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Tag: Dell India

  • Featuring its newly launched Inspiron 2-in-1 laptops that balance work and play

    Dell celebrates the versatility of young Indians in new festive TVC

    By A Correspondent

     

    Dell is all set to launch its new television commercial as part of its festive campaign. Premiering on Dell’s Facebook page, the television commercial will be aired across leading English entertainment and movie channels, Hindi entertainment, movie and music channels, regional language channels and cinemas in 456 screen across 75 cities.

     

    Conceptualised and executed by the Grey group, the new TVC brings to the forefront Dell’s aim to create innovative products that seamlessly fit into the lives of its consumer’s. The TVC brings alive the ease with which the new range of Dell 2-in-1s allow its consumers to flip between work mode and fun mode, without compromising on either. The story portrays a young entrepreneur who has to work on a new project while her husband waits for her for to join in on the festivities. With the versatile Dell 2-in-1 she effortlessly flips between “office mode” and “Tyohar mode”. Added to that is an interesting element that spotlights the lives of modern couples, where the flexibility of the husband’s role is also highlighted as he starts making the festive sweets even as he waits for his wife to finish her work.

     

    Said Ritu Gupta, Director, Marketing – Consumer & Small Business, Dell India: “This is the exciting story of many urban Indian households and working couples.  We want to show people how technology can be used to enhance their daily life, depicting a real world example. In this instance the work-life duality of an entrepreneur is highlighted and equated to the dual flexibility that the product offers. At Dell, we view technology as a tool towards enabling users to do more with their lives. This understanding of consumer needs reflects in stunning products that match user needs and serve as true companions.”

     

    Added Vishal Ahluwalia, VP and business head, Grey Bangalore: “Grey works collaboratively with Dell to create a strong emotive connect with Dell’s consumers through real life narratives in which technology is integral to aiding celebrations. This year’s festive campaign salutes the spirit of the new age Indians who multitask through every situation, even in a festival as success for them goes hand in hand with personal happiness.”

     

     

  • This festive season, Dell's television commercial inspires the sentiment of goodness which prevails through festivities, seeing Indians reach out and share the joy of celebration in order to spread the festive cheer

    Dell unveils #ShareTheJoy campaign for the festive season

    By A Correspondent

     

    Dell India has launched its new TVC conceptualized especially for the Indian customer’s festive spirit. With its digital premier going online on September 20th, the TVC will be airing in 5 different languages from October 10, 2015 across leading English, Hindi and other regional entertainment, movie and music channels. This festive season, Dell’s television commercial inspires the sentiment of goodness which prevails through festivities, seeing Indians reach out and share the joy of celebration in order to spread the festive cheer.

     

    Conceptualized and executed by GREY group, the Dell festive TVC brings alive Dell’s message to “#Share the Joy” using the power of technology, because “Baantne se hi khushiyaan badhti hain” when it comes to the togetherness which is central to the Indian festive season. It brings alive the viral nature of festive cheer, and how technology can play an active role in multiplying the effect of a good deed by inspiring others to follow, both in reality and in the virtual world.

     

    The TVC begins with a young man who is unable to go home for the festival of Diwali, and he shares his disappointment on his social network using his Dell laptop. His friends respond by showing up at his home to include him in the festivities and make the celebration extra special. A woman witnesses this small act of goodness on social media, and decides to book tickets for her household help using her Dell desktop in order to reunite him with his family during the festivities.  A brother-sister duo gain inspiration from this gesture, and include children playing on the street in the festivity. They project a life-sized live stream of the celebration of Dussehra onto a wall nearby so the children can enjoy the celebration.

     

    Dell powers the technology which facilitates the social nature of happiness and showcases how its range of devices – desktops, 2-in-1s, All-in-ones, Laptops and Projectors – act as enablers which can aid customers to #sharethejoy.

     

    The Dell “Share the Joy” festive campaign will have a 360 degree impact – across all media with television, radio, print, OOH, Cinema and digital activations. The TVC campaign will be ably supported by social engagement especially on Twitter and Facebook. The aim is to encourage more users to share their stories of how they #Sharethejoy and inspire others to follow suit.

     

    Ritu Gupta, Director, Marketing – Consumer & Small Business, Dell India said: “We believe in empowering our customers to stay connected with their loved ones and share their special moments, using the power of our versatile technology solutions, and aim to be present on occasions that matter to them. The festive season in India not only entails coming together with family and friends to celebrate, but there is joy and contentment when you share that joy with others. What better season than festive to demonstrate how technology is at the core to enabling this feeling. It could be spreading happiness through good deeds or thoughtful gestures, and it further encourages others to share the joy of festivity and goodness. The concept of #ShareTheJoy recreates the sentimental value of festivity, as we seek to celebrate with our customers and watch the happiness grow.”

     

    “Festivals are all about festive spirit, which brings out our best selves and creates a stage for us to spread cheer among others. Any act of niceness is inspiring and has a cascading effect. And with technology, we can share the joy like never before,” said Ram Jayaraman, Senior Executive Director, GREY Bangalore.

     

  • Showcases how youth can live their passions and inspire others

    ‘Socho toh karo, karo kuch bhi’, says Dell in new campaign

    By A Correspondent

     

    Dell has launched a new television commercial that is crafted around its theme for youth in 2015 – Learn. Share. Inspire. Conceptualized and executed by GREY group India, the commercial is a testimony to Dell’s belief that aspiring youth of today can not only express their creativity, but also inspire others by sharing their knowledge and creations with the use of personal technology.

     

    Launched in the background of Dell’s Back to College campaign, the TVC premiered online on Dell’s Youtube homepage on June 27,2015, and will be aired on television on July 10, 2015 across leading general English & Hindi entertainment, sports, and music channels.

     

    College students armed with ambition, and the desire to assert individual identity, are looking to perfectly balance their academic and social lives, and technology gives them the platform to do this. As students step into new college semesters, this year’s ‘Back to College’ campaign sets the tone for youth to be motivated about their personal ambitions. As part of the campaign , Dell showcases its exciting new range of Notebooks from its flagship Inspiron brand, the Inspiron 5000 series, which is designed to play multiple roles in a college students’ life – be it for college assignments, skill and knowledge development, or for connecting with people and entertainment.

     

    Ritu Gupta, Director-Marketing, Consumer & Small Business, Dell India said, “In a recent pan India research[1] surveying the existing and potential PC users in the country, it emerged that the youth is ready to spearhead their respective interests using PC technology. The study revealed that the PC is pivotal to self-learning and gaining knowledge for students who have a hunger to do more. “Karo Kuch Bhi” is a reiteration of this year’s theme for the Back to College campaign – Learn. Share. Inspire – which motivates students to express themselves using the power of technology and thus create and share on multiple online & offline platforms. Through this TVC we are realizing our vision of delivering technology which enables youth to reach beyond basic academic learning and enhance the quality of content, leading to the ‘sharing’ of creative ideas, expression and knowledge.”

     

    The TVC addresses the meaning of the word ‘sharing’ among today’s social media savvy generation. In an environment where people are thirsting for captivating and inspirational content, the objective is to highlight the shift towards how youngsters are following their dreams and are producing innovative and thought provoking ideas and content, even as they inspire their others by sharing their journey. The TVC conveys that by creating something new, one can have a meaningful impact and inspire many others to create something of their own.

     

    Ram Jayaraman, Executive Creative Director, GREY group India, Bangalore, said, “The previous Inspiron Notebook TVC we created for Dell was about all about passionate inward pursuit – following your dreams till they become achievements. This one is more outward. It is about touching others with the force of your conviction. It is about passion snowballing into inspiration. Because when passionate youngsters learn and share ideas and beliefs, they make things happen.”

     

  • The TVC is a reiteration of Dell's belief that a school student's education can be made more engaging by leveraging the potential of technology

    Dell questions conventional with ‘Learning Meets Doing’

    By A Correspondent

     

    Dell India kicked off the Back to School season with a new TVC that has been conceptualized and crafted in sync with the theme for 2015 – to transform the process of learning with intuitive technology. The TVC is a reiteration of Dell’s belief that a school student’s education can be made more engaging and interesting by leveraging the potential of technology.

     

    Learning by rote is a common practice among young students, faced with the challenge of remembering large amounts of content to do well in examinations. The new Back to School campaign stems from the thought that learning should not be a task, but something young minds should look forward to with interest. With the launch of the new TVC, Dell kicks off its flagship Back to School season with the aim to evolve conventional methods of learning by including technology in education to aid a better understanding and application of learning content.

     

    Conceptualized and executed by GREY group, the TVC conveys Dell’s overall campaign message of ‘Learning Meets Doing’, empowering children to learn and understand better through the use of technology. Taking Dell’s Back to School campaign into the lives of school going students and their parents across the country, the TVC lays emphasis on how in an Indian household, a child studies by rote. Depicted through the “Ratta Raga”, a mother watches her son struggling to learn something he cannot understand, which builds concern around her child’s method of learning. His “Learning Meets Doing” moment is realised when she introduces him to the path of comprehension using the Dell Inspiron All-in-One PC.

     

    Ritu Gupta

    Ritu Gupta, Director – Marketing – Consumer & Small Business, Dell India said: “This TVC is an abstraction of the challenges faced by young students in the country. The demands of education today means more youngsters are taking to “ratta-fying” with the single minded aim of reproducing this learning in their exams. The concept of ‘Learning meets Doing’ is aimed at challenging today’s method of education. We believe that an intuitive and engaging education which underlines real life application can result in the creation of a generation of well-rounded, ambitious individuals. Dell takes pride in enabling young children by providing them with the right technology for their educational needs. We wish for both, existing and prospective users to understand how technology can fuel creative thinking, and holds the potential to open up a world of knowledge for ambitious minds.”

     

    Ram Jayaraman, Executive Creative Director, GREY Bangalore said: “There’s a difference between studying and learning, just as there’s a difference between getting marks and getting an education. Learning happens when we understand something, and understanding happens easiest when things are engaging and fun. Technology can spark imagination, making the mundane come alive and simplify what’s complicated. While growing up, we had no choice but to learn by hook, crook or rote –children today luckily have a much better option.”