MxMIndia

Tag: Demat & NRI Business

  • Objective of campaign: create brand awareness among prospective customers, integrated with the product offerings

    Bank of Baroda’s ‘Ek Forever Rishta’

    Press Release-based

     

    Bank of Baroda, India’s third-largest PSU bank, has launched a new campaign titled ‘Ek Forever Rishta’ . The bank has released ads in 10 different Indian languages.

     

    Said Purshotam, Chief General Manager – Retail Liabilities, Wealth Management Services, Marketing, Demat & NRI Business: “We have always been there as a committed friend and caretaker of our customers’ individual journeys. Through this campaign we want to take it to the next level where the consumer can avail the loans conveniently and move forward to achieve their dreams.”

     

    Added Rakesh Sharma, Head – Marketing & Branding:  “The storytelling had to be unique and impactful and that’s why we chose the format of Brand Stoppers (15 seconds each), which focusses on our philosophy of customer centric services. We hope that the campaign translates and conveys our thoughts across all our audiences effectively.”

  • It’s titled “Hum Karein Mumkin”

    Bank of Baroda festive campaign

    By A Correspondent

     

    Premier bank Bank of Baroda has launced an ad campaign titled ‘Hum Karein Mumkin’ across media.

     

    Speaking on the initiatives, Purshotam, Chief General Manager – Retail Liabilities, WMS, Marketing, Demat & NRI Business said: “The festive season has been a source of positivity despite the challenges faced by people from the pandemic. In an attempt to add to the joy of our existing loyal customers and new customers, we at Bank of Baroda have bundled several festive offers with the reduced lending rates to facilitate their purchases at an attractive price point. It is the bank’s continuous endeavor to provide better value propositions to one and all.”