MxMIndia

Tag: Delhi NCR

  • In an attempt to provideDelhiwith an opportunity to review their favourite restaurants, Justeat.in, in association with IFB, launched Restaurant Rumble

    Case Study: Justeat.in’s campaign to attract foodies

    By A Correspondent

     

    Campaign: Restaurant Rumble

     

    Client: JustEat.in

     

    Agency: Mutual PR

     

    Aims and Objectives: To provide the foodies in Delhi NCR a platform to pick the best restaurant

     

    The Background:

    JustEat.in is world’s largest online food ordering portal, which makes it easy for foodies to order food and book tables online. Also the fact that umpteen restaurants are coming up, which provides the customers with a wide variety, is a good development. However, the customers are now in a bother to pick the ones that are actually good. JustEat.in thereby provides a platform to the foodies to voice their opinion about the restaurants they like, and help fellow foodies separate the best from the rest.

     

    Strategic Insights:

    Justeat.in is an aggregator of the rather fragmented restaurant industry inIndia. Along with providing the users with a convenient, reliable network for ordering food and booking tables, Justeat.in strives to provide customers reviews and ratings, given by fellow customers, about various restaurants. In an attempt to provideDelhiwith an opportunity to rate and review their favourite restaurants, Justeat.in, in association with IFB, has launched Restaurant Rumble.

     

    Challenges and impediments:

     

    Initially the struggle was to incentivize the customers to vote.

     

    Solution:

    The customers were offered exclusive discounts at their favourite restaurants as incentives to vote.

     

    Result:

    There was an overwhelming response for the campaign with 1 lakh+ votes received so far.

     

    Learnings:

    We are extremely happy with the responses received till now. And we are looking at  making this campaign an annual one henceforth.

  • India’s most prestigious food platform honours the finest in the culinary world, Delhi NCR voted as the 'Best Foodie City' of the country

    NDTV Good Times Food Awards celebrate the best in the food industry

    By A Correspondent

     

    NDTV Good Times,India’s first premium lifestyle channel, hosted the second edition of the NDTV Good Times Food Awards at The Westin, Gurgaon on Saturday. The channel honoured top restaurants, restaurateurs and chefs from across the nation in a gala awards ceremony. The venue resonated with the presence of celebrated faces, food enthusiasts, restaurant owners, chefs and other noted guests.

     

    Within a year the NDTV Good Times Food Awards have become the definitive standard to the best in the industry. With an unmatched expert panel that is unbiased and uncompromising when it comes to food, the awards have become the last word in the food and beverage space.

     

    Among the many highlights of the event, was a Sufi jugalbandi by The Mekaal Hasan Band and Harshdeep Kaur. The Highway on My Plate duo, Rocky & Mayur kept the audience in splits with their humour and charm.

     

    An addition to this year’s award categories was the Viewer’s Choice Award. This was a single award category where the viewers got an opportunity to decide theBestFoodieCitythrough their votes and Delhi NCR was unanimously selected by the viewers.

     

    The winners were selected by a highly qualified jury comprising of NDTV award winning anchor Vinod Dua, celebrity chef Ritu Dalmia, food critic Marut Sikka, popular anchor and chef Aditya Bal, restaurateur and chef Vicky Ratnani and Highway Stars Rocky & Mayur.

     

    Speaking on the occasion, Smeeta Chakrabarti, CEO, NDTV Lifestyle said: “We are delighted with the overwhelming response to the second edition of NDTV Good Times Food Awards. We are happy to see not only the industry, but also viewers from across the country voted for their favourite nominees. I would like to congratulate all the winners on behalf of the entire team of NDTV Good Times.”

     

    The list of NDTV Good Times Food Awards winners:

    Best North Indian Restaurant: Karim’s Hotel, Old Delhi

    Best Coastal Indian Restaurant: Gajalee, Mumbai

    Best Regional Restaurant: Ponuswamy, Chennai

    Best Asian Restaurant: Bomra’s,Goa

    Best Dessert & Coffee Menu: L’Opera,New Delhi

    Best Bar: The Blue Fog, Mumbai

    Best European Restaurant: Indigo, Mumbai

    Most Sensational Debut: Smoke House Room,New Delhi

    All time favourite Restaurant: Flury’s, Kolkata

    Best Dhaba: Fadtare Misal Pao,Kolhapur

    BestFoodieCity:DelhiNCR