MxMIndia

Tag: Deloitte Touche Tohmatsu India

  • The acquisition will augment Deloitte’s media industry prowess

    Meenakshi Menon’s Spatial Access is now a Deloitte company

    By A Correspondent

     

    It’s formal and final. It’s was rumoured to have happened in February this year, but now the official commuique has been issued. Deloitte Touche Tohmatsu India LLP (Deloitte) has acquired Spatial Access, the leading advertising and marketing advisory and analytics firm, founded by Meenakshi Menon. The move will  enhance Deloitte’s advisory capabilities and enable brands to make more efficient advertising and marketing (A&M) decisions.

     

    Speaking on the acquisition, Chandrashekar Mantha, Partner, Media and Entertainment Industry lead, Risk Advisory, Deloitte India said “Deloitte strengthens its foothold in the advertising and marketing advisory space by enabling our clients to enhance the effectiveness of their marketing spends which are directly aligned to their business objectives. Our endeavour is to help brands address their business challenges by introducing value added, and differentiated tech-enabled solutions across the A&M value chain,” he added.

     

    On working with Deloitte, Menon added: “We are excited to be a part of Deloitte. At Spatial Access, our differentiator lies in understanding the key challenges of the advertising and marketing fraternity. We have an insiders’ view of the industry.

     

    This proposition – combined with the need to scale up the impact of marketing through the technology and analytics skills of Deloitte is poised to provide a more holistic, effective, and efficient solution suite on a larger platform and most importantly, deliver significantly enhanced value to our stakeholders.”

     

    Spatial Access had a team size of around 30 people and over the last 15 years has carve a niche in the industry with its media spends advisory specialisation.

     

     

  • Enterprises will intensify their use of machine learning; number of pilot projects using the technology will double in 2018 compared with 2017, doubling again in 2020

    AI, AR & Machine Learning to gain more prominence, notes Deloitte India report

    By A Correspondent

     

    Deloitte Touche Tohmatsu India LLP’s (DTTILLP or Deloitte India) eighth edition of signature publication on Technology, Media and Telecommunications (TMT) predicts major advances in machine learning, VoLTE technology services and Over the Top (OTT) platforms, apart from other trends.

     

    VoLTE is expected to be the most prevalent voice technology in the future. It is also estimated that more than 90 percent of all mobile subscribers will comprise of broadband subscribers by 2023. OTT platforms are witnessing an explosion in original content due to increase in consumption and viewership, the report says, adding that they will gradually become a preferred medium over television, with the consumers of vernacular content likely to become over 2.5 times that of English language content by 2021.

     

    The publication highlights the fact that ‘Machine Learning’ will intensify among medium and large-sized enterprises. Compared to 2017, the number of implementations and pilot projects using machine learning technology is likely to double in 2018 and then doubling again in 2020.

     

    As enterprises in India embrace technology to bring transparency and efficiency in business operations, data assumes center stage in decision-making, setting the stage for tools such as advanced analytics and machine learning to usher value-chain efficiencies, a Deloitte India spokesperson said. In 2018, technologies like OTT, VoLTE and Machine Learning will make significant progress and as organizations take steps to realize the potential of the Internet of Things (IoT) for their businesses, predictive analytics and intelligent data mining technologies are set to become mainstream in India.

     

    “India is one of the fastest growing technology market in APAC, with the on-going digital transformation of public sector and private sector enterprises enabled by changing market dynamics and policy interventions. Enterprises across industries are increasingly adopting technology driven solutions to improve customer experience, optimize business operations, and compete effectively in the market. Catalysed by the availability of cost effective computing infrastructure and flexible business models through Cloud computing, and the adoption of exponential technologies such as AI, ML, AR, IoT etc., technology sector in India is truly at an inflection point,” said P N Sudarshan, Partner, Deloitte India, adding: “Trends such as IoT will catalyse the emergence of analytics at the edge. Digital revolution, also known as ‘The Internet Economy’ is creating a new market for digital first services, which has the potential to optimize value chains, bring transparency, and improve overall productivity in the economy.”

     

    Newer technologies like LTE, LTE-A, LTE-A Pro and 5G will make wireless internet commercially more viable for home internet users. The smartphone riding on new innovation will consolidate its position as the primary access to digital services and content, and live streaming and OTT video content are likely to gain popularity.