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Tag: Deepakjit Singh

  • SonyLIV deploys Amagi Thunderstorm OTT Dynamic ad insertion platform for mid-roll ads

    SonyLIV partners Amagi to grow OTT revenues

    By A Correspondent

     

    Amagi has announced that SonyLIV is using its Thunderstorm cloud-based platform for targeted OTT dynamic ad insertion. As part of the deal, Amagi will monetise premium GEC and movie channels on SonyLIV OTT platform, generating additional ad revenues for the hugely popular on-demand and linear OTT service.

     

    Said Uday Sodhi, Business Head, Digital at Sony Pictures Networks India:“SonyLIV is growing its subscriber-base at an impressive rate, making it an ideal digital platform for advertisers to target clearly defined audience segments. We are continuously looking to enhance value for our advertisers. Amagi is a pioneer in the targeted advertising space and this technology partnership provides additional options for advertisers to work with us.”

     

    Added Deepakjit Singh, CEO, Amagi: “We are delighted to partner with SonyLIV, and deploy our next-generation ad tech solutions that create new revenue opportunities,”. “The Thunderstorm platform is designed for high concurrency, and to deliver frame-accurate ad insertions at scale. These capabilities become vital for SonyLIV, especially since many of its premium channels have high number of concurrent users.”

     

     

  • Deepakjit Singh has been brought in to increase the footprint of Amagi across the globe

    Deepakjit Singh takes charge as CEO of Amagi

    By A Correspondent

     

    Broadcast technology company, Amagi has named Deepakjit Singh as its chief executive officer (CEO). Prior to joining Amagi, Singh served as Chief Innovation Officer at Encompass and Managing Director for APAC region where he grew the company’s business exponentially.

     

    With nearly 30 years of experience in broadcast technology – including executive positions at Encompass, Ascent Media, Bharti Airtel, and BT, Singh has been brought in to increase the footprint of Amagi across the globe.

     

    “Deepakjit is one of the most well-regarded leaders in broadcast technology today,” said Amagi co-founder K.A. Srinivasan. “And, he will be a huge part of helping Amagi build upon its global success, especially within the U S and other rapidly evolving markets. We are really excited to have him on board. The US is an incredibly attractive and competitive marketplace, and it augurs well that we have hit the ground running in the region, thus far. We expect over a third of our revenue to come from the US market in 2018, so continuing our growth here will be huge moving forward. And with Deepakjit now in the fold, we believe we are in an even better place to continue our success worldwide in 2018,” added Srinivasan.