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Tag: Deepika Tiwari

  • The actress will talk about the goodness of the brand and relevance of buying pure gold and quality jewellery

    Tanishq ropes in actress Nayanthara as new face for South India

    By A Correspondent

     

    In a bid to further strengthen its strong position in South India, Tanishq announced Nayanthara as its new brand ambassador. The popular South Indian actress, apart from featuring in all promotions and campaigns will also talk about the goodness of the brand and relevance of buying pure gold and quality jewellery.

     

    Speaking on the appointment, Deepika Tiwari, AVP – Marketing Division, Titan Jewellery said: “We are happy to rope in Nayanthara as our new brand ambassador for Southern markets. She brings in grace and elegance that fits perfectly for the brand as we embark a new journey for Southern markets. South is a key market for Tanishq and we have aggressive plans to launch new stores, new collections specific for the Southern markets, expand our wedding jewellery line ‘Rivaah’ for different communities. Nayanthara aptly fits for the brand as she is a popular and iconic cine artist in South.”

     

     

  • The new short films are south versions of the successful 2017 national campaign by the brand

    Lowe Lintas unveils second phase of Rivaah campaign

    By A Correspondent

     

    Keeping the central theme around the bond between a father and a daughter, Lowe Lintas has unveiled new films for Tanishq that capture the same appeal as the previous Rivaah campaign. By catering to the distinct needs of each community, Tanishq eyes a larger pie of the South Indian wedding market through its Rivaah collection.

     

    Said Deepika Tiwari, Associate Vice President – Marketing, Tanishq: “Every father in the world wants the best for his daughter. The new films on Rivaah are our endeavour to show the same. These three films are an extension to our earlier Rivaah TVC. We have captured the sensibilities of the cultures and present a wedding range that embodies the promise of Rivaah – to give the bride the best in terms of design, value and purity at competitive pricing.

     

    From Kasu Malai, Vanki and Oddiyanam for the Tamil bride to Saunta da Dabu ,Kasina Sara for Kannadiga bride and Palaka Mala and Pulinakha Mala for the Kerala bride – Tanishq offers a wide range of traditional designs re-interpreted to current sensibilities.” The communique doesn’t specify whether a Telugu version is also on the anvil.

     

    Added Arun Iyer, Chairman & Chief Creative Officer, Lowe Lintas: “As easy as it is to know that a father and daughter bond is always unique and strong, depicting it is equally difficult. We are happy that we found such a beautiful way of showcasing a father’s love for his daughter with just his thoughts rather than his conversations.”

     

     

  • The film looks at Valentine's Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships

    Tanishq redefines Valentine’s Day with #GiftFullOfLove

    By A Correspondent

     

    Tanishq, India’s leading jewelry retail brand is famous for its blend of traditional values coupled with a modern outlook in its product designs. While showcasing its unique offerings, the brand’s various campaigns have always provided a fresh perspective to ornament purchase.

     

    On the occasion of 2017 Valentine’s Day, Tanishq and 22feet Tribal Worldwide are back with a new film which beckons the viewers to give a #GiftFullOfLove to the person you love. Not because it’s a day to celebrate ‘love’, but because you love them. The film looks at Valentine’s Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships. It explores various relationships a person has in their lifetime and how Valentine’s Day is a celebration of all of them. An older couple, a recently married couple, two sisters, father and daughter, all of them come together to celebrate this day of love with Tanishq- a Gift Full of Love.

     

    The background monologue states how love is not bound by age or marital status; that one can choose their own Valentine or be their own Valentine! The act of gifting should be filled with love irrespective of one’s choice. All this while cleverly showcasing Tanishq’s various branch outlets across the country.

     

    This film simply serves as an unusual take on one of the many simple truths of life and breaks the clutter for the brand. It has received an overwhelming response from the brand’s social followers, resulting in over 111K views and 337 shares on Facebook alone since the film’s release on February 08, 2017.

     

    Quoting on the film, Deepika Tiwari, Head of Marketing, Jewellery Division, Titan, said,”Valentine’s Day has a very clichéd interpretation in the minds of the people. Whereas it can be a day to be celebrated with anyone you love. And that’s exactly the manner in which Tanishq has looked at it. Including all the possible relationships that can be your Valentine.”

     

    Added Ramraaj Raghunathan, Business Development Lead, 22feet Tribal Worldwide, “Tanishq has always been passionate about exploring and celebrating the bonds that connect people. Our products symbolize love, trust and commitment. Though this web film on Valentine’s Day, we hope to encapsulate love in all its forms and celebrate it with all of customers.”

     

    Agency credits

    Client: Tanishq

    Agency: 22feet Tribal Worldwide

    Client Team: Deepika Tiwari, Gaurav Midha

    Creative Team: Shraddha Sinha, Hari Chakyar

    Account Management: Apala Roy, Swathy Reddy

    Production House: QED Films

     

  • The campaign revolves around the core idea of 'Whatever be the wedding, we are ready'

    Lowe Lintas unveils another marriage-centered campaign for Tanishq

    By A Correspondent

     

    Taking forward the thought of being the jewellery shop of choice for consumers, Lowe Lintas Bangalore has unveiled a new campaign for Tanishq that portrays the brand as being a jewellery destination for all communities. The campaign revolves around the core idea of ‘Whatever be the wedding, we are ready.’

     

    Weddings in India are an elaborate affair which makes it the single-most important buying occasion for most jewellery buyers across all cultures and communities. Thus while Tanishq offers wedding jewellery for various regions, there is a common misconception that the brand is more for North Indians and does not have a wide selection of traditional wedding jewellery for other communities.

     

    Sharing her thoughts on the new proposition that the brand decided to venture with, Deepika Tiwari, GM – Marketing, Tanishq said, “Being India’s leading jewellery brand, Tanishq is the preferred jeweller for many Indian families. The wedding season is the single largest jewellery buying occasion for most Indian families, across all cultures and communities. In our latest campaign, we wanted to showcase our region-specific collections and communicate the fact that ‘hum kisi bhi shaadi key liye tayaar hain‘. In true Tanishq style, we have done it by using a progressive grandmother as the protagonist to deliver this message. As a brand, we continue to be present across the length and breadth of India, winning the hearts of many.”

     

    The campaign begins with a Punjabi family visiting a Tanishq showroom to select some traditional wedding jewellery for their daughter. The Tanishq salesman asks them what kind of jewellery they would like to see – Tamilian, Bengali, Marathi – and the mother replies Punjabi. As the bride-to-be tries a beautiful wedding set of her choice, her grandmother notices a South-Indian bride trying on some traditional jewellery. The old lady is so mesmerized by her traditional bridal look, that she tells her granddaughter that she shouldn’t get married now. The whole family is stunned. The grandmother continues and tells the girl that since it’s a love marriage she shouldn’t get married to a Punjabi but a South-Indian boy. This way she would have had two types of weddings and two types of beautiful traditional jewellery. The whole family is amused and the Punjabi bride-to-be just laughs it off. She tells her grandmother that she still has ample to time to convince the younger sister about the same.

     

    Commenting on the creative approach taken for the campaign, Arun Iyer, National Creative Director, Lowe Lintas + Partners stated, “When people usually visit jewellery stores, there’s a pre-conceived notion they have about the origins of the jewellery, with the North Indian make being a top-of-mind recall on most occasions. The campaign showcases other options – from various regional settings – that are available for people to choose from and how Tanishq is a one-stop shop for jewellery shopping for any community.”

     

    The campaign has been launched across India and will span several touch-points on air, online, and on ground.