MxMIndia

Tag: Debarpita Banerjee

  • A hybrid agency for new era of marketing

    FCB India announces restructuring

    By Our Staff

     

    FCB Group in India had recently announced the restructuring of its creative agencies and a new three-agency structure – FCB Ulka, FCB Interface and FCB India. FCB India, the newest agency in the fold, led by Swati Bhattacharya as the Creative Chairperson. It has now announced its newly elevated C-Suite leadership team.

     

    FCB India will be led by Debarpita Banerjee as Chief Executive Officer, Surjo Dutt as Chief Creative Officer and John Thangaraj as Chief Strategy Officer. In their previous roles, Banerjee, Dutt and Thangaraj were President – North & East, National Creative Director and National Planning Director, respectively.

     

    Swati Bhattacharya
    Swati Bhattacharya

    Speaking on the occasion, Swati Bhattacharya, Creative Chairperson, FCB India, said: “When Debbie, Surjo, and John enter the room to solve a problem… you know it will be done. Very rarely do you see such chemistry and energy in the boardroom. They can afford to be terribly honest with each other, and that directly makes the idea shiny and the brand shinier!”

     

    Rohit Ohri
    Rohit Ohri

    Added Rohit Ohri, Chairman & CEO, FCB Group India: “Hybrid thinking truly begins with hybrid talent. Debbie, Surjo and John’s diverse experience across content marketing, media strategy and digital storytelling, respectively, uniquely positions them to deliver to the challenges of building and growing brands in today’s complex, ever-changing marketplace”.

     

  • Gives fast-growing content production unit complete global reach with 24-hour client coverage

    India becomes first Asia office for FCB’s FuelContent 

    By A Correspondent

     

    Sébastien Desclée

    Sébastien Desclée, Chief Executive Officer of Fuel Content – the  content production arm of the FCB Global Network – announced its expansion into India. With offices in Delhi, Mumbai, Bangalore, Chennai, Kochi and Kolkata, this new venture builds upon FuelContent’s existing hubs in Canada (Fuel Canada) and South Africa (Fuel SAF).

     

    Said Desclée: “Since its inception in 2016, FuelContent has been steadily gaining momentum to become a robust global network. This latest addition in India is the next piece in the puzzle, providing a rich market in which to tell ‘Never Finished’ stories to new audiences. Forging a larger FuelContent network adds value to our clients’ businesses and provides the opportunity for us to strengthen our offerings in Asia and continue to grow our global footprint.”

     

    Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format.

     

     

  • Horlicks resonates with this passion and encourages them to go after it with their new campaign ‘Badhne ki Bhook Rag Rag Mein’

    Horlicks unveils Phase 2 of ‘Badne ki bhookh’ campaign

    By A Correspondent

     

    Horlicks launched its ‘Badne ki Bhookh’ credo in 2017, showcasing children and their hunger to grow in different ways. This year, Horlicks revokes the passion by looking closely at what makes these kids go after so many things, with great ease. Horlicks resonates with this passion and encourages them to go after it with their new campaign ‘Badhne ki Bhook Rag Rag Mein’.

     

    The campaign, created by FCB Ulka, features young children who are constantly pushing limits and challenging themselves in different fields driven by their hunger for growth. The campaign aims to create awareness about nutrient absorption.

     

    Talking about the campaign, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive health, GSK Consumer Healthcare India said: “Through this campaign we are recognising the hunger in children to go beyond and support them with quality nutrition. The new campaign is aimed to strengthen our connection with children and also educate parents on the importance of nutrient absorption for proper growth. It is important for parents to adopt the appropriate growth partner which fosters their children’s hunger to grow.”

     

    Added Debarpita Banerjee, President, FCB Ulka, North & East: “This campaign marries a beautiful consumer insight with a very interesting product truth. Childhood is an age of exploration. They discover new passions almost as regularly as the change of season.Horlicks recognises this ‘sab karne ki bhookh’ and believes this kind of hunger to grow should get the right nutrition.”

     

     

  • Debarpita will also head the soon to be launched branded content division of FCB India

    FCB Ulka appoints Debarpita Banerjee as President – North & East

     

     

    After infusing fresh energy into key creative and strategy roles, FCB Ulka has brought on board Debarpita Banerjee to grow and manage its business across North and East India. Debarpita will also head the soon to be launched branded content division of FCB India.

     

    Debarpita comes with 19 years of experience in Advertising and Content Marketing. Prior to joining FCB Ulka she was heading Marketing & Communication for the portfolio of channels at National Geographic and Fox International India. At NGC and Fox, she led many award winning integrated marketing initiatives and creative campaigns across mainline and digital. Before stepping into the business of content and broadcasting, she spent a decade and a half working across some of the largest clients and multiple categories at JWT, Leo Burnett and R. K. Swamy/BBDO.

     

    Rohit Ohri, Group Chairman and CEO, FCB India said, “I am confident that Debbie will bring to the FCB Ulka Delhi operation the dynamic leadership that it needs. With her multifaceted experience she has an extraordinary ability to think ‘integrated’ which is a key skill for new age leadership in the communication business.  Her mandate is also to open up markets beyond NCR and in the East which will be an integral part of our growth strategy at FCB Ulka”

     

    Nitin Karkare, CEO, FCB Ulka, said, “I see huge potential in Delhi and it is going to be a critical chapter in FCB Ulka’s growth story. Debbie brings very solid experience across categories and I am delighted to have her driving this market for us.”

     

    Speaking about her new mandate, Debarpita Banerjee said. “I am excited to join the FCB Ulka Group and Rohit’s team.  For me this will always be the organization that created memorable advertising, which clearly stood out in its category. Whether it was the Whirlpool mom or the catchy Doodh Doodh campaign, it’s easy to start remembering the solid body of work.  Am looking forward to being and growing Brand FCB Ulka, through creating work that makes a difference in the marketplace”.

     

     

  • Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'

    Fox Traveller goes interactive with Brandscope

    Brandscope India, the outdoor arm of Aegis Media’s Posterscope, has undertaken an interactive digitally-led campaign to promote a new music-based travel show ‘SoundTrek’ on Fox Traveller.  The campaign happened in Mumbai and Delhi malls and was supported a flash mob, where a group of youngsters composed fun loving music by dancing over the virtual keys of piano in the mall.

     

    Debarpita Banerjee

    Said Debarpita Banerjee, Vice President – Marketing, Fox International Channels “With the increasing clutter in media and communication, there is also a rise in innovative ways of reaching out to one’s desired TG.  Our show promises to be a visual and melodious treat for music and travel buffs alike. It is this value proposition that we thought of bringing alive through the activation and flash mob. Instead of a simple information dissemination, such initiatives compel involvement from the TG, and make for a more memorable message.”

     

     

    Haresh Nayak

    On the innovation, Haresh Nayak, Managing Director, Posterscope Group commented,”The changing out of home landscape calls for innovative ways of connecting with the consumer, as an agency that is at the forefront of innovation and technology we are glad to be associated with clients like Fox Traveler who understand and are willing to use technology in the OOH space to connect with consumers digitally & interestingly.”