MxMIndia

Tag: Dedeepya Reddy

  • From its Mumbai office, the multi-service agency will handle the marketing & communication strategy, media planning & buying, creative for digital and offline advertising

    A&O Realty appoints Fruitbowl Digital as its digital agency

    By A Correspondent

     

    Real estate developer A&O Realty has entrusted its media mandate to Fruitbowl Digital after a multi-agency pitch.

     

    The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms, for existing and upcoming projects across Mumbai, including f.Residences Ghatkopar, f.Residences Malad, Bellevue, Palazzio, Excellenté and Eminenté.

     

    Rahul Patel

    Commenting on the association, Rahul Patel, Director, A&O Realty said: “When they came to us, they brought some ideas that we had never even thought of, and the confidence to execute the ones that we already had in mind. Their fresh perspective towards what real estate communication can be, is definitely helping us stand out in an industry where the competition is never sparse.”

     

     

    Dedeepya Reddy

    Added Dedeepya Reddy, Co-Founder, Fruitbowl Digital: “We want to have conversations beyond elevation, carpet size, and cost per square foot. We want future home-owners to see, imagine, and live the experiences that the brand promises and delivers time and again. The average Indian home buyer has evolved. In our current world of communication clutter, you can’t sell to them; you have to grab their attention. In the time that you read this article, at least 2 more real estate ads will have found a space in Mumbai. Our city is plastered with them but how many do you really remember?”

     

     

  • The agency has picked up the digital account after a competitive pitch

    Fruitbowl Digital to manage digital duties of Society Tea

    By A Correspondent

     

    Fruitbowl Digital has acquired digital and social duties of the Society Tea from the Hasmukhrai & Co consortium. The account was acquired by Fruitbowl Digital following a multi-agency pitch.

     

    Commenting on the win, Dedeepya Reddy, Co-Founder, Fruitbowl Digital, said: “Tea is the life and soul of every creative agency and my team runs on a minimum of three cups a day. Being associated with one of the biggest names in the business, has thus been incredibly exciting. A day in every Indian household begins with the aroma of a beautiful pot of tea and almost any situation calls for a cup. It is this connect the Indian society has with tea that we wish to extend through the digital space. Keeping the consumer at the centerof it all, just as Society Tea has done through the years, the challenge for us now is to humanize the brand and have their social media pages reflect who they are.”

     

    Said Karan Shah, Director – Business Development, Society Tea: “Today’s audience is a tough cookie to crack; not everything is talked about or remembered. Engaging content only works if you’ve created a strong consumer connect. Fruitbowl has shown that they can work in these grey areas and give us the ‘different’ we are looking for. The aim now is to be digitally as impactful as the brand has been in this incredible country over the years.”