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Tag: Dennis Koshy

  • The commercial carries forward the core Santoor brand promise of younger looking skin

    FCB Ulka crafts a new TVC for Santoor Body Lotion

    By A Correspondent

     

    Wipro Enterprises Ltd. has unveiled a new TVC for Santoor Body Lotion. Created by FCB Ulka, the commercial carries forward the core Santoor brand promise of younger looking skin through an endearing interaction between a little girl and her mother.

     

    Santoor Body Lotion promises to deliver soft, younger looking skin through the goodness of natural ingredients like Sandal and Sakura, which are well known for making skin healthy and soft.

     

    The commercial starts with a mother reading out a story to her young daughter. As the story progresses, the little girl gets more and more involved in the plot. She starts enacting the scene using her fingers on her mom’s arm. However, she soon gets lost in the softness of her mother’s skin and forgets all about the story. The film ends with the brand promise of ‘Soft Twacha, Hamesha’.

     

    Dennis Koshy

    Speaking about the ad, Dennis Koshy, Vice President-Bangalore, FCB Ulka, said “In a cluttered category like body lotion where consumers don’t perceive much difference between brands, memorability is especially important. Santoor Body Lotion found a very endearing moment that women loved, to set the brand promise in.

     

  • The latest TVC captures this central thought in a quirky and memorable way, featuring the brand mascot Sharky

    FCB Ulka executes new TVC for Candyman Choco Double Eclairs

    By A Correspondent

     

    Launched in 2007, ITC’s Candyman Choco Double Eclairs (CCDE) has garnered significant mind and market share over the years with its distinct éclair offering with the promise of ‘chocolate inside and chocolate outside’. Conceptualised by FCB Ulka Bangalore, the latest TVC captures this central thought in a quirky and memorable way, featuring the brand mascot Sharky.

     

    Set in a beautiful beach on a warm sunny day, the film begins with a lifeguard relishing Choco Double Eclairs at his station. Suddenly, he’s jolted by screams of a damsel in distress, who appears to be drowning. The lifeguard leaves even his Choco Double Eclairs behind and plunges in to the rescue, bringing her safely to the shore. As he gazes dreamily into the pretty girl’s eyes, a surprise is in store for both the lifeguard and the viewer.

     

    On the new film, Dennis Koshy, Vice President – Bangalore, FCB Ulka, said – “CCDE with its irresistible double dose of chocolate is one of the many unique offerings from Candyman. The challenge was to bring out this chocolate inside and chocolate outside message in a memorable way that appeals not just to kids, but adults too.”

     

    Dharmesh Shah, Creative Director – FCB Ulka, Bangalore, adds – “The idea was to stay with Sharky, but give it a fresh twist. The film had to entertain, and at the same time, convey what CCDE offers – Choco inside, choco outside.”

     

  • Draftfcb Ulka has announced the appointment of Dennis Koshy as Vice President for its Bangalore operations

    Dennis Koshy is VP, Draftfcb Ulka Bangalore

    By A Correspondent

     

    Dennis Koshy

    Draftfcb Ulka has announced the appointment of Dennis Koshy as Vice President for its Bangalore operations. Prior to this, Mr Koshy was the Vice President & Client Services Director, managing a large chunk of JWT’s business across Bangalore and Chennai offices.

     

    Commenting on the appointment Nitin Karkare, Chief Operating Officer, Draftfcb Ulka said, “Draftfcb Ulka Bangalore works with prestigious clients like Wipro [Santoor/Chandrika], ITC Foods [Sunfeast/Minto/Candyman], Paragon. We welcome Dennis on board and are confident that he will lead the Bangalore office and the client businesses to even greater heights. He has the support of a core senior and stable team, all of whom have worked alongside each other for almost a decade.”

     

    Dennis Koshy has done his Post Graduate Diploma in Marketing Communications from MICA in 1997. Post this, he joined Enterprise Nexus, Mumbai, as Management Trainee and worked on clients like Torrent Pharma, American Express Bank and VST [Charms]. In 2000, Dennis joined JWT, Bangalore as Sr Account Executive where he has worked on a wide spectrum of clients like HUL [Knorr, Lipton, Taj Mahal], Spice Telecom, UB, Van Heusen, Levi’s, Lifestyle and many more.