By A Correspondent
Strengthening the India arm, Deepali Shirali steps into the role of Creative Director at Interbrand India.
Deepali has over 20 years of design experience across various disciplines from packaging design, branding and retail identity. She joins Interbrand after a long stint with Designsutra -the design arm of Contract Advertising India. Prior to that Deepali was associated with Fitch India, dCELL -division of Lowe Lintas India, Channel V, and several other notable names during her long stint.
Her vast repertoire of work spans across varied categories & across brands such as Cadbury, The Tata Group, ITC, Britannia, Unilever India, Godfrey Phillips India, The Essar Group, Ashok Leyland and The Sahara Group amongst others. She has also handled various projects for South-east Asia & the NAMET region. Over the years she has mastered the perfect balance of design and business.
At Interbrand India, Deepali will be reporting to Ashish Mishra.
Welcoming Deepali aboard Ashish Mishra, Managing Director of Interbrand India said “We are in India to help graduate the Best Indian Brands to the Best Global Brands stature. In a short span of three years we have already identified the most valuable Indian brands through our local league table and built relationships with about half of the top 30 Indian Brands. Majority of our engagements as well as our reputation so far has been in the realm of Brand Strategy and Valuation. We are now keen to emphasise our global capabilities in the design space too. In Deepali, we found a partner who has the right balance of the business acumen and the design experience.â€