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Tag: Dentsu Inc

  • The icon has been created by Dentsu, Tokyo. Inspired by the roots of a tree or plant, the identity tells the story of Adfest's evolution over two decades and brings to life next year's theme, '20 Years of Diversity'

    Adfest 2017 unveils Dentsu-designed identity

    By A Correspondent

     

    The 2017 edition of Adfest, one of the first international advertising festivals, has unveiled its identity. The twentieth anniversary edition of Adfest will be held in Pattaya in Thailand from March 22 to 25, 2017.

     

    The icon has been created by Dentsu, Tokyo. Inspired by the roots of a tree or plant, the identity tells the story of Adfest’s evolution over two decades and brings to life next year’s theme, ‘20 Years of Diversity’.

     

    “In 1998, a seedling named Adfest was planted in one of the most diverse continents in the world. Its purpose was to nurture and celebrate creative talent across Asia,” explains Yoshihiro Yagi, Group Creative Director at Dentsu Inc. in Tokyo. According to Yagi, the idea of comparing Adfest’s origins to the roots of a tree came from interviewing farmers in Japan. “I spoke to some very interesting farmers who grow apples that do not seem to go rotten, even for as long as a year. It became apparent to me that to grow a good apple – while it is important for the leaves, branches, and trunk of the apple tree to be strong – the roots actually have an extremely important function. Similarly, when we talk about the growth of people and businesses, we tend to look at their appearance. But I learned how elements that can’t be seen from the outside are absolutely vital for growth. I thought about this in connection with ADFEST, and kept this idea in mind over the course of the project.”

     

    Adfest 2017 is scheduled to hold two separate programmes: Craft@Adfest, which runs on March 22 and 23 and Creative@Adfest will run on March 24 and 25.

     

  • Rohit Ohri is appointed CEO Dentsu Asia Pacific (excluding Japan) and will relocated to Singapore

    Ashish Bhasin takes overall charge of Dentsu Aegis in India

     

    By A Correspondent

     

    His designation is already rather long. It goes: Chairman & CEO – South Asia, Dentsu Aegis Network, Chairman, Posterscope and psLive – Asia Pacific. And now there may be another two: Executive Chairman, Dentsu India and CEO, Dentsu Asia Pacific (South).

     

    Okay, it’s been spoken about much over wine and single malts over the months. First soon after the general elections. We interviewed Rohit Ohri last year and asked him this, which he laughed at. We asked him about the entire structure at Dentsu Aegis and who reported to whom, and he explained what appeared to be a complex structure. We were a shade too lazy to detail it and just deleted the question.

     

    The rumours of Ohri relocating to Singapore have been doing the rounds for a few months. In fact a shade too long for us to start dismissing them. But now it’s confirmed, lah.

     

    He may as well start getting used to the Singaporean style of suffixing everything with a lah.

     

    So here’s the communiqué which we received from the communications office which until yesterday only serviced the business head quartered out of Bhasin’s office:

    Dentsu Aegis Network today announces the geographic expansion of Rohit Ohri’s role. Having previously led Dentsu in India and Asia Pacific South, Rohit is now appointed CEO Dentsu Asia Pacific (ex Japan) covering all markets in the region outside of Dentsu’s home territory. In doing so Rohit relocates from Delhi to Singapore.

     

    Nick Waters CEO Dentsu Aegis Network Asia Pacific said: “Rohit has done a fabulous job transforming Dentsu in India. Across Asia, Dentsu has an extraordinary track record of innovation and as the largest agency in the region has an unmatched depth and breadth of capabilities. Sano-san and myself are really looking forward to working more closely with Rohit to unleash the full potential of the business.”

     

    Commenting on the move, Hiroaki Charlie Sano, Executive Officer of Dentsu Inc. and CEO of the Dentsu Branded Agencies within Dentsu Aegis Network said: “Dentsu is an agency network with a long standing history and a strong footprint in Asia Pacific. Rohit shares our creative ambition and strong vision for Dentsu and the way we work with our clients. I’m delighted he will be taking on a more central position within the network to help guide the business outside of Japan”.

     

    The release we received didn’t mention about who’s taking charge from Ohri. But our sources at Densu Aegis Network India tell us that Bhasin took charge from June 1. Guess we’ll hear the official version soon.

  • Taproot India won four CUPs for the Times of India's 'Farmer Suicide' campaign

    Noteworthy campaigns bring India laurel at ADFEST 2014

    By A Correspondent

     

    India put up a decent show at the just concluded ADFEST 2014 that was held in Ljubljana, Slovenia. 14 CUPs were given out at this year’s Intercontinental Advertising CUP Awards.

     

    Dentsu Inc. won a total of five CUPs this year, with three CUPs awarded to Dentsu Inc. Nagoya for Mother Book, and two awarded to Dentsu Inc. Tokyo for Sound of Honda/Ayrton Senna 1989.

     

    Taproot India won four CUPs for the Times of India’s ‘Farmer Suicide’ campaign.

     

    Hakuhodo Inc., Tokyo won two CUPs for Rice-Code, while JWT India, Mumbai, Ace Saatchi & Saatchi, Manila and BBDO Singapore one CUP apiece.

     

    “ADFEST would like to extend its congratulations to this year’s winners,” shared Jimmy Lam, ADFEST President. “THE CUP is an incredibly unique festival thanks to its singular focus on local culture, so it is wonderful to see such a strong performance from Asia Pacific agencies again this year.”

     

    The Intercontinental Advertising Cup was established in 2007 by organisers of the world’s three biggest regional advertising festivals: Asia Pacific’s ADFEST, Ibero-American FIAP and New European Golden Drum. From the first year onwards the ADC*E, Art Director’s Club of Europe, is also a member.

     

    The mission of THE CUP is the affirmation of locally inspired creativity. It is a very new international concept that makes it possible for local creativity to be judged on a global scale by its local merit.

     

    This year’s CUP jury awarded 36 CUPs and one Grand CUP in total. ADFEST won the highest number of CUPs this year with 14 winners, followed by FIAP with 11 CUPs and ADC*E with 11 CUPs. The Grand CUP went to Heimat, Berlin for The Hornbach Hammer.

     

  • Dentsu Inc. consolidates all operations outside Japan in virtual company, Dentsu Network

    Rohit Ohri appointed on Dentsu Network’s Global Operating Committee

    By A Correspondent

     

    Bringing together leadership teams from the East and the West, Japanese communications conglomerate Dentsu Inc., has consolidated all its operations outside of Japan in a single virtual company, Dentsu Network. Rohit Ohri, Executive Chairman, Dentsu India Group is among the key leaders from across Dentsu’s Global Network to be part of Dentsu Network’s Global Operations Committee to help develop and drive Dentsu’s strategy, collective vision, values and motivation.

     

    In a move to make Dentsu a more competitive and powerful global network, Dentsu Inc. is, for the first time, combining all its overseas operations into one global team with a unified management structure. Led by Tim Andree, President and CEO, Dentsu Network, the Dentsu Network will foster collaboration and sharing to serve more clients in more markets with more capabilities more profitably, with innovative strategies and collaborative entrepreneurship. Effective from April 2, the Dentsu Network will launch with 82 operations in 29 countries.

     

    “Our goal as the newly formed Dentsu Network is to serve more clients, in more markets, more effectively through truly global collaboration,” explained Tim Andree. “We have had the benefit of testing our growth strategy in the western hemisphere through our Dentsu Network West operation, and saw the rewards it has brought to all of our agencies and business partners. By combining our power in the East with our rapidly growing operations in the West, there is nothing stopping us from serving our clients in the most dynamic, nimble and resourceful way possible.”

     

    Sharing his thoughts on the India implication of this development, Rohit Ohri, Executive Chairman, Dentsu India Group said: “The formation of the Dentsu Network is a reflection of our President and CEO Tadashi Ishii’s vision for accelerated global growth.  This new organization of our global operations has been designed for speedier decision-making, accelerated sharing of know-how across geographies, and more empowerment of  developing markets like India. This structure will power Dentsu India Group’s skill and capability to be the best integrated communication solutions partner for our clients.”

     

    Tim Andree joined Dentsu in 2006 as CEO of Dentsu America and by 2008, it became the fastest growing agency in the US. That same year, underscoring Dentsu’s commitment to globalization, Tim was appointed Dentsu Inc.’s first non-Japanese Executive Officer. Mr Andree is a co-author of The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency.

     

    Dentsu Inc., Tokyo commenced its India operations in October 2003 in a joint venture with the Mogae Group. In 2011, the parent company acquired the India businesses and the new Dentsu India Group became a 100 per cent subsidiary of Dentsu Inc., Tokyo. The new Dentsu India Group comprises three independent, full-service advertising agencies-Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact, a media company, Dentsu Media and a digital company, Dentsu Digital. Besides the core advertising and media business, the Group also houses world-class expertise in the areas of design, digital media and sports.

     

    Founded in 1901, Dentsu Inc. has held the position of the world’s largest single-brand agency for almost 40 years. Through its unique “Integrated Communication Design” approach, Dentsu offers multinational clients the most comprehensive range of advertising and marketing services in the industry. While continuing to pursue innovation in the digital arena, Dentsu is active in the production and marketing of sports, movies, anime and other entertainment content on a global scale.