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Tag: Dentsu International

  • Sets out timeframe for brands to be “Cookie Free"

    Dentsu publishes guide for web tracking and privacy

    By Our Staff

     

    The media arm of Dentsu international published the first in-depth review of a cookieless future in the wake of recent Google announcements and timelines. The Cookieless World: A Guide for the New Era of Digital Marketing provides a deep dive into the impact on brands due to major changes in web tracking capabilities and enhanced privacy legislation. It will explore a range of areas including Data Management, Audience Activation & First-party Data Usage, Performance Measurement and Preparing for the Deprecation of Third-party Cookies.

     

    Last week, Google reset the clock for supporting cookies within its Chrome internet browser. The new report from Dentsu explores the knock-on implications for both consumers and brands, as well as the solutions its media agencies Carat, iProspect, and DentsuX can leverage to support the change.

     

    On launching the report, Rohan Philips, Global Product Officer, Media, Dentsu international said: “Across the globe, 91% of consumers are concerned about the amount of data companies can collect about them and 42% have taken steps to reduce the amount of data they share online. So, it’s no wonder all eyes are focused on this fundamental change in the way we all operate on the web. We now have the time and opportunity to make sure what comes next is the best solution it can be for our clients. With such a major upheaval to the long-established status quo, we understand there’s uncertainty and a lot of questions. The Cookieless World report is there to provide answers for marketers who need to wrestle with the big challenges facing their brands now and in the coming years.”

     

    Prerna Mehrotra
    Prerna Mehrotra

    Added Prerna Mehrotra, CEO, Media, Dentsu Asia Pacific: “With the most popular browsers ending support for third party cookies and the rise of other types of tracking prevention, the ability for brands to target consumers and measure campaign effectiveness will be impacted. This, coupled with the rise of global and local privacy legislations, will significantly change the fabric of digital marketing in the coming future. Brands will now need to relook at how they engage people online, while limiting some of the most widespread digital marketing tactics, such as personalised 1:1 targeting. The time is ripe for brands to rethink the next lap of their marketing practices.”

     

  • Appoints former cricketer Anand Yalvigi as Director

    Dentsu launches Sports Marketing Unit in India

    By Our Staff

     

    Anand Yalvigi
    Anand Yalvigi

    Dentsu International has announced the launch of its sports marketing unit in India. Former cricketer Anand Yalvigi will be Director of the new vertical for India. Armed with nearly 20 years of experience in sports marketing, Yalvigi is a former Ranji player. Earlier, he has played for Mumbai and Karnataka.

     

    The launch is supported by Dentsu Sports International (DSI) – headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. For the record, DSI and DSAsia are global agencies that harness the power of sports to impact human behaviour through meaningful marketing solutions and experiences. DSI leverages deep insights and its network of seasoned, highly experienced team members to establish powerful connections between sports properties and brands. Its core mission is to be the most insightful and impactful sports marketing business, globally.

     

    The sports marketing unit is born out of the Dentsu Group, one of the world’s largest and highly regarded marketing communications companies. In India, the unit will function under DSAsia. Dentsu Sports Asia will operate through with 200+ people across the globe in US, UK, Australia, Singapore and New Zealand. Headquartered from Japan, Dentsu Sports Asia will be serving as the rights holders from the world of sports including federations, leagues, events, teams, publishers, and venues.

     

    Yalvigi has successfully launched and worked with multiple sports management companies including Ignite Sports, Havas Sports, Network Sports and Nimbus. He was also instrumental in setting up the Kochi IPL team. He has been persistently involved in the designing of unique sports concepts for various brands with an affinity toward cricket – his core domain. In his new role, Yalvigi will report into Haresh Nayak, COO Dentsu International, Media Brands.

     

    Haresh Nayak
    Haresh Nayak

    Commenting on Anand’s appointment, Haresh Nayak, COO Dentsu International, Media Brands said, “The launch of Dentsu India/Dentsu Sports Asia unit will harness the power of sports via its commercial and creative capabilities to bring meaningful marketing solutions and experiences for brands. I am thrilled that Anand has joined us; he has an impressive track record. I have the utmost confidence in his ability to steer our business to greater heights.”

     

  • Will be driving and developing strategies for brands

    Dentsu India appoints Arti Singh to head Hyperspace

    By Our Staff

     

    Arti Singh
    Arti Singh

    Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers’ marketing unit, Hyperspace. In her new role, Singh will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema and mall business.

     

    For the record, this is Singh’s second innings with Dentsu India. Previously, she had been with the network for more than a decade and played a vital role in successfully delivering marketing experiential retail campaigns for brands.

     

    Speaking on her new role, Singh said: “It’s a great role, with enormous possibilities in my second innings. Hyperspace is a network that has established strong credentials in the space for over a decade now. I am excited about the endless opportunities and challenges this new role offers and I look forward to driving Hyperspace’s continued growth and ambition in India.”

     

    Haresh Nayak
    Haresh Nayak

    Commenting on the appointment, Haresh Nayak, COO, Dentsu International, Group MD, Posterscope SA, President, Posterscope APAC added: “Arti will be responsible for strengthening the shoppers’ marketing practices across all agencies of Dentsu India. Her presence and experience in the space will help us beef up our efforts in understanding the behaviour of shoppers. She brings immense value to the company’s capabilities. We are increasingly bringing on board senior talents in this space who can carry forward the learnings of seamlessly-integrated consumer and brand interaction in the new normal.”

     

  • Ex Microsoft’s Rashmi Vikram to lead DEI strategy across Asia Pacific markets

    Dentsu welcomes Chief Equity Officer in APAC

    By Our Staff

     

    Rashmi Vikram
    Rashmi Vikram

    Dentsu International has announced the appointment of Chief Equity Officer in APAC, Rashmi Vikram.

     

    Vikram joins Dentsu from Microsoft, where she was Group Diversity and Inclusivity Practice Lead, responsible for delivering success by making inclusion a habit, with the aim of creating inclusive products and services for Microsoft’s customers. Prior to Microsoft, Vikram was Country Head for India at Community Business, an NGO that champions inclusive business practices in Asia. Her other roles have included Diversity & Inclusion Specialist at Thomson Reuters.

     

    Ashish Bhasin
    Ashish Bhasin

    Said Ashish Bhasin, CEO of Dentsu International Asia Pacific: “Dentsu’s strength lies in making a difference. To do that, we seek out diverse perspectives, celebrate difference and empower everyone to bring their most authentic self to work. We encourage our leaders to build diverse teams, teams with a healthy, vibrant culture. A culture that enables every employee to do great work, build a phenomenal career and know they belong. We are very excited to have Rashmi on board to champion diversity, equity and inclusion (DEI) and we look forward to working with her to chart meaningful progress for our businesses in APAC.”

     

    Added Vikram in a statement: “I am passionate about the work I do and am excited to be working with the global, regional and country teams at Dentsu to champion, reinforce and build an inclusive culture.”

     

  • As part of Dentsu International’s media reset and focus on growth

    Dentsu X and Carat get two new senior leaders

    By Our Staff

     

    Dentsu International has announced two new senior leadership appointments across its global media agency portfolio: Fiona Lloyd, has been promoted to the role of Global Client & Brand President at Carat and Sanjay Nazerali steps up as the new Global Client & Brand President, dentsu X.

     

    Peter Huijboom
    Peter Huijboom

    Said Peter Huijboom, Global CEO Media & Global Clients, Dentsu International: “We now have new faces and fresh thinking driving each of our global leadership media brands, each with the determination and spirit needed to deliver meaningful progress and growth for our clients and our business. Even before taking on these new roles, both Sanjay and Fiona have already been instrumental in shaping our new, simpler and streamlined market proposition.  Sanjay helped to establish and grow the dentsu X brand outside of APAC when it launched and, Fiona has been driving an entire global re-brand of Carat and created its new ‘Designing for People’ proposition ready for the next phase of our growth plans.”

     

  • To make connections in other markets over food, music, sport, travel, books, etc

    Dentsu APAC launches Common Ground to unite employees

    By Our Staff

     

    Dentsu international has launched a new internal initiative for its 11,000 employees in 17 markets in Asia Pacific, entitled “Common Ground”. Notes a communique: “It is a way for employees at Dentsu to make connections in other markets and regions based on their common interests, whether that’s food, sport, music, travel, books, film or as obscure as stamp collecting. By using common interests as a way to reflect diversity, dentsu believes its people will shine through. Dentsu’s DEI lead in APAC, Merlee Jayme partnered with Gautam Reghunath, CEO, Dentsu Webchutney, to bring this initiative to life for diversity month believing that building strong relationships by understanding each other’s backgrounds is a big step to diversity.”

     

    Said Jayme: “People are at the heart of every great creative business and dentsu is a hallmark of that. With a clear strategy on how we want to build our identity in the region, bringing our people together in a fun, informal way is a meaningful start. We’re thrilled with Common Ground volunteers in Japan, Thailand, India, Philippines, and Australia exchanging Instagram handles and making travel plans to countries already. Common Ground has something for everyone at dentsu, and we’re proud to launch during diversity month. I can’t wait to see how it will bring people together in new ways across our network.”

     

    Added Ashish Bhasin, CEO, Dentsu APAC: “Our talent is as ingenious as they are diverse. Dentsu has always bet on the serendipitous connections across regions and fostering that kind of networking in such an organic manner is going to take us to new places. In a data-rich world, I’m proud all the pairings will happen based on actual interests and actual people. The team has asked me to be patient before I get to meet my dentsu twin!”

     

     

  • Reveals its digital-first global proposition

    iProspect is now a digital-first media agency

    By Our Staff

    Dentsu international launches the new iProspect as a digital-first end-to-end media agency. The iProspect teams will now collectively define a new era in media and be the first agency to offer performance-driven brand building at a global scale. iProspect has adopted the “Brands Accelerated” tagline.

    Amanda Morrissey
    Amanda Morrissey

    Said Amanda Morrissey, Global President, iProspect: “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital first organisation built for the future and delivering today. In fact, the only thing that has stayed the same is the name, but even that looks different. With precision and at pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future. Created from the ground up, the new agency has been collectively built by 93 local market teams working together and understanding the necessity for global consistency yet having the insight to locally adapt for their unique client, consumer and market demands. With this approach, the new iProspect is not a classic top-down ‘one size fits all’ global agency model, but more of an ‘all sizes fit within’ agency framework, with the same global vision and purpose”

    Rubeena Singh
    Rubeena Singh

    Added Rubeena Singh, CEO, iProspect India, “With the launch of iProspect’s new structure, we are extremely proud to be the first agency to offer performance-driven brand building at scale. Over the years, our mission and vision have definitely evolved and with the rapidly evolving environment, one has to change. The one thing that has stayed constant is that we continue to remain focused on driving business results for our clients. By launching as a new digital-first end-to-end agency, we at iProspect, look forward to bringing future-ready solutions, which will further accelerate brand growth for our clients. With the might and scale of Dentsu behind us, this structure is indeed set to define a new era of performance-driven brand building, not only in India but also globally.”

     

     

  • As VP – Planning, he will lead the agency’s digital mandate for North and East

    Carat India appoints Ashish Singh

    By Our Staff

    Ashish Singh
    Ashish Singh

    Carat India, the flagship media agency from the house of Dentsu International, has appointed Ashish Singh as Vice President – Planning. In his new role, Singh will report to Anita Kotwani, CEO, Carat India and will lead the agency’s digital mandate for North and East. He will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients.

     

    Anita Kotwani
    Anita Kotwani

    Said Kotwani: “I have had the pleasure of working with many digital professionals and Ashish Singh clearly stands out as one amongst the best. Ashish will add immense value as part of my core team and help shape the Carat Digital offering. He comes in with the mandate to drive the larger North and East offices for Carat India and help drive value for our key global clients like Microsoft, Mastercard, Phillips and local clients like Havells, DS group and others. With his domain expertise across the changing digital eco-system and his love for being a lifelong learner, I am confident that our clients will see the best of data, creative and technology amalgamation under his leadership to help drive their business outcomes.”

    Added Singh: “With continuous change in the media ecosystem, digital is the battleground for all types of businesses where consumers are accustomed to connectedness. Carat is known for its Integrated communication planning backed by some of the cutting-edge analytical tools in the industry. I am delighted to join Carat – the first specialist agency in the country and the world’s first media agency – to contribute my experience to create a meaningful connection for brands in the digital ecosystem for business outcomes. I look forward to this journey where together we focus on growth, expansion and nurture talent.”

     

     

  • Mehrotra will report into Ashish Bhasin, CEO, Dentsu APAC and Peter Huijboom, Global CEO, Media & Global Clients

    Prerna Mehrotra in regional media role at Dentsu APAC

    By A Correspondent

     

    Dentsu International APAC today announces the promotion of Prerna Mehrotra into the role of CEO, Media, APAC reporting into Ashish Bhasin, CEO, Dentsu APAC and Peter Huijboom, Global CEO, Media & Global Clients. This is in addition to her current role as Managing Director, Media Group, Singapore reporting into Prakash Kamdar, CEO, Dentsu Singapore.

     

    Said Bhasin: “Prerna was a clear candidate for the role; having joined the business in 2016, she has gone from strength to strength excelling in roles across investment and media. This integrated view across our media portfolio and her acumen of over 20+ years sets her apart from the rest – I am looking forward to working with Prerna and driving growth for our clients together.”

     

    Added Huijboom: “I am delighted to have Prerna join my leadership team and drive dentsu’s Media strategy in this critical region. Her experience in key markets including India and China and her long-standing client relationships will ensure we continue to drive value – and excellence in everything we do.”

     

    And finally this is what Mehrotra commented: “The media landscape in this region has never been more complex. Over the past eight months, consumers expectations of what brands produce and how they behave has changed rapidly, and it will only continue. I am excited to be working with top talents from across our markets to create growth opportunities and long-term value for our clients.”

     

     

  • Merges with C’Lab…

    Dentsu restructures ‘The Story Lab’ in India

    By A Correspondent

     

    Dentsu International has announced the merger of its celebrity, influencer, and sports marketing division – C’Lab, with its global branded content division – The Story Lab (TSL) in India. Deepak Kumar, erstwhile Director of C’Lab, will now lead the business in India as Country Head – TSL.

     

    Deepak Kumar

    Commenting on his new role, Deepak Kumar said: “‘Content is king’ is an old adage but the relevance continues. Its significance, in fact, has increased manifold during the lockdown and further fueled with the advent of newer platforms. It’s an exciting and challenging time to be in this business wherein harnessing a brand’s interest and relevance to the consumer will be the key guiding force for us.”

     

    Haresh Nayak

    Added Nayak, COO India- Media Brands, Dentsu added: “As we enter an era of simplification, this move will only help clients achieve single-window content solutions. TSL will redefine content across multi-platforms and multi-devices, offering brands immersive experiences. Our global and local experiences will only help brands to get the best of both worlds.”

     

     

  • An initial corpus of $10 million committed for organic and inorganic growth across US, EMEA, and SEA markets

    Rajiv Dingra launches RD&X Network to invest in companies & solutions

    By A Correspondent

     

    Rajiv Dingra

    Even though it was a fully-owned Dentsu International venture, digital agency WatConsult has always been known as a Rajiv Dingra enterprise. He quit WatConsult in Jan 2020 and moved out in April to work on RD&X Network which was announced on Tuesday (Oct 27). RD&X is being billed as a “deep-tech network that will drive brand, business, media and data transformation helping businesses globally become real-time, disruptive, and thereby achieve exponential growth”.

     

    Helping him do that is an initial corpus of $10 million that’s been committed for its organic and inorganic growth worldwide. Aiming to be geography-agnostic and remote-first company, its expansion plans include strategic acquisitions and investments in early-stage companies in areas of deep tech, gig economy, mar-tech, and ad-tech. Parallelly, in-house flagship solutions are also currently under development.

     

    On the occasion of the launch, Dingra said: “This decade belongs to deep tech disruption and every organisation around the world will need to evolve through transformation to stay relevant today and grow in the future. We believe that the gig economy coupled with deep tech will create new business models that are agile and effective to scale globally. The disruption caused by the pandemic provided us with a huge opportunity of building a global network in the new normal. The impact of Covid-19 has accelerated the necessity for businesses to rapidly adopt technologies like AI, Blockchain, Robotics, XR, and IoT to navigate an uncertain future. We are already seeing early-stage companies at the forefront of this disruption and we are excited by our ongoing discussions with them. We look forward to such disruptive companies becoming a part of our network.”

     

     

  • The agency won the account following a multi-agency pitch

    Dentsu X retains AMFI’s media mandate

    By A Correspondent

     

    Nilesh Shah

    Dentsu X India, the integrated media specialist from Dentsu International, has won the media mandate for the Association of Mutual Funds in India (AMFI). The agency won the account following a multi-agency pitch. Dentsu X was also the incumbent, having handled the brand since 2016.

     

    Speaking on the assignment, Nilesh Shah, Chairman, AMFI said: “We are pleased to renew our relationship with dentsu X. The agency has shown an in-depth understanding of the category and consumer. It appreciates both – the consumer motivations as well as the client’s perspectives, to deploy investments designed to deliver on our business objectives. Dentsu X, in effect, has been an integral partner and not just an agency.”

     

    N S Venkatesh
    Divya Karani

    Added N S Venkatesh, Chief Executive, AMFI:  “Delighted that we are continuing our partnership with Dentsu X. The team here has always exceeded expectations. It understands the eco-system and deploys platform-agnostic solutions and innovations to deliver on business KPIs.”

     

    Commenting on the win Divya Karani, CEO, Dentsu X India: “This is a resounding validation of dentsu X’s work in building the business, driving sustainable value year-on-year and the close teaming with all our AMFI members. This decisive mandate is right by both, Dentsu X and AMFI.”