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Tag: DDB MudraMax Media

  • DDB MudraMax – Media will also proactively identify & assess new media opportunities for the brand

    DDB MudraMax wins the media duties of itel Mobile

    By A Correspondent

     

    Following a multi-agency pitch, DDB MudraMax has bagged the media duties of Hong Kong-based itel Mobile. Established in 2007, this hi-tech innovative brand comes from the house of Transsion Holdings Conglomerate, which is a major player in mobile handsets worldwide.

     

    Having established its presence in 40 countries across the globe, itel Mobile has recently entered the lucrative Indian market with the intent to deliver value-driven offerings for the Indian consumer. Keeping in line with the highly competitive Indian market requirement, DDB MudraMax – Media would partner with itel Mobile to address the brand’s requirement of holistic media strategy, reflective of key metrics, in order to fulfil the brand’s aspirations in the country. Additionally, DDB MudraMax – Media will proactively identify & assess new media opportunities for the brand.

     

    Quoting on the association, Sudhir Kumar, CEO, itel Mobile India, said, “We launched itel in India as a mobility-based connectivity solutions provider that could help eliminate the technological disparity existing between the urban and the rural geographies. The response that our products have received from the Indian consumer so far has been highly encouraging. We are looking to build on our impressive initial showing and firmly establish itel as a brand that provides highly relevant, value-plus offerings to aspiring Indian mobile phone owners.”

     

    “itel has marked its grand India entry by selling over 14 lacs handsets in just a couple of months. We believe with this association, we will be able to further penetrate and scale brand’s presence and image across India,” he added.

     

    Gaurav Tikoo, Chief Marketing Officer, itel India added, “Given how vital India is to our long-term global strategy, we wanted to leverage traditional and new-age media channels to increase the awareness of our value-driven offerings within the country’s consumer base. Partnering with a proven indigenous player such as DDB MudraMax will allow us to further our brand proposition as the leading provider of high quality feature and smart phones. We are looking forward to the association, and are confident that it will help us drive adoption for our best-in-class mobility-based communication solutions.”

     

    Commenting on the new win, Tarun Nigam, EVP, DDB MudraMax-Media, said “It is a proud moment for us to handle such a big mobile brand. The mobile space is an extremely competitive space and we look forward to offer integrated and innovative media solutions for the brand, and grow with the client as they grow their business.”

     

  • N Sathyamurthy, currently ED, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now take additional charge of DDB MudraMax OOH. Aneil Deepak, currently ED of the group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. And Sameer Mehta, Head, Business & Operations, TracyLocke, will hold additional charge and report directly to Group CEO & MD Madhukar Kamath

    MudraMax gets new leadership structure as Mandeep Malhotra quits

    Sathyamurthy Namakkal
    Aneil Deepak

    By A Correspondent

     

     

    DDB Mudra Group has announced the realignment of its media, OOH, experiential and retail businesses that are offered under the DDB MudraMax brand. It is rumoured that Mandeep Malhotra, President, DDB MudraMax has announced his decision to move on and will quit today or sometime this week.

     

     

    Sameer Mehta

    Sathyamurthy Namakkal, currently Executive Director, DDB Mudra Group and President, DDB MudraMax Media (including Digital), will now additionally take charge of the DDB MudraMax OOH business. Aneil Deepak (popularly known as Andee), currently Executive Director, DDB Mudra Group and Head of Ideas, DDB MudraMax, will now take charge of the DDB MudraMax Experiential business as well. Sameer Mehta, Head, Business & Operations, TracyLocke, will take independent charge of the business and will now report directly to Madhukar Kamath, Group CEO&MD, DDB Mudra Group.

     

    Madhukar Kamath
    Mandeep Malhotra

    Commenting on the restructuring, Madhukar Kamath, Group CEO & MD, DDB Mudra Group said, “Partnering our clients in solving their business challenges and rewarding top performers in the group have always been top priority for us. Realigning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talent in the group grow into positions of responsibility aligned to our constant endeavour of building an agile organisation.”

     

    There was no confirmation forthcoming on Mr Malhotra. Update: MxMIndia learns that a ‘town hall’ conducted at the Mudra Max office, Mr Kamath did announce of Mandeep Malhotra’s decision to move on.

     

  • Kavita will be spearheading DDB MudraMax's Ahmedabad operations

    Kavita Sadana appointed Group Account Director at DDB MudraMax

    By A Correspondent

     

    Kavita Sadana

    Kavita Sadana has joined DDB MudraMax as the Group Account Director.

     

    Kavita will be spearheading DDB MudraMax’s Ahmedabad operations and businesses including experiential, media, outdoor and retail.

     

    Kavita joins DDB MudraMax with a rich experience of over two decades in the marketing communications fraternity. She comes with a multi-dimensional background of working across platforms and sectors with organizations from media publishing, entertainment and advertising functions. Her career scale has boomed from starting at Asian Age where she worked in the marketing team to heading the team at Freihert Mydia, Ahmedabad in her last stint. Her experience includes working at strong and innovative organizations like Radio City, Amagi Media Labs and Fun Multiplex Pvt. Ltd to name a few.

     

    Mandeep Malhotra
    Sathyamurthy Namakkal

    Mandeep Malhotra, President and Head, DDB MudraMax said, “It’s great to have Kavita on board. Other than her experience, she brings a lot of joy and pride in working with great perseverance and professionalism. We are looking forward to her contribution in making Ahmedabad office a rocking and self-sustaining one.”

     

    Sathyamurthy Namakkal, President, DDB MudraMax-Media said “She is an excellent addition to the team and fortifies our team in the Gujarat market.”

     

  • The agency will be responsible for all media activities viz. planning, buying and implementation

    DDB MudraMax Media wins media mandate of Athena Life Sciences

    By A Correspondent

     

    Athena Life Sciences, a startup in the space of cosmoceutical and therapeutic beauty treatment, has appointed DDB MudraMax Media as its media agency. The agency will be responsible for all media activities viz. planning, buying and implementation.

     

    Athena Life Sciences is a relatively new organization and hence its association with DDB MudraMax Media becomes crucial since the agency has become the brand’s first ever media agency. For their maiden campaign, the company will focus on building awareness for D’Free, an overnight anti dandruff lotion.

     

    On appointing DDB MudraMax Media, Prabhu Karthikeyan, CEO & MD, Athena Life Sciences quoted, “Startup dynamics are so different from established businesses – budget constraints, faster changes, narrow focus, and so much more. DDB MudraMax Media gave us the comfort of a large planning and buying house, strong FMCG/consumer mindset, and yet brought in the kind of attention, collaborative thinking that a startup deserves.”

     

    Navin Kathuria, Associate Vice President, DDB MudraMax Media said, “It is an interesting assignment to deploy our consumer planning and holistic implementation skills, with ideas at the centre of the consumer engagement. We are very delighted to partner with Athena Life Sciences in their journey towards building a cutting edge Consumer Products Business.”

     

  • TATA Goldplus is a jewellery retail chain launched by Titan Industries Ltd to meet the specific preferences in semi-urban and rural India

    DDB MudraMax Media bags Tata Goldplus Jewellery

    By A Correspondent

     

    DDB MudraMax  has won the media duties of  Goldplus, a Tata product, after a multi-agency pitch including Madison Communications, Maxus and incumbent agency  Disha Advertising.

     

    TATA Goldplus is a jewellery retail chain launched by Titan Industries Ltd to meet the specific preferences in semi-urban and rural India.  With 33 retail stores spread across four states, Goldplus is well-known for its pure gold jewellery and transparent business practices.

     

    Deepika Sabharwal Tewari, General Manager – Marketing, Jewelery division, Titan Company Limited said: We found the DDB MudraMax team to be very passionate and the strategic direction, ideas they shared were liked by us. We expect some superlative work on our brand.¿

     

    On winning the account, Sathyamurthy Namakkal, President, DDB MudraMax Media, said: “It is a prestigious win for us. We look forward to partnering with the Goldplus team and to grow with them as their business scales newer heights.”