MxMIndia

Tag: D’decor

  • For FabriCare, the high-performance fabrics category

    Shah Rukh & Alia collaborate for D’décor new brand

    By Our Staff

     

    D’Decor, soft furnishing fabrics unveiled its furnishing brand ‘FabriCare – High Performance Fabrics by D’Decor’ with an ad starring actors Shah Rukh Khan and Alia Bhatt.

     

    Speaking about the campaign, Nikita Desai – VP – Strategy, Brand and Business Excellence said: “Consumers’ experience with curtain and upholstery in their homes is filled with anxiety arising from the fear of tarnishing their furnishings. The key insight that the FabriCare campaign rests on is ‘Beautiful things do not need to be fragile and achieving strength and beauty if made possible will liberate the consumer from restrictions.’ This insight led to a creative thought ‘Don’t Handle with Care’ – a call to our consumers to live carefree within their homes with FabriCare!”

     

    Added Ajay Arora – Managing Director, D’Decor Home Fabrics Pvt Ltd: “D’Decor has been a disruptor in the category since inception. With the launch of a new brand from the house of D’Decor: FabriCare – High Performance Fabrics by D’Decor, we are raising the bar by launching fabrics which are high on aesthetics and assure a superior functional performance. Having invested heavily on research and quality checks we are confident that the performance of our fabrics will exceed expectations and hence we are offering a three year limited warranty, the only brand to offer a warranty in home furnishing fabrics.”

     

  • Celebrates a decade of unique storytelling for stylish homes with Gauri and Shah Rukh Khan

    D’Decor’s ad celebrates new product categories

    By A Correspondent

     

    D’décor has unveiled its new campaign – ‘Beautiful homes tell beautiful stories’ with a series of short films featuring Gauri and Shah Rukh Khan. The campaign celebrates 10 years of association of the power couple with D’Décor.

     

    Conceptualised by Wunderman Thompson, the campaign is produced by Dharma 2.0, the creative unit from Karan Johar’s Dharma Productions.

     

    Speaking about the new milestone, Sanjay Arora and Ajay Arora of D’Decor said: “D’Décor is proud to unveil its new campaign marking the longstanding association with Gauri and Shahrukh Khan. The brand journey with the Khans’ is over a decade old and we are aware of the magic they bring to the people across India. Dharma 2.0 has beautifully translated our vision and the celebration of this beautiful partnership. The couple together, are an ideal image of homemakers and imply ‘family’ for us. There is a seamless synergy between  D’Décor and its values being narrated with Beautiful homes tell beautiful stories.”

     

     

  • Shah Rukh Khan and Gauri Khan break gender stereotypes in the brand’s first product led campaign conceptualised by Dharma 2.0

    Dharma 2.0 adds ‘Touch of Love’ in D’decor’s new campaign

    By A Correspondent

     

    Dharma 2.0, the creative unit from Dharma Production stable, has recently bagged the mandate for D’Decor’s new ad campaign – ‘Touch of Love’.

     

    The TVC features celebrity power couple Shah Rukh Khan and Gauri Khan, has been shot by director Punit Malhotra.

     

    Commenting on the new association, Punit Malhotra, Head – Dharma 2.0 said: “As this was the first product-led campaign from D’décor, we had to introduce the new range in a way which is compelling and also stays true to the brand’s core value. With ‘Touch of Love’, we wanted to set up a fresh and relevant context for today’s generation. We did it by turning the clichés around and subtly breaking the societal stereotypes. I am happy by the way  the campaign has turned out and hope to continue this association with D’décor in future as well.”

     

    Added Ajay Arora, D’Decor Managing Director: “As a brand that deals in luxury fabrics, we wanted our TVC to capture that essence of D’Decor. Dharma 2.0 has created a lot of buzz in the market, for its excellent work. They understand our objective behind the campaign and have put their best foot forward in delivering excellent results.”