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Tag: Deepak Iyer

  • The new campaign reinforces the message of oral care where Deepika gives a master-class in healthy oral care habits

    Deepika gives a master-class in oral care for Orbit

    By A Correspondent

     

    Wrigley’s Orbit has launched its new TV commercial, ‘Eat Drink Chew’ featuring Bollywood A-lister and brand ambassador, Deepika Padukone.

     

    The new campaign reinforces the message of oral care where Deepika gives a master-class in healthy oral care habits as she breaks up with her favourite food – Sandwich.

     

    Emphasizing on oral-care benefits of the brand, the new TVC is the latest version of Wrigley’s Oral Care message which encourages people to incorporate sugar-free gum into their everyday oral care routine as it helps to keep teeth clean and healthy by neutralizing plaque acids and enhancing remineralisation. Further, chewing sugar free gum helps clean as much as 90 per cent of food debris from the mouth and provides a good oral care solution on the go.

     

    Speaking on the new brand campaign, Deepak Iyer, Managing Director, Wrigley India Pvt. Ltd. said, “The new OrbitÒTVC featuring our brand ambassador, Deepika Padukone, has a great message and is designed to create an instant connect with our consumers. We all know that it is difficult to brush our teeth after every meal and snack,  However, it’s easy to chew OrbitÒ, sugar free gum to get rid of the food that lingers a little too long around the teeth. While it’s fun to watch the conversation between Deepika and the animated food character, the TVC reiterates Wrigley’s Oral Care message of Eat, Drink and Chew and how OrbitÒ provides you with an oral care on the go solution.”

     

    According to Sambit Mohanty, Creative Head, DDB Mudra North, “In the new Orbit TVC, the relationship between the brand ambassador, Deepika Padukone and the animated food character (Sandwich) and their conversation about “breaking up” lends a fresh approach to the brand message of oral health care and makes you smile. The tone is quirky and engaging, keeping in line with the globally successful campaign of Orbit. All of us enjoyed working on the commercial and we sincerely hope that the ‘Eat Drink Chew’ campaign strikes a chord with everyone and takes Oral Care to an even wider audience.”

     

  • Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013

    Wrigley India appoints Deepak Iyer as managing director

    By A Correspondent

     

    Wrigley, a subsidiary of Mars Inc, has appointed Deepak Iyer as the Managing Director of its India operations effective January 3, 2013. This appointment follows the departure of Gautam Sharma, the former Managing Director of Wrigley India who resigned from the company to pursue a new career.

     

    Mr Iyer will be based in New Delhi and operate out of Wrigley India’s headquarters located in the National Capital Region (NCR). In his new role as the Managing Director of Wrigley India, he would be responsible for developing the business strategy to drive growth across various functions and brands of Wrigley India.

     

    Commenting on the appointment, Michael Yeung, President of Wrigley Asia Pacific, said, “India is one of the top 20 geographies of Wrigley globally and India has got a huge potential as an important growth engine to fuel the growth of our region. We are excited to have Deepak join Wrigley India. Given his extensive experience and solid track record, I am confident that our India business will achieve new heights under Deepak’s leadership.”

     

    A seasoned executive, Mr Iyer brings with him a wide spectrum of experience in Sales, Marketing and General Management functions with leading global companies, in both Manufacturing and Corporate sectors. Before joining Wrigley, Deepak spent 16 years in PepsiCo where he handled a portfolio ranging from sales and general management functions. His most recent assignment with PepsiCo was in the capacity of Senior Franchise Director for Africa based in Beirut, Lebanon.