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Tag: Deepika Tewari

  • The campaign aims to take forward this tradition of purchasing jewellery which makes Diwali auspicious and special

    Laqshya exhibits Tanishq’s festive campaign for Virasat collection

    By A Correspondent

     

    We wrote about its television campaign recently, now read about Tanishq’s outdoor campaign for its festive collection, Virasat.

     

    The campaign was executed by developing the brand’s communication in multiple cities like Agra, Ahmedabad, Allahabad, Bengaluru, Vadodara, Bhubaneswar, Chandigarh, Chennai, Delhi NCR, Guwahati, Hyderabad, Indore, Jaipur, Jamshedpur, Kanpur, Kolkata, Kolkata Upcountry, Lucknow, Ludhiana, Meerut, Mumbai, Nagpur, Patna, Pune, Raipur, Ranchi, Surat, Varanasi and Vijayawada.

     

    Speaking further on the campaign’s success, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “Diwali and Tanishq are essentially connected to each other. Buying gold in Diwali has been a big part of our tradition across the country. This Diwali offer by Tanishq needed a much fierce noticeability at the time when all the competitors are active on OOH and vying for consumers’ attention. The team took it as a challenge to ensure we are not just noticed but, we impact them too. The dual approach of attaining reach and frequency using our In-House tool cut corners and we were able to deliver a successful campaign.”

     

    Added Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited: “Each Diwali is a testament of the tradition that has been passed down from one generation to another and have been followed each year with equal vigour. This collection is a tribute to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. We sincerely hope our exclusive festive offers along with our grand new Virasat Collection will add a bit of sparkle to everyone’s life. At Tanishq we wish everyone to be a part of Rivaajon wali Diwali, Tanishq waali Diwali.”

     

     

  • The new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations

    Tanishq celebrates ‘Riwaazon wali’ Diwali through Virasat collection

    By A Correspondent

     

    It’s Diwali and the time when we see an all-new Tanishq blitz. This year, to launch its new festive collection called Virasat,  a TVC campaign attempts to brings alive the essence of age-old traditions, cultures and rituals which have been followed through generations.

     

    Speaking on the launch of TVC, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “Each Diwali is a testament of the traditions that has been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. We sincerely hope our grand new Virasat Collection will add a bit of sparkle to everyone’s life. At Tanishq we wish everyone to be a part of Riwaazon wali Diwali, Tanishq waali Diwali.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas, Tanishq’s creative agency: “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. Of course at the heart of the communication is the love, prosperity and joy that Tanishq jewelry brings about in people’s lives.”

     

     

  • The TVC features southern super star and face of Tanishq South, Nayanthara

    Tanishq TVC highlights festive spirit of Tamil Nadu

    By A Correspondent

     

    Tanishq has launched its latest ad film targeting its large customer base in Tamil Nadu. The new TVC will feature Nayanthara, actor and face of Tanishq South.

     

    Speaking about the film, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “Tamil Nadu has always been one of our primary focus markets because of our history with the state and the fact that we started our journey by establishing our first store in Chennai and our factory is also located at Hosur. Tanishq’s traditional designs and craftsmanship are a perfect fit with the jewellery preference of Tamil Nadu. The film is an attempt to tell our customers how deep-rooted we are as a jeweler, in every joyous and auspicious moment in their life. To crown it all, Nayanthara, with her elegance and striking beauty brings more glitter to the film, just like our brand.”

     

    Added Sagar Kapoor, National Creative Director at Lowe Lintas: “With a large line of jewellery players in Tamil Nadu, Tanishq needed a strong emotional connect to win the hearts of Tamil Nadu.  The films speaks a simple language of connections by reaffirming the rooted Tamil identity through a popular Tamil folk song ‘Kummi adi’, a folk song which is an integral part of all celebrations from weddings to smaller ceremonies at home. The film features Nayanthara at her graceful and elegant best adding a touch of joy to every auspicious celebration.”

     

     

  • The campaign comprises of a series of videos which portrays emotions and couples it with rationality

    Tanishq’s latest campaign celebrates goodness of gold

    By A Correspondent

     

    Tanishq has launched its latest campaign which highlights the #GoodnessOfTanishq and communicates the message that when you choose Tanishq, you choose gold that is enveloped with the blessings of every life it has touched.

     

    Conceptualised by WYP Brand Solutions, the campaign comprises of a series of videos which portrays emotions and couples it with rationality, thus bringing alive the concept of blessed gold or ‘Dua Ka Sona.’

     

    Speaking about the films, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited said: “The campaign ‘Dua Ka Sona’ is an attempt to highlight Tanishq’s relentless commitment to various entities– environment, karigars, women and girl child. Being in Indian market for over two decades and serving millions of customers, through this campaign we wanted to bring alive the blessings and love that is reflected in our jewellery by all the beautiful hands it touches. For us, making these ‘Goodness of Tanishq’ films and working on delivering the thought behind them has been an emotional journey and we are confident these videos create a sense of responsiveness to society as a whole.”

     

    Added Amit Akali, MD & CCO, WYP Brand Solutions- What’s Your Problem: “It’s an honour to create communication for an iconic brand, which has a deeper purpose to exist. Tanishq has not just been crafting jewellery but building the lives of Karigars, communities, future of destitute women, school and, a sustainable future too. So when we got the opportunity to bring alive everything this brand does, we went about it the classical way – actually visiting the factories and townships, speaking to the Karigars, employees, the school-going children of their workers, meeting & listening to the women they had empowered through their NGOs, witnessing their initiatives implemented for recycling water and using renewable energy, trying to understand the magnitude of what the brand did other than just make jewellery. We then realised what the brand meant when they said every piece of jewellery was ‘Truly Blessed’…and the creative wrote themselves.”

     

     

  • Tanishq has partnered with OMI to launch and execute their latest campaign ‘Ahalya’

    OMI executes ad campaign for Tanishq’s ‘Ahalya’

    By A Correspondent

     

    Tanishq has partnered with OMI to launch and execute its latest campaign ‘Ahalya’. The campaign is visible in cities including Delhi, Mumbai, Bengaluru, Chennai, Ahemdabad, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, Baroda, Agra, Surat, Coimbatore, Indore and Ludhiana.

     

    Speaking on the campaign, Naresh Bhandari, COO, OMI, Laqshya Media Group said: “The exceptional diamond collection and creative has been brilliantly brought alive using this campaign and the handpicked media units has done complete justice to the magnum of the campaign. It very well conveys the message of Tej that every woman possesses and which needs to be realized. We have used our in-house research tool to capture the apt pockets that will ensure a wide reach. A three-week long campaign duration will ensure that the campaign and its message stays back with its TG. I am extremely proud of the team as they are constantly challenging, improving and setting higher benchmarks.”

     

    Added Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan: “We’re launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The campaign captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.”

     

     

  • The ad has been conceived by Lowe Lintas

    Tanishq ad film for Ahalya collection

    By A Correspondent

     

    Tanishq has launched its new campaign for its Ahalya collection. Speaking about the film, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “I believe that every Indian woman has an inner radiance that shines through whatever she does. At Tanishq, we’re launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The TVC captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.”

     

    Added Sagar Kapoor, National Creative Director at Lowe Lintas: “The intent for the high value diamond collection Ahalya was to push both the style and substance elements. Hence the idea of Tej. The inner radiance present both in a diamond and a woman. We have tried to bring alive the idea of Tej in aesthetics and philosophy.”

     

     

  • Tanishq launches a series of videos for their new campaign “Welcome to Tanishq – Aapke apne hain hum”

    Tanishq launches new ad films

    By A Correspondent

     

    Tanishq has launched its latest ad campaign created by Lowe Lintas. The campaign speaks about “customisation, purity and range of products” that Tanishq offers to their customers.

     

    Speaking about the film, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited said: “Through this campaign, ‘Welcome to Tanishq – Apke apne hain hum’, we wanted to depict the crucial aspects like customisation, purity and wide range of products; that Tanishq aims to provide to each of their customers, along with best in class retail experience. The making of these series of videos and working on delivering the thought behind them have been a pleasure and we hope these would go on to serve their purpose well.”

     

    Said Sagar Kapoor, Creative Head at Lowe Lintas: “The creative challenge for us was to communicate the little known, but very relevant, aspects about the brand in an interesting way. Our inspiration came from the actual experiences of the store staff. They have seen the customers react in the most delightful way when they were told about things they weren’t aware of like customization, regional jewellery etc. This to us was a great way of giving them information on Tanishq, just the way they will accept it.”

     

     

  • The communication campaign showcases Deepika Padukone reminiscing about her various milestones

    Tanishq launches new TVC campaign starring Deepika

    By A Correspondent

     

    Tanishq has unveiled a new campaign starring Deepika Padukone reminiscing her various milestones, while going through her keepsake box.

     

    Said Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan: “A woman should always set forth to celebrate herself at every stage in her life and this time Tanishq brings in Swayahm collection which resonates with every woman who takes pride in herself. She deserves to celebrate her smallest of achievements and failures too because it is these small moments that make all the difference and make her who she truly is. In the film as well, we have brought in the aspect of reminiscing the past memories which have been a part of her integral growth and thus appreciating her very being.”

     

    Added Sagar Kapoor Chief Creative Officer, Lowe Lintas: “Like the name itself, Swayahm carries an insightful message. Of celebrating oneself at every juncture of life. Women are so busy appreciating and caring for their loved ones that they seldom remember to love themselves. The jewellery is one such gift she gifts herself.”

     

     

  • This campaign targets women travellers to ‘Try and Buy’ at airport departure zones

    Milestone Brandcom executes unique AR installation for Tanishq

    By A Correspondent

     

    Tanishq has taken a step to be more accessible to its customers by launching into the AR experience at the Bangalore and Delhi airports. This campaign targets women travellers to ‘Try and Buy’ at airport departure zones.

     

    Milestone Brandcom, the AOR agency for Titan Company Ltd, has created a unique engagement opportunity targeting frequent women travellers at the Bangalore and Delhi airports through a unique interactive kiosk showcasing their range of products through interactive augment realty.

     

    Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said: “Tanishq has always aimed at providing the best for our customers and this fascinating initiative of AR experience is one such approach to achieving that objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click, try, and buy. This is placed real-time on the customer at the screen and is a definitive way to strengthen the retail connection between the brand and its customers; a transformative step to how India will shop and purchase jewellery in the near future.”

     

     

  • Customers can benefit from this advanced jewellery experience for a month

    Tanishq unveils its first AR experience for customers

    By A Correspondent

     

    Tanishq has launched an Augmented Reality experience at the Bengaluru and New Delhi airports for customers to ‘Try and Buy’ jewellery looking at the AR screen. Customers can benefit from this advanced jewellery experience for a month.

     

    Sharing her thoughts on the launch of AR experience, Deepika Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited said: “Tanishq has always aimed at providing the best for our customers and this fascinating initiative is one such approach in achieving the objective. Consumers have the option of browsing through multiple jewellery pieces virtually with just one click.  The real-time customer experience will definitely strengthen the retail connection between the brand and our esteemed consumers; a transformative step on how India will shop and purchase jewellery in the near future.”

     

     

  • The TVC captures the essence of Onam through a endearing take on the relationship between a husband and his wife

    Tanishq TVC for Onam shopping

    By A Correspondent

     

    The festive fervour has set among Malayalis and Tanishq has also geared up to add that special festive touch to the auspicious occasion of Onam.

     

    Speaking about this film, Deepika Tewari, AVP – Marketing, Tanishq said:  “At Tanishq, we’re all about celebrating the vibrant festival of Onam with Malayalis. Through this TVC, we’re announcing the launch of our Sampoorna collection to complete the festivities this year. Our jewel pieces are rooted in the traditional and infuse in a modern interpretation.The TVC captures the essence of Onam through a endearing take on the relationship between a husband and his wife. It weaves in nuances of the culture that will appeal to every single Malayali as will this special range of jewellery.”

     

    #SampoornaByTanishq celebrates the essence of Onam through the traditional thaiyyam, the lavish sadya, the beautiful pookalam and the gorgeous decorations like the boat embellished with flowers.

     

     

  • As a tribute, Lavanyam collection was brought to light celebrating the designs exclusive to the south of India

    Tanishq’s Lavanyam campaign explores South Indian traditions

    By A Correspondent

     

    Tanishq has unveiled a new film to highlight its Lavanyam collection.

     

    Speaking about this film, Deepika Tewari, AVP – Marketing, Tanishq said:“Tanishq, with each collection strives to be the National local brand of India. Again with this new stunning collection, we hope to be serving our south Indian customers better for occasion of any kind. In this film, we have attempted to capture the South Indian essence, beauty, innocence and divinity. We, at Tanishq want to celebrate the rich heritage of the culture and hence have attempted to showcase the best of South in its utmost simplicity by substantially minimising any foreign alterations. The film delightfully unveils the artistic aspect of the south culture highlighting the beautiful sense of south Indian culture.”