Hornet 160R and contribute to further consolidating Honda’s share in the 150-200cc motorcycle segment.

     

    The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience.

     

    The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group. Today’s youngsters are clear on expressing themselves and work on their physical built as well as aggressive built of their performance bike.

     

    Similarly, the aggressive CB Hornet 160R is built to perfection carrying the minute details of reaching the ultimate perfection of built, quality and unmatched performance.

     

    The film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’.

     

    Elaborating on Honda’s communication line for the CB Hornet 160R, Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said, “The 150cc-180cc segment is leading overall motorcycle growth. Customers of this segment demand best performance without any compromise in styling, which reflects their inherent aggressive go-getter attitude towards life. Inspired by them, Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”

     

    “The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles” said Titus Upputuru, National Creative Director – Dentsu Marcom.

     

  • Harjot Narang, currently Branch Head of Dentsu Marcom, is promoted to President, Dentsu Marcom

    Dentsu elevates key resources across centres in India

    By A Correspondent

     

    Narayan Devanathan

    Dentsu India has announced a slew of senior elevations across its offices in India. Narayan Devanathan, currently CEO of Dentsu Creative Impact Group and National Planning Director (Dentsu India – North) is promoted with immediate effect to the newly created role of Group Executive & Strategy Officer, Dentsu India. In his group executive role, Narayan will be the chief steward of the Dentsu brand in India, ensuring consistency of vision and output, in line with Dentsu’s global philosophy of Good Innovation. He will also play the role of an integrator with the other members of the Dentsu Aegis Network, both within and outside India, helping leverage the power of the network. In his group strategy role, Narayan will drive a culture of effectiveness that delivers unmatched results for clients. In addition, Narayan will continue to helm the two specialist units of Dentsu Mama Lab (dedicated to connecting brands with mothers meaningfully) and Citizen Dentsu (dedicated to connecting brands with social purpose).

     

    Harjot Narang

    Harjot Narang, currently Branch Head of Dentsu Marcom, is promoted to President, Dentsu Marcom. In recognition of Harjot’s solid contribution to the agency’s turnaround over the last four years, and his continued drive to catapult the agency to be counted among the top three agencies in the Delhi / NCR market, Harjot will be charged with driving the pace of growth at Dentsu Marcom.

     

    Amit Wadhwa

    Amit Wadhwa, currently Branch Head of Dentsu Creative Impact, is promoted to President, Dentsu Creative Impact. Over the last four years, Amit has grown from heading the account management function to overseeing the branch’s operations, and has grown the agency from strength to strength. His charge, with more autonomy, will now be to transform the creative reputation of the agency while achieving never-before scale.

     

    C.P. Arora

    C.P. Arora, currently the Group CFO for Dentsu branded agencies in India will have an expanded role in the Dentsu Aegis Network in India as well. He will now, in addition to his existing responsibilities, take charge as CFO, Dentsu Aegis Network India (North).

     

     

    Ashish Bhasin

    Commenting on the developments, Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network, South Asia, said, “We are now at the forefront of our next phase of growth in our creative agencies and it is important for us to recognize the excellent talent pool that we have within the network and give them more autonomy to better service our clients. Narayan, Harjot, Amit and C.P. are amongst the best that we have in the network and I am sure that, they will drive the Dentsu Creative Agencies to new heights and help Dentsu Aegis Network become the second largest agency group in India by end-2017, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

     

     

  • Brand ambassador & Bollywood superstar Priyanka Chopra reinforces the tagline 'Achchai ki ek alag chamak hoti hai'

    Rajnigandha Silver Pearls unveils new TVC with ambassador Priyanka Chopra

    By A Correspondent

     

    Rajnigandha Silver Pearls, the popular mouth freshener brand from the multi-diversified conglomerate, Dharampal Satyapal Limited (DS Group) has launched its new TV ad campaign. Featuring the brand ambassador and Bollywood diva, Priyanka Chopra for the second time, the TVC takes forward and firmly re-establishes the brand’s core communication and philosophy: ‘Achchai ki ek alag chamak hoti hai’.

     

    In the new TV ad film, conceptualized and created by Dentsu Marcom, Priyanka Chopra is shown introspecting on her life and on what people say of her. She mulls over these things as she climbs down a majestic staircase in a grand hotel. The film ends with a simple, spontaneous act of goodness where she helps a hotel staff member. With this, she deduces what goodness is actually all about: ‘Not what people say about you, but what you do.’

     

    Rajeev Jain, Associate Vice President, DS Group said, “The brand story of Rajnigandha Silver Pearls is hinged on the tagline ‘Goodness that shines or ‘Achahai ki ek alag chamak hoti hai’, which articulates the goodness of great tasting product enhanced by the shining silver coating.  The new campaign with the brand ambassador Priyanka Chopra also weaves a story around the same theme reinforcing the message; let the goodness of your heart shine forth, yet again. Leveraging on the success of the initial campaign and the growing product demand, this new integrated campaign is being launched on TV, Radio, Digital, Cinemas and in BTL space.”

     

    Titus Upputuru, National Creative Director, Dentsu Marcom, said, “This time, just like the previous campaign, we are carrying forward the same brand message of ”Dil bada to tu bada” through a shocking story that shows the brand face- Priyanka Chopra, indulge in a self-depreciating monologue, emphasizing that at the end of the day, it is only what you do that matters. Priyanka Chopra played a sport and criticized herself through the film”

     

    “People have opinions. Judgment is something none of us can avoid, even the biggest celebrities and stars can’t. Priyanka Chopra finds herself in the middle of such a thought, wondering why people misconstrue her. But then she rationalizes that as long as she is good in her actions, it doesn’t matter how people think or talk. Her belief is reinforced when she helps someone purely out of kindness,” added Vishal Mittal, Senior Creative Director, Dentsu Marcom.

     

  • As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign

    Honda undertakes Round 2 of marketing blitzkrieg for its motorcycles

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has aired its second TVC campaign. With this campaign Honda is showcasing its new and exciting 2015 editions of Dream series motorcycles (CD 110 Dream, Dream Neo, Dream Yuga).

     

    As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign. Part II sees Akshay Kumar return with a bang in his triple role odyssey. The TVC portrays 2015 edition of Honda Dream Series as the natural extension for varied customer range – aspirational class, stylish youth or even the classy office goer.

     

    The campaign has been created by Dentsu Marcom. It will be on-air in 100 + channels across all genres till June end.

     

    Objective of the campaign:

    Despite weak sentiments in the 100-110cc motorcycle segment, Honda continues to gain momentum with its Dream series. The first campaign was successful in leading the consumers on higher level of awareness of the Brand’s multiple product portfolio in the segment under Dream series. The sequel is expected to take the desire of the customer to conviction of owning one.

     

    Brief:

    The brief was to create a campaign that attempts to consolidate Honda’s mass product offering under 2015 cosmetic upgrades of Dream Series motorcycles.

     

    The three distinctive propositions from a consumer point of view are:

    Dream Neo – Durable and Sturdy motorcycle

    Dream Yuga – Stylish offering in the 110cc stable

    CD Dream 110 – Value for money variant with an unmatched legacy of ‘CD’.

     

    Approach:

    The communication approach aimed at bringing together dream series for the consumer who has varied needs and motivations through the point view of the users.

    Honda’s brand ambassador Akshay Kumar was used to portray the varied customer range and to personify Dream Series motorcycles as an extension to rider’s image. It is an interesting case study that highlights the need and emotions of a customer that propels them to purchase a motorcycle.

     

    Film Descriptor:

    The film opens with the protagonist’s father (played by Akshay Kumar), who is sitting in a courtyard with an elderly man and a girl. The father is joined by his 3 sons or, the main protagonists (also played by Akshay Kumar) who arrive on their respective Honda motorcycles (Dream Yuga, Dream Neo and CD 110 Dream). The father approves of the girl to be his daughter-in-law but leaves it to her to decide who out of his three sons she would choose.

     

    The first protagonist deemed as ‘Durable and Sturdy’, is an amalgamation of style at the best possible deal. His motorcycle reflects the aspirational class in the tier-2 cities. The second protagonist or ‘the Stylish’, is a reflection of the young audience who likes to flaunt his cool lifestyle through the second Dream Series motorcycle. The third protagonist, is a middle aged office goer who understands the value of money and thus, desires classy motorcycle that is value for money.

     

    The plot unravels beautifully when girls’ father introduces his other two girls and these two look exactly like the girl present there earlier. Amused by the co-incidence of facing 3 identical brothers, one of the girls isn’t able to resist the opportunity and cracks a witty remark which leaves all the siblings in raptures. Finally the film concludes with a shot of the father getting a picture clicked with his sons, who are sitting on their respective bikes behind him with their partners as pillion.

     

    Company Spokesperson:

    “Honda’s Dream series in mass motorcycles has gained immense goodwill of over 10 lac customers in India and the new 2015 new edition of popular Dream series motorcycles is now available in market. Keeping in mind the diverse psychographics and demographics, the 2nd TVC creatively brings out the unique attributes of Dream series that are Damdaar, Samajdaar and Style ka Bhandaar through Akshay Kumar in his 3 avatars joined by their life partners complimenting the respective lifestyles. By doing so, we are emotionally connecting and reinforcing brand Honda to the customers of mass motorcycle segment,” said Yadvinder. S. Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd

     

     

    “The first ad for Dream Series featuring the three motorcycles started as a range ad. But with the success of the campaign we thought we will take it a step forward to show the journey of these three brands into the hearts of the consumers with newness. So we brought in three brides for the three grooms. The bride’s father at the end signs off with the same line we had last time ‘Teeno ek se badhkar ek’ and Akshay Kumar the father completes it by saying ‘par teeno ke ragon mein khoon toh ek hee hai’ which speaks of the Honda DNA. It was fun creating a sequel!,” said, Titus Upputuru, National Creative Director, Dentsu Marcom

     

  • The television campaign has been created by DentsuMarcom and is on air across channels

    Honda unveils new campaign for CB Unicorn 160

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt.Ltd. (HMSI) has kicked off its off latest TVC for Honda CB Unicorn 160. In line with thepropositionof Honda CB Unicorn 160, the campaign projects ‘an all-rounder personality’. It goes beyond hard hitting style-quotient to embrace riders for what they are- a stylish commuter made to rejuvenate their city-riding experience. The television campaign has been created by Dentsu Marcom and is on air across channels.

     

    The objective of this novel campaign is to further reinforce presence and increase market share in 150cc-180cc segment by leveraging the legacy of brand Unicorn in a new stylish avatar.

     

    The campaign aims to capture maximum market share in the stylish category within the 150~160cc segment.Aimed to leverage the legacy of brand Unicorn and further, solidify HMSI’s presence in the category by converging existing and prospective users of CB Unicorn.

     

    The film shows the protagonist getting ready and sitting on the new CB Unicorn 160. One gets to see all the new styling elements in the CB Unicorn 160 that makes the rider and the bike look good. Then the protagonist rides out on the road when a little boy on a bicycle rides from a by lane and starts chasing. Seeing this, the protagonist on the new Unicorn 160 slows down and lets the boy overtake him. The boy thinking he has won, exults. The protagonist smiles to himself and rides away.

     

    YS Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd,said, “The TVC has been pictured beautifully to bring out the elegant appeal of CB Unicorn 160 as well as it stresses on the personality of the rider. Honda Unicorn has been a household name for performance and reliability in the 150-160cc category; with newHonda CB Unicorn 160 we aim to redefine the category and raise the barwith a differentiated style, superior performance andbest in class mileage with Honda Eco Technology (HET).”

     

    “The new CB Unicorn 160 isakin to the man who rides it, does not just look good, but also is inherently good. CB Unicorn has always been known to be a solid, reliable motorcycle. Now with added looks and power of new 160cc engine, it promises to attract more consumers and offers a great combination in the segment,” said,Titus Upputuru, National Creative Director- DentsuMarcom.

     

  • Phase II shall see the 360 degree campaign blitzkrieg starting from today across TV, print, radio, outdoor to even cinema

    Phase 2 of ‘Honda is Honda’ takes flight

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. has released its latest corporate campaign titled ‘Honda is Honda’.

     

    In Phase I, ‘Honda is Honda’ campaign was teased at various social sites and blogs from 14-18 July followed by the TV teaser which was on-air from 15-18th July. Phase II shall see the 360 degree campaign blitzkrieg starting from today across TV, print, radio, outdoor to even cinema. Engaging with his 10 million fans, Honda’s brand ambassador Akshay Kumar too is promoting the campaign through his social page.

     

    The new corporate campaign ‘Honda is Honda’ aims to unambiguously demonstrate that Honda is the partner of choice for Indian two-wheeler customers in pursuit of their dreams. The objective is also to firmly embed Honda’s Wings as the metaphor/symbol of HMSI’s commitment to enable people to achieve the lift they seek.

     

    The film shows an entire town intrigued by a spectacle taking shape high up in the sky. From little girls and boys to elderly men, rural women to global travellers, working professionals to monks, all are seen looking up to the sky. What catches their attention is divers diving out of two planes and hovering over the town.

     

    People are seen peeping out of windows, standing on terraces and coming together to watch the spectacle. One of them is Honda’s brand ambassador Akshay Kumar. The divers finally come together to form the Wing aerially. The spectators are thrilled to see Honda Wing high up in the clouds. As they ride on their respective motorcycle and scooter afterward, they too relate to the same feeling of ‘flying’. Akshay’s voice over at the end says, “Zameen se jab hum paanv uthate hain, pankh apne aap lag jaate hain” (When we take our feet off ground, we get our wings).

     

    YS Guleria, Vice President-Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “‘Honda is Honda’ is not just another campaign but an important one to announce the start of a New Era as ‘Only Honda in Indian two-wheeler industry’; Honda has unleashed Wave 2.0 of its business expansion. As its next move, Honda is strategically reinforcing its solo and empowered identity – the ‘Wings’ as it makes inroads into rural environs. ‘Honda is Honda’ is our most ambitious 360 degree campaign and the first ever launched from the digital platform followed by other media.”

     

    “In the second campaign, we wanted to establish clearly that this ride is not just a ride but a flight. It is interesting that when we ride a motorcycle or a scooter, we lift our feet off ground. When birds fly, they lift their feet off ground. The brand had this incredible symbol, which we hadn’t leveraged. So it all came together in ‘zameen se jab hum paanv uthate hain, pankh apne aap lag jaate hain’ Brand Honda gives an experience no other brand can,” said Titus Upputuru, NCD, Dentsu Marcom.

     

  • SpiceJet aims to re-define and refresh the flying experience in India

    SpiceJet hands over creative reigns to Dentsu

    By A Correspondent

     

    Dentsu Marcom has bagged the creative duties of budget airline, SpiceJet. The agency won the business following a multi-agency pitch.

     

    SpiceJet aims to re-define and refresh the flying experience in India by infusing it with humanity, warmth, passion, commitment and on occasion a welcome touch of humour, with the goal of delighting customers and exceeding their expectations in every interaction. All of this is based on the foundation of its internal mantra of SOCCH: Safe, On-time, Clean, Courteous and Hassle-free. The brief it gave to advertising agencies was to capture this spirit in its new campaigns.

     

    Sanjiv Kapoor, Chief Operating Officer, SpiceJet said, “SpiceJet is delighted to have appointed Dentsu Marcom as our creative agency. We were impressed with their understanding of the brief and strategic approach at the pitch process… The agency will have a vital role to play in repositioning the brand thought further as we grow and enabling SpiceJet to achieve its aim of becoming a people’s airline and a carrier of choice.”

     

    Rohit Ohri

    Rohit Ohri, Executive Chairman, Dentsu India and CEO, Dentsu APAC (South) said, “We are happy to partner brand SpiceJet on this exciting new phase of their journey in India. The new leadership team at SpiceJet has a clear and compelling vision of what the airline will stand for. Our task will be to develop this vision into a unique thumbprint for the brand and bring that to life at every customer touch point.”

     

  • The 30-sec long TVC is in line with the existing campaign of the brand and introduces the new flavour by pulling a prank and asking, "Aaj Lee Kya?

    Chingles unveils campaign for new gum variety

    By a correspondent

     

    Confectionary brand Chingles, from the house of Dharampal Satyapal Group has announced the launch of a new campaign for the ‘Tutti-frutti’ variety of the refreshing mini gums. The 30-sec long TVC is in line with the existing campaign of the brand and introduces the new flavour by pulling a prank and asking, “Aaj Lee Kya?”

     

    The new flavor is also available in Rs. 1 sachet, Rs. 5 zipper and Rs 10 fliptop packs, just like the other existing Nimbu, Saunf and Mint flavours of Pass-Pass Chingles.

     

    Speaking on the occasion, Mr. Rajeev Jain, Senior General Manager, Marketing, Dharampal Satyapal Ltd, said, “At DS Group, we are committed to creating new and refreshing products & variants to provide innovative tastes to our customers. Our new flavor Chingles ‘Tutti Frutti’ has been developed keeping the same in mind.”

     

    He further added, “Chingles, has always been positioned as a lively brand that aims to bring friends and family together by playing fun filled pranks on each other to enliven their lives. The new TVC for ‘Chingles Tutti Frutti’ is packed with the same joy that will bring smile on the viewer’s face.”

     

    Positioned as an antidote to seriousness, the new campaign introduces a new character LiLee who turns the tables on the Lee brothers- UngLee, KhujLee and GoogLee, by playing a prank on them. Created by Dentsu Marcom, the commercial is set to foot-tapping music and pays a tribute to the golden age of retro in the 70’s which had heroines dressed up in dazzling costumes and living in lavish houses.

     

    Titus Upputuru, National Creative Director, Dentsu Marcom, and the director of the film said, “The idea was to announce a new flavour. However, since the new variant is a continuation of the legacy of the existing Chingles mini gums, we decided to do it the Chingles way– pull a prank. It was fun shooting the film.”

     

  • The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group

    PC to work her magic for DS Group

    By a correspondent

     

    Rajnigandha Silver Pearls has announced Priyanka Chopra as their brand ambassador. The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, ‘Rajnigandha Silver Pearls’ from the house of DS Group.

     

    The new 60-sec TVC celebrates the little gestures of goodness that we make despite our hectic day-to-day life, with the slogan ‘Achai ki ek Alag hi Chamak hoti hai ‘. The new catchphrase re-emphasizes the brand’s belief that real goodness always shines through in our words and deeds, and sets us apart as heroes of real life.

     

    Commenting on this occasion, Rajeev Jain, Senior General Manager, Marketing, Dharampal Satyapal Ltd. said, “Rajnigandha brand has always been a hallmark of achievement and our new product ‘Rajnigandha Silver Pearls’ that shares the same brand’s DNA, can be seen as symbolic of individuals who are successful and yet uphold a strong humanistic approach to life. Priyanka Chopra has been appointed as the brand ambassador as she is an epitome of a global achiever, and at the same time a grounded and humble person who is always ready to give time and effort for a good cause. The TV commercial highlights exactly this aspect of her life”.

     

    The film has been created by Dentsu Marcom and narrates the story of a successful film-star who has a massive following because of her inherent goodness. It shows interwoven scenes that narrate examples of little acts of goodness — Priyanka Chopra is seen performing an Indian classical dance, making a moment special for a little boy, throwing a scarf at the screaming sailors and surprising an old woman with a birthday cake.

     

    Finally we see the classical dance performance culminating in her final act of goodness where Priyanka Chopra calls her team for the final bow in front of the audience to acknowledge their contribution to the applause that she has received. It is in the journey back home, that she tastes Rajnigandha Silver Pearls and her chauffer looks through the mirror to realize that ‘achchai ki ek alag chamak hoti hai’.

     

    Titus Upputuru, National Creative Director, Dentsu Marcom said, “Rajnigandha Silver Pearls is saffron blended silver-coated cardamom seeds (Elaichi) Cardamom  is good for health, silver has shine, so we came up with ‘goodness shines’. At the same time we also considered the lineage of Rajnigandha which stood for success and achievement. When we decided to go ahead with Priyanka Chopra as the face of the brand, we thought let’s show stardom in a new light. Thus was born ‘achchai ki ek alag chamak hoti hai’”.

     

  • The agency's Delhi branch will handle the TV and laptop accounts

    Dentsu Marcom wins creative mandate for Toshiba India

    By A Correspondent

     

    Rohit Ohri

    The Dentsu India group has announced that Toshiba India DS division has moved its creative duties to Dentsu Marcom. The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the television and laptop accounts.

     

    Talking on this development, Rohit Ohri, Executive Chairman, Dentsu India Group, said “Toshiba India is now gearing up for its next phase of aggressive growth in India. Our integrated communication thinking will be at the centre of our communication approach.”

     

    Adding to this, Sanjay Warke, Country Head, Toshiba India (DS division) said, “Innovation is at the core of our brand and with our brand communication, we aim to inspire our audiences. Dentsu’s understanding of this industry, their skills and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner.”