By A Correspondent
EduMedia India is organizing a Decoding Kids Conclave, an event that aims to answer some of the biggest ‘why’s related to children, and how to go about effectively and responsibly engaging with them. It is an annual knowledge-sharing platform with a different theme every year. The first year’s theme is ‘Marketing to Kids’.
Participants include brand managers and developers, marketing managers, product developers and innovators, advertising agencies, event agencies, PR professionals, researchers, startups / entrepreneurs targeting kids, TV professionals and other professionals working in the kids’ segment. Registrations close on January 14 th January 2013, fee is Rs. 3500/-
The conclave is being held at The Lalit, Mumbai, on January 16 from 8.30am to 6pm.
| Topics | Speaker | Time Slot |
| Welcome Address & Decoding Kids Handbook Launch | 9:15 – 9:30 | |
| All About Kids – Hanging Out with Digital Natives | 9:30- 10:30 | |
| Catch ’em Young – Shaping Gen Next | Ravi Varanasi – Senior Vice President, National Stock Exchange of India Ltd | 10:30 -11:15 |
| Kid Power in Rural India – Rural Marketing for Kids Products | Pradeep Kashyap – CEO, MART & President, RMAI | 11:15 – 12:00 |
| Grey Matters – Responsible Marketing to Kids (Panel Discussion) | Shruti Verma Singh – Consulting Editor & Anchor, All About Ads on NDTV ProfitDr. Harish Shetty – PsychiatristLina Ashar – Chairperson, Kangaroo Kids Education Ltd
Partha Rakshit – Vice Chairman, ASCI Tabassum Modi – Executive Director, EduMedia Mahesh Samat – Media Consultant |
12:00- 13:15 |
| DTK: Direct To Kids – Activation Case StudiesHorlicks WizKids by KrayonHDFC Life Spell Bee by Radio Mirchi
The KidZania Experience |
Charubala Seshadri- Head of Marketing Excellence at GSK India Sanjay Tripathy- EVP Marketing, HDFC Life Hitesh Sharma – COO, Radio Mirchi
Sanjeev Kumar -MD and CEO KidZania |
14:00 – 15:30 |
| From Blackboard to Storyboard – Kid in Advertising | Prahlad Kakar -Ad Guru & Founder, Genesis Films | 15:45- 16:30 |
| Success Mantras Unforgettable Brand Campaigns(Chhota Bheem & Bournvita Quiz Contest) | Rajiv Chilaka – Creator, Chhota Bheem& CEO, Green Gold Animation Narayan Sundararaman – Director Marketing, Cadbury India | 16:30 – 17:45 |
| Vote of Thanks & Future of Decoding Kids | 17:45 – 18:00 | |