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Tag: DEN Snapdeal TV Shop

  • Campaign connects to its audience with new message

    Den Snapdeal TV-Shop launches its first marketing campaign

    By A Correspondent

     

    DEN Snapdeal TV-Shop, a 50:50 joint venture between Snapdeal, one of India’s largest e-commerce portals and DEN, India’s leading cable television distribution network announced the launch of its first ever marketing campaign titled ‘Kal Ki Wish Aaj Pao – Phone Uthao Khushiya Mangao’. The 360 degree campaign is targeted at television consumers with limited access to internet and non-internet savvy audience. These consumers most often miss out on great deals that brands offer across e-commerce portals. The marketing campaign is created by Adept Media and will start airing across channels in Punjab from May 19th2015.

     

    The marketing campaign targets Punjab, Karnataka, Maharashtra, Delhi, West Bengal & Gujarat and pushes its message through TV, Print, Outdoor, Radio & Social Media.

     

    Maneesh Goel, CEO, DEN Snapdeal TV-Shop says, “We’re all bargain hunters who have been taught to start saving up from a very young age. As kids, we were given pennies to be put in a piggy-bank or a gullak to save for the rainy days. With this simple and relatable plank, the integrated marketing campaign hopes to connect with our target audience in an entertaining and quirky way.”

     

    As human beings, our inherent nature is to save. The future is so important that ‘today’ gets lost in the plans we make for tomorrow. Gullak is symbolic of ‘postponing happiness’. Through this TVC, we try and replace the Gullak and shop for present to fulfill your aspirations. We are telling people to not postpone their happiness, but instead shop on DEN Snapdeal TV-Shop & get the product you desire today.

     

    Vandan Chopra, CEO Adept Media says, “We wanted to ensure that the idea was geography agnostic and did this medium justice. The central theme of our campaign came from the simple insight that no matter how much we crave happiness, we usually end up postponing it with the hope to find a better deal in the future. ‘Don’t postpone your happiness, buy now’ addresses the main challenge of building the urgency of sales conversion which is the basic premise of the offering.”

     

  • DEN Snapdeal-TV Shop will bring best of Snapdeal.com products to television audiences at home

    Snapdeal.com, DEN unveil TV Commerce channel

    By A Correspondent

     

    Snapdeal.com has announced a 50:50 joint venture with DEN to launch a TV Commerce channel titled ‘DEN Snapdeal TV shop’. The channel aims to create a multi-nodal electronic shopping avenue for customers.

     

    The channel is currently available for viewers on channel number 132 on DEN cable network and will be extended to other cable and DTH networks in the course of the next six months.

     

    DEN Networks Ltd. reaches about 13 million households in over 200 cities across 13 states in the country. Snapdeal.com will leverage this robust distribution network of DEN to provide customers easy access to the wide assortment of products across Home, Lifestyle and Electronics categories with great value deals.

     

    DEN Snapdeal TV Shop will benefit those customers who have limited access to internet services particularly in Tier 2 and 3 cities further hampered by lack of physical access to top retail products and brands at competitive prices. Additionally, every purchase made on the channel comes with quality and delivery assurance from Snapdeal.com and the flexibility to pay on delivery – an option largely confined to e-shopping.

     

    Speaking about the partnership, Kunal Bahl, Co-founder and CEO Snapdeal.com said, “Innovation lies at the heart of Snapdeal.com and with this initiative we are taking yet another step to fulfill our promise of providing accessibility to the best products at best prices to consumers across India. We are delighted to partner with a likeminded brand like DEN Networks which enjoys massive reach and brand loyalty across the entire country and especially in smaller towns of India. India is a country with many heterogeneous segments of consumers, and we believe that by reaching 150 million households with 600 million people that have a TV, we can create another revolution through TV Commerce.”

     

    Sameer Manchanda, CMD, DEN Networks said, “We are extremely thrilled to partner with Snapdeal.com on this game-changing initiative. By leveraging Snapdeal and DEN’s nationwide distribution network, we will now be able to engage with a much larger audience which is still not exposed to the benefits of online shopping and internet access. Together we aim to offer the Customers a wide assortment of products and provide them with a hassle free buying experience.  The response to the pilot has been extremely encouraging and we are sure DEN Snapdeal TV Shop will be well received by our viewers.”

     

    Snapdeal aims to take the DEN Snapdeal TV shop to 100 Million households across India over the next 12 months.