MxMIndia

Tag: Debojo Maharshi

  • The account will be handled by the Leo Burnett New Delhi team

    Leo Burnett India wins SpiceJet creative duties

    By A Correspondent

     

    SpiceJet has appointed Leo Burnett India as its creative agency following a multi-agency pitch. The account will be handled by the Leo Burnett team in Gurugram.

     

    Said Debojo Maharshi, Chief Marketing Officer, SpiceJet, on the appointment of Leo Burnett: “We are thrilled to welcome Leo Burnett onboard as part of our team. In today’s hyper-consumption age, it is critical that we partner with an agency which can not only think with speed and agility but create integrated solutions which will help us connect with our audience at multiple platforms and touchpoints. We are confident that Leo Burnett with its digital first, data led approach will be able to help us build a stronger brand narrative and engage with audiences across various mediums.”

     

    Dheeraj Sinha

    Added Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Leo Burnett, South Asia: “We are absolutely thrilled on our association with SpiceJet. It is one of the leading home-grown aviation brands and is growing at a phenomenal pace. An airline brand gets built at multiple touchpoints right from ticket bookings to check-ins to in-flight experiences. Our digital-first thinking and data driven approach will help the brand connect with the right audience and align with the brands business goals and strengthen the SpiceJet brand further.

     

  • The new range of uniforms has been introduced to enhance the glamour and style quotient while keeping the youthfulness and the elegance intact

    SpiceJet gets a uniform makeover

     

     

    SpiceJetis going in for an image makeover with its strong workforce switching to a new uniform.The uniforms retain the carrier’s signature red colour largely while incorporating some unique and flamboyant designs to infuse boldness and style.

     

    The new range includes a unique design for each department specifically stylised to suit the different seasons and time periods like summers, winters etc.

     

    Said Debojo Maharshi, CMO, SpiceJet: “It is all about the experience and everything that meets the eye while being on-board or on-ground influences the brand image. The new range of uniforms have been meticulously designed to amplify the brand values of SpiceJet while giving a more contemporary look in line with the global standards.Besides the aesthetic appeal, attention has been invested in ensuring high quality standards to ensure comfort for the users.”