MxMIndia

Tag: Deepak Sahni

  • The motivation behind this movement is to bring about a behavioral change in India surrounding preventive healthcare

    TOI partners Healthians to celebrate National Health Checkup Day

    By A Correspondent

     

    The Times of India has announced the launch of the Healthy India Fit India movement (HiFi) in support of the Fit India movement to drive the cause of building an authentic health and fitness platform. To promote the cause further, the group will launch the inaugural National Health Check-Up Day on December 1 this year.

     

    The motivation behind this movement is to bring about a behavioral change in India surrounding preventive healthcare. Organised by the Times of India and Healthians, it is a full-fledged 360-degree health campaign to promote the country’s overall well-being. It focuses on encouraging Indians for periodic health check-ups and to be more aware of mental and physical well-being.

     

    Speaking on the campaign, Puneet Gupt, COO – Times Internet said: “At The Times of India Group, we believe India grows stronger when we become healthier, and small changes in daily habits go a long way. We are excited to present our fellow Indians the opportunity to make a pledge for a healthier version of themselves by signing up for preventive health checkups. This would ensure that they are more aware of what their bodies are telling them, and ensure they are less stressed, more productive and happier.”

     

    Added Deepak Sahni, Founder & CEO, Healthians: “National Health Check-Up Day is an initiative designed solely to raise awareness about the importance of preventive healthcare. The idea of dedicating a day to proactively work towards good health stemmed from the simple fact that we celebrate and recognize so many days like Mother’s Day, Father’s Day etc. however, we do not have a day for prevention of diseases. TOI’s Hi-Fi campaign gives us a perfect platform to create awareness about the importance of preventive healthcare for the masses. This partnership is the convergence of two complementary ideas – fitness and good health. Healthians is proud to be empowering this initiative solely for the coming years.”

     

     

  • Bang in the Middle has created the new identity for Healthians along with the consumer appeal

    Bang in the Middle unveils brand identity for Healthians.com

    By A Correspondent

     

    Co founded by Deepak Sahni and Anuj Mittal, Healthians.com is among the biggest health test @ home service. Healthians employs state-of-the-art 300 touchpoints technology for assuring quality collection and testing across its tightly controlled network of labs and hundreds of full-time phlebotomists.

     

    The company was incubated by Healthstart in November 2014, followed by a seed round investment in 2015 by YouWeCan, the investment arm of an iconic survivor, champion and cricket legend Yuvraj Singh who is the face of Healthians. Healthians has been awarded Indian E-retail Awards’15 and Leader’s Awards’15 in Healthcare.

     

    Bang in the Middle has created the new identity for Healthians along with the consumer appeal. The new logo uses the universal symbol of medical diagnostic care, the stethoscope. The shape of heart builds in the care and trust that the brand represents. The brand’s promise of accuracy in test results is also captured as a part of the identity.

     

    Said Sahni:  “Healthians is a forward looking diagnostic brand, we have invested in medical technologies that help in home collection, reduce pain in blood test and deliver accurate results at better than the market prices. For us the new identity is our commitment to better diagnostic test experience and more accurate test results.”

     

    Added Mittal:  “We wanted the identity to clearly spell out what we do, and yet stand out from the individual path labs. Our approach to name was to take the overall heath stance. By adding the Stethoscope and the promise of accuracy, we are building a meaningful promise to our consumers. Our relationship with Yuvraj allows us to link our brand story with his to motivate consumers to get themselves tested and stay fit.”

     

    Said Manoj Deb, ECD, Bang in the Middle: “Healthians gave us a challenging task to define the identity. We had to build the identity with values of care, expertise and accuracy. We used a bold typeface to depict confidence and a universally known symbol of health care to build our identity.”