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Tag: Del Monte

  • The campaign will be further amplified across digital platforms and out-of-home (OOH) activations

    ‘It can’t get more Italian’ says Del Monte in new ad

    By A Campaign

     

    Del Monte has launched a new communication campaign focused on its range of gourmet Italian offerings with the tagline ‘Can’t get more Italian’.

     

    Said Yogesh Bellani, Chief Executive Officer, Del Monte: “We aim to showcase the unique flavours of our wide range of authentic Italian products with this campaign. We, as a brand, intend to start a conversation with our consumers about our products through this campaign.”

     

    Added Nikhil George, Creative Director, Orchard India: “Del Monte’s Italian range has a strong authentic product story that made creating the marketing communication a delight. We’ve seen the source story before but the challenge was to give that a fresh spin. The tonality held the key. We kept it fun and quirky, in line with the tastes of the young families the brand was talking to. At a time when young Indians are constantly experimenting with food, I’m sure this authentic option is something they’ll love.”

     

     

  • As part of the campaign, Del Monte is also inspiring home bakers to take part in a dessert-making contest in association with 'Home Bakers Guild'

    Del Monte tingles sweet tooth with new campaign

    By A Correspondent

     

    Food and beverage brand Del Monte has come up with a social media campaign called #SweetEscapades that attempts to inspire home chefs, home and professional bakers and the likes to create desserts made using packaged ingredients by Del Monte.

     

    As part of the campaign, Del Monte is also inspiring home bakers to take part in a dessert-making contest in association with ‘Home Bakers Guild’, a popular baking community with over 1.2 lakh members. The Top 10 entries will be chosen by a jury and the winners will be rewarded with goodies from Del Monte worth nearly Rs 60,000. The contest will conclude on December 30, 2016.

     

  • Del Monte is targeting to reach out to mayo consumers in Delhi and NCR region through this campaign

    Del Monte captures round-the-clock hunger pangs with new Mayo campaign

    By A Correspondent

     

    ‘Del Monte mayo works every time’, reads the new marketing campaign of leading packaged food and beverage brand Del Monte. With an aim to create awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been launched in the Delhi NCR region alongside the launch of eight new variants of Del Monte mayonnaise.

     

    The new campaign highlights everyday uncalled food related situations in one’s daily life simplified by Del Monte. In today’s fast-paced lifestyle, life throws different kinds of challenges everyday – from the daily struggle over school tiffin ideas to planning the menu for an upcoming party at home; from satisfying your midnight cravings to rustling up something quick for those early morning flights; from planning a weekend surprise for your loved ones to just figuring out the solution for the leftovers in your refrigerator. These moments are endless yet very crucial to make up for a happy bight day.

     

    The brand has also recently revamped its mayonnaise range and introduced new packaging. It has engaged Wunderman India as its creative agency to plan and execute the campaign. The campaign which kickstarted in August with print ads and radio will further be amplified in other media such as OOH and social media to create an impact in the minds of audience in an engaging way. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganised retail.

     

    Del Monte is targeting to reach out to mayo consumers in Delhi and NCR region through this campaign, and foreseeing an uptick in the sale of their mayo range.