MxMIndia

Tag: Deepa Sridhar

  • The agency assumed the brand mandate on February 1, 2020

    Pogo appoints Value 360 Communications as its PR partner

    By A Correspondent

     

    It’s not unusual for players in the media space to change their PR partners with every few years. Some even few months. Get an agency to work overtime to deliver, and then hop to another one to do the same. So popular kiddie entertainment channel Pogo has now appointed Value 360 Communications as its PR and brand communications partner. The agency assumed the brand mandate on February 1, 2020, and will be responsible for planning, managing, and supporting all PR-related activities for Pogo in India.

     

    Speaking on the win, Kunal Kishore, Founder and Director – Value 360 Communications, said: “We are delighted that India’s first homegrown kids’ channel and leading entertainment brand Pogo has chosen us to lead its communications strategy. We are looking forward to creating and executing high-impact campaigns and delivering tangible brand results for the brand, as we contribute towards consolidating Pogo’s market leadership in India.”

     

    Added Deepa Sridhar, Director Communications of WarnerMedia Entertainment Networks in South Asia: “Value 360 Communications has differentiated itself in the brand communications space through innovative strategies and compelling brand narratives. We have full faith in the team’s ability and expertise. We view Value 360 Communications not as an agency or a partner but as an extension of our in-house team and are confident that they will live up to their name by adding 360-degree value to all our PR-related brand initiatives.”

     

     

  • Based in Mumbai, Sridhar is responsible for overseeing corporate communications for Turner India

    Deepa Sridhar to head communications at Turner

    By A Correspondent

     

    Deepa Sridhar

    Turner India has appointed Deepa Sridhar as Head of Turner Corporate Communications and CNN Marketing for South Asia.

     

    Based in Mumbai, Sridhar is responsible for overseeing corporate communications for Turner India and all communications for Turner India’s kids, entertainment and news brands in South Asia including Cartoon Network, POGO, Toonami, HBO, WB and CNN International. Sridhar will also oversee CNN affiliate and brand marketing in the region. She will support Siddharth Jain, Managing Director of Turner India, and his senior leadership team on all communications initiatives.

     

    Sridhar reports to Gregory Ho, Vice President, Corporate Communications and Marketing for Turner Asia Pacific. “Deepa is a seasoned communications professional with an impressive track record and in-depth understanding of the South Asia market. 2016 is a hugely important year for Turner given the high interest in the US Presidential elections, the Olympics in Rio and the European Championships in France on the news front, while we will also launch the new Powerpuff Girls and Ben 10 cartoon franchises globally, as well as a host of new initiatives for our entertainment brands. Deepa joins us at a very exciting time and will be a valuable addition to our team of communications professionals, building upon the strength of the Turner brands in the region,” said Gregory Ho.

     

    Prior to joining Turner India, Sridhar was Director, Corporate Communications, South Asia, for J. Walter Thompson.