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Tag: DDB Mudra South

  • To lead operations and strategic thinking for clients

    Menaka Menon to take charge of DDB Mudra South

    Menaka Menon
    Menaka Menon

    DDB Mudra Group has elevated Menaka Menon, current National Strategy Head, to take on the role of leading the south office. She will lead operations and strategic thinking for clients based out of the Bengaluru office. Ranji Cherian, who ran the south office for over 16 years, will now lead Client Excellence at the group.

    Said Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “We believe that everything we do is built on strong strategic pillars; be it our work or how we do our work. In her new role, Menaka will use her strategic background to add more value to our client’s business, while building a strong culture of creativity in the office. Over the last few years, some of our best work has come from our South office and I’m really excited to work with Menaka to push us to newer heights.”

  • Includes two films in Tamil and Marathi

    DDB Mudra South campaigns for Sonata watches

    By Our Staff

     

    Sonata, the watch brand has release a hyper-local and multi-channel campaign for the festive season.

     

    Said Subish Sudhakaran, Marketing Head, Sonata: “Sonata’s festive campaign celebrates hope and optimism underpinning the festive season. Conversations with our consumers revealed that while they had been through a tumultuous time last year, their adaptability and resilience shone through as they found ways to overcome challenges and support their families and communities. Front line fighters, small business owners, employees, all have overcome trying challenges and paved the way to a new dawn. The new festive campaign celebrates this hope and optimism with a hyper local treatment that captures these beautiful and stories in a manner that is more relatable and culturally relevant.”

     

    Added Vishnu Srivastav, Regional Creative Head – Advertising and Digital, DDB Mudra South: “The country is coming out of a lockdown – and finally we believe our time is in our hands. Our audiences want to feel joy, celebrate, and be themselves again – and this is precisely the time we are heading into a festive season. We have created two hyperlocal films for Sonata and the one for Tamil Nadu being the first of its series that celebrates cultural diversity and regional pride. In the film for Maharashtra, time itself takes a bow before the resilience of the land. The effort was to make a film that will not work anywhere else in the country. So, we made it rich in culture and regional nuance. From filmmakers to casting to the inimitable voice of Gautam Vasudev Menon – for Tamil and Makrand Deshpande – for Maharashtra, we wanted to connect strongly to the ethos and pride.”

     

  • DDB Mudra will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand

    DDB Mudra South bags Gem Paints mandate

    By A Correspondent

     

    Gem Paints, one of Southern India’s leading manufacturer of paints and coatings, has awarded its creative duties to DDB Mudra. DDB Mudra will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand.

     

    Nitin Gandotra

    Said Nitin Gandotra, Director, Gem Paints: “The benefits of a communication expert for the growth and development of a business is often downplayed. And if one can get into a happy marriage with a name like DDB Mudra, it is priceless. It is going to be a step – up in creating awareness about the existence of an outstanding brand and achieve significant reach in the markets of South India. A fresh & improvised perspective in the objectives, driving strategy, with target to reach the most effective markets & a whole new creative campaign for the company. DDB Mudra undoubtedly has a lot of successful campaigns to their credit. They were chosen and finalised for their vast and thorough knowledge of consumer behaviour in India, extensive reach, and an overall holistic approach.”

     

    Ranji Cherian

    Commenting on the win, Ranji Cherian, President & Managing Partner, DDB Mudra South added: “This oft-repeated divide between B2B and B2C marketing is misleading. The way in which people interact with either B2B or B2C brands is incredibly similar. People rely heavily on emotions rather than information alone to make brand decisions. It’s a pleasure to partner with a visionary leader at Gem Paints who appreciated our deep understanding of social and cultural contexts that moves people at scale.”

     

     

  • The campaign typifies the ‘locked door’ metaphor to build the campaign narrative – ‘A lock screen isn't dull anymore’

    Glance partners with DDB Mudra to launch TVC

    By A Correspondent

     

    Glance, a subsidiary of InMobi Group, has unveiled a campaign titled ‘Lock It To Rock It’ that’s crafted by the DDB Mudra and launched to communicate the possibilities of a locked screen. The campaign typifies the ‘locked door’ metaphor to build the campaign narrative – ‘A lock screen isn’t dull anymore’.

     

    Said Vishnu Srivatsav, Regional Creative Head – Advertising & Digital, DDB Mudra South, who led the campaign: “Glance as a product is so unique and so unlike anything that’s out there. It’s a combination of content, technology, innovation and beautiful design. To communicate such a differentiated specific proposition is quite challenging, because this amounts to a fundamental behaviour change. But we hit on this great metaphor of locked doors that helped us communicate the lock screen coming alive in a disruptive visual manner.”

     

    Added Bikash Chowdhury, Chief Marketing Officer of Glance: “Being locked out is typically associated with being deprived of something valuable. Glance by design, works on the lock screen and transforms it into a source of entertainment and information. By showcasing Glance in the most unexpected of moments and places, and delivering delight to users, the campaign brings to life the idea that with Glance, locked isn’t dull anymore.”

     

     

  • An integrated marketing account with DDB Mudra, 22feet Tribal WW and OMD Mudra Max

    DDB Mudra Group bags mandate for BharatBenz

    By A Correspondent

     

    BharatBenz, the domestic brand of Daimler India Commercial Vehicles (DICV), has selected DDB Mudra Group to be its integrated marketing and communication agency following a multi-agency pitch. The group will work on creative brand strategy, digital marketing and media buying and planning.

     

    Said Sujay Ghosh, Executive Vice President & Business Partner, DDB Mudra South: “BharatBenz is an iconic brand which is synonymous with technology and innovative products. We wanted BharatBenz’s consumers to have an emotional connect and to do that we immersed ourselves in the lives of truck drivers and fleet owners. Going beyond panel conversations and interviews, the team travelled to trucking hubs interviewing fleet owners and even sharing meals with drivers. These conversations informed our strategy and helped us visualize realistic, medium agnostic narratives. We look forward to creating path-breaking work that connects meaningfully with the audience and create more growth opportunities for the brand.”

     

    Added Rajaram Krishnamurthy, Vice President, Marketing & Sales – Daimler India Commercial Vehicles (DICV): “We wanted a strategic partner who can understand and resonate with the ethos of our brand. With DDB Mudra Group, we found a team that’s passionate, enthusiastic and ready to push the boundaries. We look forward to this great partnership taking the BharatBenz brand to the next level.”

     

     

  • The  brand launches a campaign conceptualized by the DDB Mudra Group and Experience Commerce, to encourage ‘Yaars’ to rejoice the Good, the Bad and the Truth together

    McDowell’s urges viewers to celebrate close ties with friends, in latest ad film

    By A Correspondent

     

    McDowell’s No.1 has launched a digital campaign for Friendship Day, urging everyone to thank their ‘Yaars’ for always telling the truth and clearly differentiating between friends and ‘Yaars.’

     

    Commenting on the campaign, Amarpreet Singh, Executive Vice President & Portfolio Head, Marketing, Diageo India said: “In a world full of easy validation, it is only true friendship that can provide perspective. McDowell’s No.1 stands for such bonds and through this campaign, the brand encourages everyone to celebrate their “Yaari” on Friendship Day by sharing how much they mean to each other just like Ayushman & Raghu.”

     

    Sujay Ghosh

    Speaking on the campaign, Sujay Ghosh – Executive Vice President & Business Partner, DDB Mudra South said: “McDowell’s No.1 has always been the catalyst for celebrating bonds of brotherhood. Hence, the significance of being an integral part of Friendship day. With this campaign, the brand wanted to celebrate the virtue of honesty that is characteristic of every true ‘Yaar’. In our conversations, we realised how every time our “Yaars” have held the mirror to us, their brutal honesty has helped us grow into better human beings. In better words, Hum Achhe Kyunki Yaar Sachche. With a film featuring Ayushmann Khurana and a surprise cameo of Raghu Ram, along with retail and activation encouraging “Yaars” to be honest with each other, the campaign sparks a fresh conversation on the role of ”Yaars” and “Yaari” in our lives.”

     

     

  • A multi-lingual street collaboration; a brand movement that integrates art, dance and music in a compelling music video

    Puma and DDB Mudra launch ‘Suede Gully’

    By A Correspondent

     

    Lending voice to a new generation of creators, global sportswear brand Puma has pioneered the largest movement in the country’s street culture with its latest collaboration campaign – Suede Gully. A brainchild of Puma and DDB Mudra, this collaboration portrays the street culture of India, giving a single, creative stage for self-expression to a talented breed of artists, musicians and dancers.

     

    Speaking on the campaign, Debosmita Majumder, Head of Marketing, Puma (India) said: “Today’s youth have taken to modern forms of self-expression, giving rise to a new generation of creators. They use the streets as a canvas to express themselves through various forms of art, music and dance.  For the first time in India, Puma is bringing these diverse art forms on a single platform – Suede Gully. Suede Gully is our attempt to bring to the forefront the true essence of Indian street culture.”

     

    Speaking on the work, Vishnu Srivatsav, Creative Head, DDB Mudra South said: “Puma’s Suede has always been a voice of street culture and Suede Gully looks to bring to life the incredibly unique and diverse culture and expression of our very own gullies. It’s art, its music, its culture and it’s fashion.  So many people, folks who live for their art, from different corners of the country, bringing their awesome talents to collaborate on this platform, that’s really special.”

     

     

  • Under this partnership, the agency will be responsible for the creative strategy and execution for Puma's marketing communication in India

    DDB Mudra Group wins the creative mandate for Puma

    By A Correspondent

     

    Lifestyle and sportswear brand, Puma has decided to partner with the DDB Mudra Group for the brand’s creative mandate in India.

     

    Speaking on the partnership, Abhishek Ganguly, Managing Director, Puma India said:“We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”

     

    The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.

     

    Added Ranji Cherian, President and Managing Partner, DDB Mudra South:“We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”