By A Correspondent
Protinex launched its new integrated campaign – #DontMissOut with the aim to drive protein-led conversations.
Said Deepali Agarwal, Director Marketing, Danone India: “In today’s fast-paced life with multiple responsibilities and sedentary lifestyle, health and nutrition often takes a back-seat. Poor muscle health driven by protein deficiency in daily diets is a growing concern in India. Atleast six out of 10 Indians suffer from poor muscle health and low protein scores. With Protinex #DontMissOut campaign, our endeavour is to create awareness of poor Muscle Health among Indian consumers and how small things like including Protinex in our daily diet can help improve the same so that we stay actively present for all key moments with our loved ones. So, #DontMissOut anymore.”