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Tag: DDB North America

  • The evolved logo was created internally by the DDB North America design team

    DDB introduces new visual identity

    By A Correspondent

     

    Ad agency network DDB has introduced a new visual identity that captures the essence of who it as an agency including an outward symbol of its thinking, work and its people.

     

    Highlighting the creativity and interconnectivity of the worldwide DDB team, the evolved logo was created internally by the DDB North America design team.

     

    Speaking on the new visual identity, Wendy Clark, CEO, DDB Worldwide said: “Great brands have a foot in their past and a foot in the future. This visual identity perfectly captures our heritage and legacy, the contemporary thinking and work we’re known for now, and positions us for the future we intend to claim.”

     

     

  • Meanwhile Chuck Brymer has transitioned to role of Chairman

    Wendy Clark takes charge of DDB as Prez & CEO

    By A Correspondent

     

    Wendy Clark

    Omnicom Group President and CEO John Wren announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately.

     

    “After 12 terrific years as the head of DDB, I am excited to hand the baton to Wendy,” said Brymer, adding: “She is passionate about our business and clients, and has proven to be an inspiring leader for our company. I look forward to helping Wendy continue to foster an environment where our people can do their best work.”

     

    Under Clark’s leadership as CEO of DDB North America, the agency, notes a communique, has grown by enhancing existing relationships such as State Farm, Mars, and Johnson & Johnson, as well as a strong new business track record. Most notably, Clark was instrumental in winning the consolidated US creative account for McDonald’s in 2016 that led to the formation of a dedicated agency unit, We Are Unlimited.  In addition to leading her approximately 2,000-plus team across 17 offices, Clark launched “DDB Flex” – an operating model that creates bespoke, cross-agency, integrated teams based on clients’ businesses.

     

    Commenting on her new position, Clark said, “I’ve loved every minute of the last two years with our DDB North America team and clients creating the resurgence of this majestic, important agency. To now have the opportunity to follow Chuck’s legacy of leadership and work with our global teams and clients is both humbling and exciting.”

     

    In his new role of Chairman, Brymer will continue to serve the company while taking on added responsibilities within Omnicom. Said Wren, President and CEO of Omnicom, added: “During his tenure as CEO of DDB, Chuck has successfully grown DDB as not only one of the most creative agencies in the advertising industry but also a leading network for CRM, retail activation, branding, and digital services around the globe. At Omnicom, we recognize the importance of succession planning, and Chuck and I knew that Wendy would be the right person to take the helm of DDB. Her experience leading DDB North America coupled with her expertise as a leading marketer makes this a seamless leadership transition that will build upon DDB’s capabilities and reputation as a leader in the business.”

     

    Clark joined the agency in 2016, from Coca-Cola North America, where she was President, Sparkling Brands and Strategic Marketing. Previously, she served as Senior Vice President, Global Sparkling Brand Center, where she was responsible for the global leadership of all Coca-Cola’s Sparkling brands. Before joining Coca-Cola in 2008, she was Senior Vice President, Advertising for AT&T.

     

     

  • Featuring guest editor Jeremy Craigen, Global CCO of Innocean Worldwide and guest essayists Wendy Clark, CEO of DDB North America and Nils Leonard, Chairman & CCO of Grey London

    The Gunn Report honours best advertising works of 2015

    By A Correspondent

     

    The Gunn Report, the global index of creative excellence in advertising, has published its 2015 Book and Showreel of the Year, a round-up and showcase of the world’s best advertising performance in the year January to December 2015 based on the results of 45 global, regional and national creative award contests.

     

    The Gunn Report 2015 Book and Showreelhave been guest edited by Jeremy Craigen, global chief creative officer of Innocean Worldwide, who has penned the Introduction as well as chapter commentaries and analysis of the featured award-winning work.

     

    Also included are ‘Messages to the Industry’ by guest essayists Wendy Clark, the newly appointed chief executive officer of DDB North America and Nils Leonard, chairman & chief creative officer of Grey London. Advocates of creativity and very much at the forefront of our industry, they both address, in their own way, the challenging and rapidly changing landscape of the marketplace, the savvy consumer, and what to do to adapt.

     

    Wendy Clark, who worked client side at Coca-Cola North America for many years, has written a piece titled ‘Together We Are More Than Enough’, which conveys the necessity of applying changes in the workplace to cultivate a culture of togetherness, collaboration and trust.

     

    Nils Leonard, who has overseen seven of the most profitable and awarded years in Grey London’s 52-year history, has composed ‘The Best Ads Don’t Look Like Ads Anymore’, which takes a close look at how advertising is changing as brands move away from just selling their products to now influencing popular culture by being useful, relevant, and mattering to society.

     

    In addition to the guest introduction, commentaries and essays, The Gunn Report Book includes:

    * League Tables of the most awarded ads in Film, Print/Out of Home, Digital and All Gunns Blazing (the Integrated/Innovative et al work)

     

    * League Tables of the world’s most awarded Agencies, Networks, Advertisers, Production Companies, Directors and Countries.

     

    * More than 160 award-winning ads showcased with their synopses and credits.

     

    * The Gunn Report for Media 2015, a global evaluation of media creativity, innovation and effectiveness.

     

    * Cases for Creativity 2015: Good Doing by James Hurman, founder of Previously Unavailable

     

    * Consolidated Tables based on seventeen years of overall performance 1999-2015

     

    * Showreel of the Year, a DVD presenting the top 100+ most awarded commercials and campaigns of 2015

     

    “This edition of The Gunn Report Annual showcases the very best creative campaigns of 2015 as selected by the hundreds of industry professionals from around the world, and brings valuable insight and clarity by consolidating the data of the most important global, regional and national awards,” says Donald Gunn, a champion of creativity and founder of The Gunn Report.

     

    “The book serves as a unique reference as well as an essential inspirational and educational tool for those who are passionate or want to learn more about the power of creativity,” added Donald Gunn.