MxMIndia

Tag: Denstu Webchutney

  • The account will be handled by the agency's Bengaluru office

    Dentsu Webchutney bags digital mandate for Swiggy

    By A Correspondent

     

    Dentsu Aegis Network’s digital agency, Dentsu Webchutney, has won the social and digital marketing mandate for food ordering and delivery start-up – Swiggy, following a multi-agency pitch. The account will be handled by the agency’s Bengaluru office.

     

    Said Srivats TS, Vice President – Marketing, Swiggy: “By bridging the gap between restaurants and consumers, it’s our mission to completely change the way India orders and eats food. We’ve always put consumers first, bringing benefits such as fast deliveries, innovative product features like live tracking of your order and ordering without a minimum price cap. Now, with Dentsu Webchutney on board, we aim to move the graph forward on the brand side by communicating our proposition strongly to our consumers.”

     

    Commenting on the news, Gautam Reghunath, Senior Vice President and Branch Head, DenstuWebchutney – Bangalore, says, “Here’s a great home-grown product competing in an exciting category and a team with an ambitious vision for it. Swiggy is ubiquitous in our everyday life, almost a habit to us. We’re thrilled at the opportunity to create some truly memorable work for them and help establish Swiggy as a passion brand across India. Both sets of teams have discovered great synergies over the last few weeks and now we go forward together – full steam. 2017 looks exciting already.”

     

  • #PointKyaHai trended on Twitter on 1st spot for first few hours and garnered over 180 million impressions

    Dentsu Webchutney creates new brand thought for Payback

    By A Correspondent

     

    PAYBACK, a multi partner loyalty program which rewards points for shopping, has joined hands with Dentsu Webchutney for the online and digital marketing of their new brand thought.

     

    On the new brand thought and brand strategy, Gaurav Khurana, CMO, PAYBACK India said, “The new brand thought comes as a logical next step in PAYBACK’s brand evolution journey. It marries the core PAYBACK product proposition with the evolving customer’s need for getting more from every transaction.”

     

    Explaining the role of social media for marketing, he added, “As part of our strategy, social media has played and will continue to play a significant role for us. We received a tremendous response for our campaigns from all our customers and even non customers. With the kind of work that Dentsu Webchutney has done in the recent past, we are confident that we will be able to accomplish some great work together.”

     

    Sidharth Rao, CEO, Dentsu Webchutney said, “We are privileged to work with PAYBACK India. It enhances our credentials as the leading full service digital marketing agency in India. It is an interesting and a challenging category to work on and we are looking forward to do some great work together which will stand out on the digital stage.”

     

    In a bid to showcase their wide portfolio of partner brands and redemption options, PAYBACK came up with a new tagline which promises consumers that nothing is pointless at PAYBACK. It was led in with teaser campaign #PointKyaHai which trended on Twitter on 1st spot for first few hours and garnered over 180 million impressions.

     

    Moosa Khan, Creative Director, Denstu Webchutney said, “We had a lot of fun conceptualising and executing #PointKyaHai for PAYBACK. The campaign was one of those rare instances where the communication and the product fit together extremely well.”