MxMIndia

Tag: Debosmita Majumder

  • To bring strategic and thought leadership direction for the brand

    Embassy appoints Debosmita Majumder for comms

    By Our Staff

     

    Embassy Group real estate development firm has announced the appointment of Debosmita Majumder as Group Head – Marketing & Communications. She will focus on providing strategic and thought leadership direction for the brand and communications across the group.

     

    Said Aditya Virwani, COO, Embassy Group: “Debosmita, with her years of diverse and rich experience in front-ending successful communication and marketing initiatives for various brands, is a great asset for our team. We are pleased to welcome her on-board and look forward to working with her to further strengthen our marketing practice, building the brand’s strategic narrative and drive holistic communications for Embassy Group.”

     

  • The relatability of the campaign has seen more than 3500 real stories shared on Instagram organically with #PropahLady

    Puma & Digitas India highlight what it takes to be ‘Propah Lady’

    By A Correspondent

     

    Global sports brand Puma has partnered with Digitas India for its latest campaign ‘Propah Lady’.

     

    Said Siddhi Desai, Creative Director, Digitas India: “Pumais a brand that can impact world narrative and hence we knew the responsibility while taking on this brief. We all agreed we wanted this campaign to live in the post empowered universe, so we decided to represent all those women around us who are bringing a change in this world by normalising a way of life through their everyday choices. That being the starting point, we knew, the first step was to shatter the very definition that had conditioned society for so long. Today, it’s out there. We are glad to see women being so proud of it and organically talking about it. None of this would have been possible without Puma’s conviction. We are also thankful to Team Catnip and every other collaborator. They went all in, heart and soul, to bring this alive.”

     

    Added Debosmita Majumder, Head of Marketing, Puma India : “From being told how to talk, think and act to defining it for themselves, women have changed the meaning of being a ‘proper lady’ in their own individual style. This special campaign by PUMA and our agency Digitas is an ode to all the women who have the gumption to live life on their own terms and write their own rules. Our ambassadors Mary Kom, Sara Ali Khan, Dutee Chand and Anjali Lama’s authenticity in this campaign is very refreshing.”

     

     

  • The mandate includes digital creative, social media, content and advocacy

    Digitas bags digital duties for Puma

    By A Correspondent

     

    Following a multi-agency pitch, Puma India has appointed Digitas as its digital partner for the Puma range as well as One8 – Virat Kohli’s brand that is powered by Puma. The mandate includes digital creative, social media, content and advocacy.

     

    On partnering Digitas, Debosmita Majumder, Head of Marketing Puma India, said: “Puma needs a certain sensibility from the teams that market it. We found that the Digitas teams just get the world of Puma and their passion was infectious. We have ambitious plans for the India market in the coming year, and look forward to having Digitas on board as a partner.”

     

    Added Amaresh Godbole, CEO Digitas India: “Puma has always been one of the leaders in creating head turning work that immerses the brand in popular culture. It’s a moment of pride for us to partner them. With the kind of sporting and cultural calendar ahead of us in 2019, it’s the perfect time to kick off this partnership and we are all geared up to do some cutting-edge work for this iconic brand.”

     

    Puma India is headquartered in Bengaluru, and the mandate will be handled by Digitas’ newly launched Bengaluru office.

     

     

  • The campaign has been conceptualised and executed by the DDB Mudra Group

    Virat Kohli & Puma wants Indians to #ComeOutandPlay

    By A Correspondent

     

    #ComeOutandPlay is Puma|One8’s first promotional content since its launch event in November 2017. The campaign has been crafted on the basis of insights derived from a pan-India research study by Kantar IMRB, commissioned by the brand’s co-promoters Virat Kohli and Puma India, on physical activity and sports adoption in India.

     

    Speaking on the campaign, Debosmita Majumder, Head of Marketing, Puma India said: “Sports has been replaced by digital entertainment and games, especially amongst the millennial. We have also seen a decline in people playing sports as they grow older. Puma and Virat have come together to encourage people to play sport, not only to stay fit or to pursue it professionally but just for the love of it. Through this campaign, we are looking at bringing back the joy of playing sport and making India a more active nation.”

     

    Said Vishnu Srivastav, Creative Head, DDB Mudra South: “The brief was straightforward – make India play more. The campaign was created to specifically tackle that. We wanted to use Virat in a new light, where he provokes the audience to start looking at sports and play with far greater interest. The reason we didn’t go with conventional media, and opted to do contextual videos was to interrupt the virtual lives our audiences are so caught up in, and tell them that there is a world outside that is exciting and fun.”

     

     

  • A multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video

    Puma and DDB Mudra launch ‘Suede Gully’

    By A Correspondent

     

    Lending voice to a new generation of creators, global sportswear brand Puma has pioneered the largest movement in the country’s street culture with its latest collaboration campaign – Suede Gully. A brainchild of Puma and DDB Mudra, this collaboration portrays the street culture of India, giving a single, creative stage for self-expression to a talented breed of artists, musicians and dancers.

     

    Speaking on the campaign, Debosmita Majumder, Head of Marketing, Puma (India) said: “Today’s youth have taken to modern forms of self-expression, giving rise to a new generation of creators. They use the streets as a canvas to express themselves through various forms of art, music and dance.  For the first time in India, Puma is bringing these diverse art forms on a single platform – Suede Gully. Suede Gully is our attempt to bring to the forefront the true essence of Indian street culture.”

     

    Speaking on the work, Vishnu Srivatsav, Creative Head, DDB Mudra South said: “Puma’s Suede has always been a voice of street culture and Suede Gully looks to bring to life the incredibly unique and diverse culture and expression of our very own gullies. It’s art, its music, its culture and it’s fashion.  So many people, folks who live for their art, from different corners of the country, bringing their awesome talents to collaborate on this platform, that’s really special.”

     

     

  • PUMA aims to enter the Guinness Book of World Records by inviting the largest number of women to hold the longest plank and create a new world record

    PUMA ready for the Indian market with #DoYou movement

    By A Correspondent

     

    On the occasion of International Girl Child Day, PUMA has launched ‘Do You’ – a movement with women at the core of it. Launched internationally last month, the campaign aims to inspire confidence in women across the globe to do what they want to do. “#DOYOU” is all about expressing your core strength that stems from your inherent beliefs and individuality. Through this campaign PUMA encourages women to follow their instincts and find their best self.

     

    While model and actress Cara Delevingne is helming the movement globally; PUMA India has fitness addict Jacqueline Fernandez, avid marathoner Lisa Haydon, Olympic wrestler Sakshi Malik, and a host of other women achievers lending their voices and their stories for the Indian leg of the campaign. Some of the other incredible women involved are, the Everest sisters Tashi and Nungshi Malik, musician Anushka Manchanda, international Zumba education specialist Sucheta Pal, supermodel Ujwalla Raut, actress Kalki Koechlin, fitness and nutrition specialist Nidhi Kamal Mohan, and professional golfer Sharmila Nicollet

     

    In order to train women and to help them build their core strength, PUMA will be organizing a series of regular planking events in Mumbai. From 15th October ’16 to 23rd October ’16, these events will be taking place at various malls which witness high footfalls from customers especially women, like High Street Phoenix (Lower Parel), R City (Ghatkopar), Phoenix Market City (Kurla), Viviana Mall (Thane) and Infiniti II (Malad).

     

    Following the mall activations, from 17th October ’16 to 28th October ’16, these planking events will also be held at popular corporate parks to target the growing female workforce of Mumbai like India Bulls (Lower Parel), Westin Woods (Goregaon), Equinox (Kurla) Capital (BKC), Trade Centre (BKC), Platina (BKC) and Ashar IT park (Thane).

     

    The movement will culminate on the 6th of November, 2016, at Reliance Jio Park, BKC, where the largest number of women will hold the longest plank and create a new world record. By doing this, PUMA aims at providing an opportunity for all the fearless women to break a record and be a part of the Guinness Book of World Records.

     

    Talking about the campaign, Debosmita Majumder, Senior Marketing Manager, PUMA says, “We are thrilled to introduce the unique, women centric campaign – DO YOU. The campaign is bold and allows us to strongly engage with the women consumers in a very unique manner. Through this movement, PUMA is encouraging the women in India to begin their journey of self-discovery and DO YOU.”