MxMIndia

Tag: Dentsu Mama Lab

  • Sometimes, the first step is just in getting a conversation started. Just what @ActionAidIndia has done through its film, The Water Wives

    Dentsu Mama Lab partners with ActionAid for short film

    By A Correspondent

     

    Leading NGO Action Aid has partnered with Dentsu Mama Lab to create awareness and start conversations around inequality, especially in the area of economic inequality.

     

    There are many social behaviors that scream out inequality but in reality have their roots in economic causes. Inequality abounds in many ways. And sometimes, the first step is just in getting a conversation started. Just what @ActionAidIndia has done through its film, The Water Wives.

     

    The Water Wives is a short film, created mainly for the digital medium that Dentsu Mama Lab has created for Action Aid India to highlight this. In less than two days, the film has already clocked over 150,000 views on YouTube and has got over 10,000 shares on ScoopWhoop, besides hundreds of shares on Facebook and Twitter. In addition, it has been covered by India Today, The Logical Indian, Sheroes, StoryPick and many others.

     

  • Swati is the only Indian who will be judging Clio Awards this year

    Dentsu’s Swati Bhattacharya to judge at Clio

    By A Correspondent

     

    Dentsu Mama Lab’s Swati (Arundhati) Bhattacharya has been chosen as one of the esteemed Jury members at the Clio Awards’ 2015. The awards will be held in Spain next week. She will be representing Dentsu Mama Lab and will be on the judging panel for the ‘Innovative and Integrated Campaign’ category. Swati is the only Indian who will be judging Clio Awards this year.

     

    Swati, head, Dentsu Mama Lab, is a writer whose work focuses on gender, feminism, urban life, love and popular culture and spans many forms including  advertising, documentary, short films and blogs. Her writing has been published in everything from national newspapers to viral content sites on the internet. Starting life as a junior copy trainee in JWT and later moved on to become the national creative director before leaving her first job.

     

    She joined Dentsu in November last year to set up Mama Lab in India.