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Tag: Deepak Singh

  • A one-minute video film across its digital platforms

    Nobel Hygiene & Womb launch campaign for adult diapers

    By Our Staff

     

    Nobel Hygiene Friends, the adult diaper brand, has launched “Fear of Falling”, a one-minute video film across its digital platforms. Through this film and the corresponding #BreakTheFall campaign Friends hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night.

     

    The campaign was made in collaboration with The Womb and designer-adperson Deepak Singh (founder of Vitamin D).

     

    Said Kartik Johari, Vice-President – Marketing & e-commerce, Nobel Hygiene: “It is unfortunate but the truth that our elderly adults face every night. Incontinence is a severe issue that is shrouded in taboos in our country. It needs to be taken head on as it is an unavoidable biological fact that most of us will face at some point or the other as our bodies age. Yet we refuse to accept or extend help. People suffering from it choose to remain silent for fear of social ostracisation.”

     

    Added Singh: “When Nobel Hygiene came to us with the brief of creating this film, we found it to be a very timely and relevant initiative, keeping in mind the magnitude of the problem as stated by the facts and numbers. The idea was to bring out the scenario, that leads to elderly people falling or slipping in the bathroom, in an intriguing way. It’s reassuring to know that brands today are taking up some very real but unspoken issues and willing to open up conversations around them. And we are very glad to have played a part in it.”

     

  • Robin Hood Army works to help the less fortunate, by providing surplus food from restaurants and communities

    Colgate partners Robin Hood Army to execute its #Mission5 project

    By A Correspondent

     

    Colgate-Palmolive (India) Limited, in celebration of Independence Day, partnered with Robin Hood Army to serve five million people across the nation for its #Mission5 campaign. A zero-funds organisation, Robin Hood Army works to help the less fortunate, by providing surplus food from restaurants and communities.

     

    The week-long #Mission5 campaign that started on August 10 and culminated on India’s 73rd Independence Day, provided 6.3 million people across 867 villages and 112 cities with dry food supplies along with Colgate Strong Teeth toothpaste packs.

     

    Speaking about the partnership, Deepak Singh, Robin Hood Army – Mumbai Chapter said: “It has been our pleasure to partner with Colgate for our #Mission5 campaign. They have contributed to the success of this initiative and we look forward to associating with them in the future.”

     

     

  • Britannia Filmfare Awards 2016 brings smiles across miles through a unique on-ground activation

    Social Street leverages awards platform for unique activation initiative

    By A Correspondent

     

    The Social Street conceptualized and executed a unique activation for Britannia Good Day by leveraging their tie up with the 61stFilmfare Awards 2016.The task at hand was to bring alive the brand’s tagline “It’s a Smile that makes a Good Day” through an impactful on-ground activation.

     

    Good Day did a massive re-launch campaign to communicate the change in its visual identity and brand idea. The Social Street came on board to make the brand experience come alive for consumers by reinforcing its association with smiles. The idea was to create an activation experience that brought smiles for everyone who participated in the on-ground activity. It was further extended by creating content for the digital medium and promoting it to a far larger audience. The digital amplification helped the brand reach far and wide and also spread many more smiles across a broader audience.

     

    With the help of technology, the brand helped the Bollywood actors present at the red carpet connect with kids studying in NGO run schools. The stars were asked to spare a few minutes and smile at a kiosk screen which measured the wideness of their smiles in points. These points were then converted into cookies for onward distribution to the kids. The kiosk additionally dispensed pictures of these school kids which were autographed by their favorite stars. The stars even gave out messages. All this was shown to the kids real time through live streaming. Post the activity, cookies alongwith some goodies were distributed to these kids.

     

    Commenting on the activation, Deepak Singh, Chief Creative Officer, The Social Street said, “In all my years of working in the industry I haven’t come across a client who has shown so much trust and confidence in an idea that we get a go ahead simply on the strength of the same. That also means additional pressure on the agency, but the true reward at the end of it all is seeing everyone smile!”

     

    Sunay Bhasin, Category Manager – Premium Indulgence, Britannia industries Ltd, “We had a great platform in form of Filmfare Awards that we wanted to leverage to create something magical that delivers the brand Good Day’s idea of Smiles in an endearing fashion. While the video has crossed 2 Mn views but it’s the huge thumbs up we got from consumers which has delighted us in the form of likes, shares and comments. In partnership with The Social Street, the work we’ve done thus far for the brand in the form of on-ground activations and taking them to digital audiences is really creating a lot of buzz and positive mentions towards building brand affinity amongst consumers. All our activations, be it the slide at a metro station and now with the kids, has helped us create much liked content!”

     

  • Deepak brings a wealth of experience, spanning 15 years, having worked with advertising firms like Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra and Dentsu

    Deepak Singh appointed Chief Creative Officer at The Social Street

    By A Correspondent

     

    Deepak Singh

    The Social Street has appointed Deepak Singh as its Chief Creative Officer. He will be based out of Mumbai and will report to Pratap Bose- Founding Partner & Chairman, the Social Street.

     

    Commenting on the appointment of Deepak Singh, Pratap Bose- Founding Partner & Chairman, The Social Street said, “I am thrilled that Deepak is joining us! Deepak is one of the most decorated Art Directors and one of the finest Art talents we have in our country. Easy-going, light-hearted and humble to the core, he’s proof that looks can be deceiving. Because deep beneath that unassuming persona lies a hunger to keep raising the bar, only to topple it over. I wish him the very best and look forward to seeing some path breaking creativity from him!”

     

    On his appointment as the Chief Creative Officer, The Social Street. Deepak Singh had this to say, “I feel advertising now is much more than just TVCs, Print and Radio. That’s why with time we should change and try to explore bigger things. Pratap has a clear vision about his plans for The Social Street and knows why he was hiring me, which gives me more confidence. I think the next generation of advertising is much more than mainline advertising and that is what attracts me to shift, and I feel I can do more challenging things now. Digital / Outdoor / Interactive / Activation makes advertising much bigger and more interesting. I am really looking forward to do some great work for The Social Street. My mainline experience will bring new solutions to clients’ problems.”

     

    Deepak brings a wealth of experience, spanning 15 years, having worked with advertising firms like Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra and Dentsu.

     

  • Deepak Singh joins TBWA\India as National Head of Art

    Deepak Singh

    TBWA\India has brought on board Deepak Singh as National Head of Art.  He will report to Parixit Bhattacharya, Chief Creative Officer, TBWA\ India Group.

     

    Commenting on the appointment, Mr Bhattacharya said, “Deepak is a rare talent. He has greatness tattooed into him.  He is insatiably hungry to get the most out of every brief.”

     

    Shiv Sethuraman, Chief Executive Officer of TBWA\India Group, said, “Deepak doesn’t need a certificate from me or anyone else. He has a room full of metal and an inspiring work ethic. I can only say I am delighted he chose to work with us.”

     

    Over a decade ago, Mr Singh decided to quit his job as a software engineer and follow his dream into advertising.  Since then he has worked with agencies such as McCann, Grey Worldwide, Leo Burnett, DDB Mudra and Dentsu Communications and won over 300 national and international awards including at Cannes, One Show, LIA, Adfest, Spikes, Young Guns, New York Festival, SOAA and Goafest.

     

    “TBWA has a great roster of clients that give me the opportunity to do some fantastic work. I’m looking forward to working with Parixit Bhattacharya who brings along with him a lot of international experience and awards,” said Mr Singh.