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Tag: Deepika Sabharwal Tewari

  • The film tells the story of one such woman, who despite being a successful CEO decides to change direction in her life

    Solitaires by Tanishq celebrates women the way they are

    By A Correspondent

     

    Tanishq has unveiled a new film conceptualised and developed by Lowe Lintas telling the story of a woman who, despite being a successful CEO, decides to change direction in her life.

     

    Speaking about this film, Deepika Sabharwal Tewari, Associate Vice President, Marketing, Jewellery Division at Titan Company Limited, said: “With this film, we target progressive, career-oriented women who have achieved something in their life by following their heart and doing things which they really want to do.  A Tanishq Solitaire is a marker of their success for everything they’ve achieved, and still keep going. More and more women are indulging in buying jewellery because they are financially independent & believe in indulging on themselves.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “It takes great courage to change the course of your life after a certain point, but we’re noticing a lot of women doing it. After all, ambition has no age, and this film is an ode to every such woman, who’s slowly and steadily turning into the woman she’s always wanted to be. “

     

     

  • An ode to the most anticipated festival of the year, this film depicts what the occasion really means to people

    Tanishq’s latest film brings alive cultural sensibilities

    By A Correspondent

     

    Durga Pujo is one of the biggest community celebrations in the country And Tanishq has unveiled a new film, conceptualised by Lowe Lintas, for its festive collection ‘Aagomoni’.

     

    Speaking about the campaign, Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, said: “Pujo is one of the most revered festivals for Bengalis and to mark this celebration, we at Tanishq, have launched the special Aagomoni collection. We believe that the beautiful designs from this collection make it a must have for Pujo. The Aagomoni collection has a special piece for each of the five days leading up to the main Pujo. With this collection, we encourage our Bengali customers to celebrate Pujo by indulging in exquisite jewellery from Tanishq. Jewellery that is crafted with the purest gold and that offers you superior designs.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “We were aware that the ad is going to be playing on the days leading up to Pujo, and so we wanted to make a film that resonated with people’s anticipation. Highlighting the madness that goes on behind preparing for Pujo, we tried to recreate the joy that the festival brings them.”