Event Capital (EC), a curator and aggregator of IPs, has announced the India Event IP Conclave 2019. A Summit celebrating the masterminds behind the IP business, launched in association with Event & Entertainment Management Association (EEMA), the event will bring together the business leaders who have successfully created stories around their ventures, to share ideas and discuss the growth of Event and IP industry.
“India Event IP Conclave will witness industry leaders who envision opportunities, assemble teams, cultivate audiences and build infrastructures allowing people to come together for a common cause and leave transformed. This conclave is a unique concept and is the only summit which will bring together the event industry under one roof to discuss opportunities and innovate to grow the industry”, said Deepak Choudhary, Founder & Director, Event Capital.
The event will be held on the 17thof April at Sahara Star, Mumbai and will witness 50 speakers from different genres like fashion, music, sports, lifestyle, education who will share insights on the growth and monetization of IP for higher revenue and profit generation.
Event Capital has unveiled its new logo which signifies the company’s transformation from an event IP aggregator to focussed creators and curators of IP events in the live space. The modern typeface is new age and concept driven which reinforces Event Capital’s capability of creating powerful content driven stories. With the completion of three years this July, Event Capital has been a pioneer in curating event IPs such as Bike Festival of India, The Edutainment Show, etc.
This announcement by Event Capital is just one of the first in the series that the company has made after appointing a new CEO, Swaroop Banerjee, only a month ago. A festivals & branded entertainment specialist, Banerjee will be actively involved in expanding the current bouquet of live intellectual properties owned by Event Capital. He will also focus on introducing live and digital content creations and will oversee development of new verticals in lifestyle, music and sports.
Swaroop Banerjee
Explaining the change, Swaroop Banerjee commented, “The new logo of Event Capital has a bold outlook in the font with a colour that has a digital millennial filter woven into it. This depicts our ability to curate for youth genres as ably as for other genres. This is our third year in existence and there has been a phenomenal track record so far; we needed a fresh outlook to chart our trajectory higher and therefore the most important thing was to ensure that we come across as a youth consumer focussed organization. Additionally the introduction of a music vertical will change the dynamics for EC and the initiatives under this vertical will form core headline products under the EC hood. Ultimately the bulls-eye for us this year is to become content creators in the live space.â€
Deepak Choudhary
Adding to this, Deepak Choudhary, Co-founder & Director, Event Capital said, “It’s has been three exciting business and brand years for Event Capital. Market orientations have changed and the IP industry is now extremely matured. We had started with acquisitions and collaborations with existing IP owners and now we have moved to creating our own IPs. It was only natural that we go through an image makeover as we have gone through a concept makeover.â€
Event Capital, the Live IP arm of Laqshya Media Group has roped in Swaroop Banerjee, IP Director at Tribe Asia, as its CEO. Swaroop’s mandate at Event Capital involves expanding the current properties owned by Event Capital and introduce focussed live and digital content creations. Based out of Mumbai he will oversee development of new verticals in Lifestyle, Music and Sports. Swaroop will help Event Capital’s aim to become a comprehensive live and digital intellectual property destination.  Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.
In 13 years of his experience, Swaroop started his journey with Wizcraft special projects, brand solutions at MTV Asia, his ability to co-create and successfully merge branded content with broadcast platforms saw his move to the Star World & Star Movies team and finally his calling for creating IP content took him to Viacom 18’s live initiative, INS, where he was Director for Youth and English Entertainment which rolled out a series of larger than life IPs like Vh1 Supersonic, MTV Xtreme and EMERGE. Swaroop also co-founded the Windmill Festival along with Tribe Asia which is now India’s First International Children’s Festival and has consulted as a Festival Director for IP initiatives like Enchanted Valley Carnival, Global Fighting Championship (Dubai) and is currently curating and touring with Bajaj Auto on their motorsport initiative Pulsar Festival of Speed.
“Swaroop’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade & Swaroop’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on boardâ€, said Deepak Choudhary, Co-Founder and Director – Event Capital.
“When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Swaroop has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment,â€Â said Alok Jalan, Managing Director, Laqshya Media Group.
“It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyleâ€, said Swaroop Banerjee, CEO, Event Capital.
Event Management specialist Shaju Ignatius has recently collaborated with Event Capital, a division of Laqshya Media Group. With almost two decades of experience in business development, project management, content and event production, strategy and concept building, Ignatius in his new role, will explore the Events IP space for fruitful collaborations for the venture.
Ignatius will offer the Event Capital team the benefit of his strategic inputs drawn from an impressive, successful career across well known event management companies such as Wizcraft, 360 Degrees of Times Group and Percept D’Mark. During this time, he has executed events such as Michael Jackson’s 1996 concert, IIFA Awards, Filmfare awards, India 2000 Millennium Celebrations, Femina Miss India pageants, Delhi Commonwealth Games Ceremonies, multiple international shows, amongst many other events and television broadcast projects.
Talking about his association with Event Capital, Shaju Ignatius said, “I am excited about this new collaboration with Event Capital, especially because I share the vision to be the leading collaborator of intellectual properties in the events space. Our plan is to do this by partnering and investing in IPs with event companies from our Industry here in India and globally.”
Deepak Choudhary, Director and CEO of Event Capital added, “Over the past year, Event Capital has partnered with some successful IPs. I’m certain that we will benefit from Shaju’s expertise in sustaining and developing intellectual properties in the Events space. In recent years, he has specialised in developing unique event properties and that is something that will be enriching not just to us at Event Capital but also to the industry at large.”
