MxMIndia

Tag: Deepti Bhadauria

  • To drive momentum further via tech-led gold monetization (GoMon)

    HiveMinds bags digital marketing mandate for Rupeek

    By Our Staff

     

    HiveMinds, a Bengaluru-based online marketing strategy and services firm, and a unit of Madison World, a digital agency, has won the digital marketing mandate for Rupeek, gold finance company, following a multi-agency pitch.

     

    Said a spokesperson of Rupeek: “Rupeek is the first brand that has digitized the entire process of obtaining secured credit against gold holdings, allowing users to get instant credit from the comfort of their homes. As we continue to grow and unlock gold backed credit for a billion Indians, digital marketing will play an important role in driving this momentum further via tech-led gold monetization (GoMon) in over 120 cities across the country. We are happy to partner with HiveMinds in this digital led growth.”

     

    Added Deepti Bhadauria, Chief Strategy Officer, HiveMinds: “Gold asset loan is a $2 Trillion opportunity in India. There is a massive consumer segment looking for access to cheap capital and monetization of gold assets that can be unlocked using digital marketing effectively. I am happy that we will be partnering Rupeek, in scaling and building India’s largest digital asset-backed fin-tech platform.”

     

  • The account will be handled by team based in Bengaluru

    HiveMinds to continue as Domino’s digital agency

    By Our Staff

     

    Hiveminds Innovative Market Solutions, the digital agency of Madison World, has been retained by Domino’s (Jubilant Foodworks Pvt Ltd) as its digital marketing agency. The account will be handled by the HiveMinds team based in Bengaluru.

     

    Said Sandeep Anand, EVP & Chief Marketing Officer, Jubilant Foodworks: “We’re glad to be continuing our association with HiveMinds for digital marketing mandate for performance. They have done some great work towards scaling our online revenues and overall App user base in the last 2+ years. They are the right partners for enabling our next phase of aggressive digital growth.”

     

    Added Deepti Bhadauria, Chief Strategy Officer, HiveMinds: “Winning the Domino’s digital mandate again is a matter of great honor for us. At HiveMinds, we believe in keeping ahead of the digital innovation curve and consistently delivering high-scale targets for our clients. Working with the Domino’s team enables us to set new benchmarks in digital growth and to keep pushing our own boundaries to do some award-winning work. We look forward to setting new stellar records together in the future.”