MxMIndia

Tag: Debraj Tripathy

  • Khemka will take charge of the agency's South Asia ops effective July 16

    Navin Khemka replaces Debraj Tripathy asi CEO of MediaCom

    By A Correspondent

     

    Navin Khemka

    MediaCom has announced the appointment of Navin Khemka as CEO of its South Asia operations effective July 16, 2018. Khemka takes on the role from Debraj Tripathy who will be leaving the organisation to explore new opportunities outside the group. He will be based in Delhi (Gurugram) and report into incoming GroupM South Asia CEO Sam Singh and Mark Heap, CEO Mediacom Asia

     

     

    Debraj Tripathy

    Tripathy joined MediaCom in 2011 and under his leadership, MediaCom India has been among the fastest growing and most awarded agencies in South Asia. In recent years, MediaCom India was recognised amongst the Top 10 agencies in the Gunn Media 100 Agency Report, named Agency of the Year at the Festival of Media Asia, and delivered many award-winning campaigns recognised as amongst the best in the world, including Ariel’s “Dads Share the Load”, Gillette’s “Bachelor of Shaving”, and Wrigley’s “Doublemint #Startsomethingfresh”.

     

    Khemka is currently Managing Partner (North & East) and New Business Development Lead for GroupM’s Wavemaker India. He has over 20 years’ experience, working with brands such as Perfetti Van Melle, Hero, Pernod Ricard, PayTM, Nokia, Samsung, Reckitt Benckiser etc. A MICA alumnus, Navin has played a stellar role in growing Maxus and later Wavemaker in New Delhi with his client centric approach. He joined GroupM to lead the New Delhi branch of Maxus in 2014. He has previously worked in Zenith Optimedia, Cheil and Mudra.

     

    Said Srinivas who also presently holds charge as CEO GroupM South Asia: “WPP and GroupM are making many investments into areas that will further enhance our market-leading capabilities in India and South Asia. We are excited to see Navin take on this role. With his experience and energy, we are sure he will take MediaCom to even further heights by leveraging all that our group has to offer, for the benefit of our clients. Debraj has done a terrific job leading MediaCom. He has been a fantastic colleague and a very admired leader.”

     

    Added Heap: “The search for a new leader has been an exciting one as there is no shortage of strong talent in India. We considered many candidates from within and outside the group and unanimously knew that Navin was the choice. Alongside our successes in India in recent years, MediaCom globally have built up tremendous positive momentum, winning more new business than any other agency in 2017 and being awarded the current Global Agency of the Year awards by Festival of Media, Campaign and Adweek. In Navin, we have a leader with stellar raw talent and a real thirst for growth, who can capitalise on the enabling assets of the MediaCom global network and the strength of GroupM and WPP India. I’m really looking forward to working with him to lead us boldly to a new level of success for our staff and our clients.”

     

    Said Khemka, CEO, MediaCom South Asia said “I am excited to continue my GroupM journey with MediaCom. Given MediaCom’s dominant global position and aggressive plans am confident we will able to drive growth and lead the agency to the next level. The future is promising with the dynamic media landscape in India and the challenge will be to lead this change by driving relevance and effective ROI for our brands, including several blue-chip clients.”

     

     

  • Sushanto Biswas will will replace Niti as the head of MediaCom Delhi

    MediaCom strengthens leadership team

     

     

    MediaCom has announced few significant changes and additions to its leadership team in India. Niti Kumar moves from the Delhi office head role to a national role in which she will lead strategy and insights and new business for MediaCom India.

     

    Sushanto Biswas will will replace her as the head of MediaCom Delhi. Biswas moves to MediaCom from Mindshare, where he used to lead the Ford business. He has over 19 years of experience across agencies and media houses. He will be based in Gurgaon and will oversee all the day to day operations and key client relationships based out of Delhi.

     

    Said Debraj Tripathy, Managing Director, MediaCom on the developments: “Niti and Sushanto, both come with a vast amount of professional expertise. I am delighted to see Niti grow and take on a larger role within the company and am excited to have Sushanto join our leadership team. Their individual knowledge and experience will add to our team’s strength. I am confident that both of them will shine in their new roles.”

     

  • The account will be managed and supervised from the MediaCom Gurgaon office

    Goibibo assigns media mandate to MediaCom

    By A Correspondent

     

    MediaCom has bagged the media mandate for the Goibibo.com account. Goibibo has assigned MediaCom the integrated media planning and buying duties for the company.

     

    Commenting on the win, Saujanya Srivastava, Group Chief Marketing Officer, Go-MMT Group said:“ We have a long standing association with MediaCom. The team has helped us deliver successful marketing campaigns for MakeMyTrip in the past, including the recent one on MakeMyTrip Assured Hotels proposition. Post the merger with the Ibibo Group, we have high impact marketing plans to pursue. MediaCom worked with us on the first Goibibo marketing campaign post-merger, featuring DeepikaPadukone as the brand ambassador. The campaign has been received well and we are confident of an equally positive impact on the business as well. ”

     

    Debraj Tripathy

    Speaking about the win, Debraj Tripathy, Managing Director, MediaCom South Asia, added: “Winning the Goibibo mandate is testament to the wonderful partnership MediaCom has enjoyed with Makemytrip over the last six years. We’ve always put client delight and systems thinking at the heart of our recommendations and this win just proves the effectiveness of this approach. Welcome aboard Goibibo!”

     

    Commenting on the same, Sushanto Biswas, General Manager, MediaCom, said: “We are delighted to win the mandate for Goibibo. Travel and hospitality is a super exciting industry and is only poised to grow in the future. We’re looking forward to delivering better media value to the Goibibobrand“

     

    The account will be managed and supervised from the MediaCom Gurgaon office.

     

  • Priya Choudhury to be lead on the P&G business, K Srinivas Rao to take charge of national buying role from Choudhury

    MediaCom beefs up top deck

    By A Correspondent

     

    Media agency MediaCom has announced changes and additions to its leadership team in India. Priya Choudhury who used to lead buying nationally moves as the lead on the P&G business. K Srinivas Rao (Srini as he is known) joins MediaCom to take over the national buying role from Choudhury. Both will report to Rathi Gangappa, COO, MediaCom India

     

    Rao moves to MediaCom from Maxus, where he used to lead trading for the north. He has over 18 years of experience across agencies and media owners. He will be based in Delhi. Said Debraj Tripathy, Managing Director, MediaCom on the moves “I am delighted to see Priya grow from her current role and have Srini on board. I am confident both of them will shine in their new roles”

     

    Commenting on her new role, Choudhury added “it’s a pleasure and privilege to be working with a prestigious portfolio such as P&G’s. My three-year stint as the buying lead at MediaCom has been very rewarding and I hope to continue the excitement as the P&G AOR lead”

     

    Said Rao: “MediaCom is known for its people centric culture. I’m looking forward to being part of this wonderful team of people and clients and taking the buying products to the next level.”

     

  • MediaCom India has picked up three Gold and one Bronze trophy at the 2016 Global Festival of Media Awards, hosted at the Rome Cavalieri in Italy

    MediaCom India wins 3 Golds at Media Global Awards 2016

    By A Correspondent

     

    MediaCom India has picked up three Gold and one Bronze trophy at the 2016 Global Festival of Media Awards, hosted at the Rome Cavalieri in Italy. Globally, MediaCom took home 11 awards – four Golds, three Silvers and four Bronzes and was recognised for its work on P&G across five categories including Best Communications Strategy, Best Launch Campaign, Best Engagement Strategy and The Effectiveness Award. Said Debraj Tripathy, Managing Director of MediaCom India: “This is another wonderful recognition for the high quality work that we deliver for our clients. We have been consistently winning across international award forums. Congratulations to each and every member of the MediaCom India team.“

     

  • The agency has earned the 8th position in the 'top media agency' global list, up from from its 32nd position last year

    Warc ranks MediaCom, Mumbai among Top 10 in the world

    By A Correspondent

     

    In its annual ranking of the world’s 100 best campaigns and companies, the WARC 100 has declared MediaCom, Mumbai as one of the top 10 media agencies in the world based on performance in effectiveness and strategy impact for their clients.

     

    The agency has earned the 8th position in the ‘top media agency’ global list, up from from its 32nd position last year.

     

    Debraj Tripathy

    Commenting on the achievement, Debraj Tripathy, Managing Director, MediaCom India  said, “2015 was a remarkable year for the agency with a lot of interesting campaigns, awards and client accolades. The recognition by WARC has further motivated us to raise the bar and set new benchmarks in the industry. We will continue to deliver the best for our clients and achieve more milestones.”

     

    This is yet another well deserved honor for the entire team at MediaCom which has won and celebrated its recent success with Cannes, M&M global, Festival Of Media, Ad Club Emvies and Goa Fest Media Abby & Dragons Of Asia awards to its name in 2015.

     

  • This win is among many that the agency has enjoyed this year, including Future Group, Welspun, Subway, Bose, Urban Ladder and SAB Miller to name a few

    MediaCom to handle media mandate for Koovs.com

    By A Correspondent

     

    MediaCom has been awarded the media planning and buying duties for the online fashion brand Koovs.com. The appointment is ahead of the launch of the brand’s first 360 degree ad campaign later this month. MediaCom India will be responsible for media planning and devising efficient media mix for the new campaign.

     

    This win is among many that the agency has enjoyed this year, including Future Group, Welspun, Subway, Bose, Urban Ladder and SAB Miller to name a few.

     

    Mary Turner, CEO, Koovs.com said, “MediaCom was an obvious choice owing to their out of box ideas and their credibility in the industry. The team has a clear understanding of our target customer and this we believe is a must to attain the right media mix. Their in-depth experience in building and strategising for young companies in the emerging sector was also one of the key factors of this choice and we look forward to a great partnership.”

     

    Speaking on the win, Debraj Tripathy, Managing Director, MediaCom said, “Koovs has a unique offering and we feel privileged to partner them. My team and I look forward to working together in making Koovs a huge success in the fast evolving Indian e-commerce market.”

     

  • Vishwanathan started his career in JWT (then HTA) as a media planner in 1994

    Hariharan Vishwanathan to head South at MediaCom

    By A Correspondent

     

    Hariharan Vishwanathan

    MediaCom has announced the appointment of Hariharan Vishwanathan (Vishi) as the Head – South. He will report to Rathi Gangappa, COO, MediaCom India. Vishwanathan takes over from Sriram Sharma who is moving to another role in Mindshare.

     

    Vishwanathan started his career in JWT (then HTA) as a media planner in 1994. Since then he has worked across categories, agencies and roles in GroupM. Most recently he was part of the CTG team in GroupM.

     

    Debraj Tripathy

    Commenting on his appointment, Debraj Tripathy, MD MediaCom India, says “We are happy to have someone with Vishi’s experience and caliber on board. Our business in the South has seen fantastic growth in the last few years under Sriram’s leadership. I am confident Vishi will bring renewed energy and focus to our business. I wish Sriram all the best in his new role.”

     

  • MediaCom has added billings worth USD 80 mn from new wins

    MediaCom wins media mandate of Welspun

    By A Correspondent

     

    MediaCom has won the media mandate of Welspun following a multiagency pitch. Welspun Global Brands Ltd—Retail Division is India’s largest speciality company in the home furnishing segment.

     

    Dipali Goenka, Managing Director, Welspun Global Brands Ltd. And Executive Director, Welspun India Ltd said, “We are happy to be associated with MediaCom as we were looking for a media planning and buying partner who has a deep understanding of our sector and could support us strategically to meet our business goals.”

     

    This is MediaCom’s eight win in 2015. Since Jan 2015, MediaCom has added billings worth USD 80 mn from new wins, well on its way to beat the 2014 number of USD 100 mn. The 2015 wins include SAB Miller, Urban Ladder, Subway, Bose, Mango, Dainik Bhaskar, Mydala and now Welspun.

     

    Commenting on the win, Debraj Tripathy, Managing Director, MediaCom said, “ I and the team are delighted to partner Welspun. We have had a good year till date and I am thankful to our clients who have trusted us with their brands and media investments. The team is excited about Welspun and are looking forward to do some great work.”

     

  • Rathi will report into Debraj Tripathy, MD, MediaCom India and will oversee P&G and rest of the West businesses

    Rathi Gangappa joins MediaCom as Head West

    By a correspondent

     

    MediaCom has appointed Rathi Gangappa as Head West. She will report into Debraj Tripathy, MD, MediaCom India and will oversee P&G and rest of the West businesses that include the VW group, HRI, Vespa and others.

     

    Prior to joining Mediacom Rathi was at Vodafone as the Head of Media and was subsequently in charge of developing Vodafone’s Mobile Marketing product. She has been instrumental in building Vodafone’s leading media identity and driving their strategic media solutions. Rathi started her career in Lintas Media after which she moved to Maximize (now Maxus) when GroupM India was formed. In a career spanning over 18 years Rathi has worked with clients like Unilever, Hutch/ Vodafone, Tata Motors, Britannia and Walt Disney.

     

    Speaking on Rathi’s appointment, Debraj Tripathy, MD, MediaCom India said, “I am delighted to welcome Rathi to the MediaCom family. I am confident her varied experience across organisations, both agencies and advertisers, and across categories will help us deliver greater value to our clients.”

     

  • Contract Advertising replaces FCB Ulka after a successful 5-year stint while Mediacom comes in place of Lodestar UM

    Tata Docomo awards creative biz to Contract, media AOR to Mediacom

    By a correspondent

     

    Tata Docomo, the unified telecom brand of Tata Teleservices Limited (TTL) has awarded the creative responsibility of Tata Docomo and Tata Photon brands to Contract advertising while media responsibilities for the brand will now be handled by Mediacom. The new partnerships come into effect starting 1st May 2014.

     

    Contract Advertising replaces FCB Ulka after a successful 5-year stint while Mediacom comes in place of Lodestar UM. The estimated value of business is pegged in excess of Rs.175 crores.

     

    Gurinder Singh Sandhu, Head – Marketing, Tata Teleservices said, “We are really excited with Contract and Mediacom coming on board with a promising set of new ideas especially in the area of brand strategy and communication planning which we are confident will further accelerate the momentum behind the Tata Docomo and Photon brands. We have had a very successful association with our outgoing agency partners for the past five years and would like to thank them for their unstinting contribution towards building this brand.”

     

    Rana Barua

    Commenting on the win, Rana Barua – CEO, Contract Advertising said: ‘We are elated with this win and truly appreciate that Tata Docomo has seen the true potential that Contract can bring on board as a communication partner. We stand committed as a company to create outstanding work and partner them to deliver effective solutions which are path-breaking in the category.”

     

    Commenting on the new business acquisition, Debraj Tripathy, Managing Director, MediaCom said, “We are delighted with the opportunity to work with Tata DoCoMo. My team and I are excited with the win and look forward to adding value to their business.”

     

    Both agency changes are a result of a two-month long multi-agency pitch process including the incumbent partners.