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Tag: DDB Mudra North

  • The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand

    DDB Mudra unveils new multimedia campaign for Pan Bahar

    By A Correspondent

     

    Pan Bahar, the pioneers and the primary manufacturers of pan masala, are known to the world as the ‘Heritage Pan Masala’. The company recently ventured in the ultra-premium segment with the launch of ‘Pan Bahar Crystal’, the world’s most expensive Pan Masala.

     

    The launch of Pan Bahar Crystal gave the company a great opportunity to reposition their flagship brand. Thus, a multi-media campaign with the new positioning ‘Pehchan Kaamyabi Ki’ (Identity of Success) was launched with none other than Saif Ali Khan as the brand ambassador.

     

    Spread across print, television and digital, the brand has come up with interesting strategies to promote the campaign and to introduce Pan Bahar Crystal to its loyalists. The recently launched ad film featuring Bollywood superstar Saif Ali Khan is being publicized on the brand’s social pages. Pan Bahar also ran an online contest in connection to the ad film which one could participate in by watching the film, visiting the brand’s website and correctly answering the three questions.

     

    Vandana Das
    Sambit Mohanty

    Vandana Das, President, DDB Mudra North, said, “The objective of the campaign was to establish Pan Bahar as a brand with a unique and aspirational identity that consumers could easily symbolize with success. The brand category to which Pan Bahar belongs to is largely driven by loyalty and hence great emphasis has been laid on using success and achievement- aspirational tone of communication.”

    Sambit Mohanty, Creative Head, DDB Mudra North quoted, “In challenging times, a person needs anchors that help him take a unique identity and make a personality statement. But for some people, their achievements are their identity – they don’t need to shout out loud that they’ve ‘arrived’. Their achievements do it for them. This is the thought that we used while crafting this campaign.”

     

    Akhil Jain, CEO, Pan Bahaar said, “Pan Bahar as a brand has continually set benchmarks in the industry by delivering excellence through innovation of process and uniformity of taste, in our product offerings. The campaign has given a great emphasis on having arrived in life, success & achievement- aspirational tonality. It’s all about making a life-style statement.”

     

     

     

  • The new campaign reinforces the message of oral care where Deepika gives a master-class in healthy oral care habits

    Deepika gives a master-class in oral care for Orbit

    By A Correspondent

     

    Wrigley’s Orbit has launched its new TV commercial, ‘Eat Drink Chew’ featuring Bollywood A-lister and brand ambassador, Deepika Padukone.

     

    The new campaign reinforces the message of oral care where Deepika gives a master-class in healthy oral care habits as she breaks up with her favourite food – Sandwich.

     

    Emphasizing on oral-care benefits of the brand, the new TVC is the latest version of Wrigley’s Oral Care message which encourages people to incorporate sugar-free gum into their everyday oral care routine as it helps to keep teeth clean and healthy by neutralizing plaque acids and enhancing remineralisation. Further, chewing sugar free gum helps clean as much as 90 per cent of food debris from the mouth and provides a good oral care solution on the go.

     

    Speaking on the new brand campaign, Deepak Iyer, Managing Director, Wrigley India Pvt. Ltd. said, “The new OrbitÒTVC featuring our brand ambassador, Deepika Padukone, has a great message and is designed to create an instant connect with our consumers. We all know that it is difficult to brush our teeth after every meal and snack,  However, it’s easy to chew OrbitÒ, sugar free gum to get rid of the food that lingers a little too long around the teeth. While it’s fun to watch the conversation between Deepika and the animated food character, the TVC reiterates Wrigley’s Oral Care message of Eat, Drink and Chew and how OrbitÒ provides you with an oral care on the go solution.”

     

    According to Sambit Mohanty, Creative Head, DDB Mudra North, “In the new Orbit TVC, the relationship between the brand ambassador, Deepika Padukone and the animated food character (Sandwich) and their conversation about “breaking up” lends a fresh approach to the brand message of oral health care and makes you smile. The tone is quirky and engaging, keeping in line with the globally successful campaign of Orbit. All of us enjoyed working on the commercial and we sincerely hope that the ‘Eat Drink Chew’ campaign strikes a chord with everyone and takes Oral Care to an even wider audience.”

     

  • Shri Lal Mahal Group is one of the largest exporters of Basmati and non-Basmati rice from India

    DDB Mudra North partners with Shri Lal Mahal Group

    By A Correspondent

     

    Post a multi-agency pitch, DDB Mudra North has been entrusted with the creative mandate of Shri Lal Mahal Group.

     

    With a legacy spanning over a century, Shri Lal Mahal Group is one of the largest exporters of Basmati and non-Basmati rice from India. In addition, the Group holds the credit of being the first Exporter to have exported 5000 MT of Basmati Rice for the first time from India to Europe, in 1978.

     

    Dev Garg, Director & Uday Nayak, Business Head, Domestic Market of Shri Lal Mahal Group said, “From its modest beginnings as a small business house, the company has grown into a large multinational conglomerate with a steadily rising annual turnover. Shri Lal Mahal is a Star Trading House and one of the biggest exporters of rice from India, exporting Basmati rice to Europe, USA, Canada, Australia, South East Asia and the Middle East. Our need of the hour is a complete revamp of the brand in order to further strengthen our presence in both national and international markets. In this interesting phase of our brand journey we needed a partner to deliver not just creative excellence but business solutions to us. In DDB Mudra, we’ve found that able partner.”

     

    Vandana Das

    Vandana Das, President, DDB Mudra North, said, “It’s a delight to be partnering Shri Lal Mahal, a client with a rich legacy. We look forward to partnering them into taking this brand on a growth path with a communication package that would be much noticed.”

     

  • In a career spanning 15 years, he has worked for leading agencies like Bates, Contract, Mudra and McCann

    Subhashish Dutta assumes senior role at DDB Mudra North

    By A Correspondent

     

    Subhashish Datta

    Subhashish Datta has joined DDB Mudra North as Senior Creative Director (Art). After completing his BFA from College of Art (Delhi), Subhashish’s advertising odyssey started out with Capital Advertising. In a career spanning 15 years, he has worked for leading agencies like Bates, Contract, Mudra and McCann before joining DDB Mudra (his second stint here). His diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising.

     

    Subhashish has been actively involved in the creation and evolution of various brands like Nokia, Wrigley’s, Philips, Volkswagen, ESPN Star Sports, Jaypee Group, LG, Electrolux, Domino’s, Honda, Maruti, Dabur, Emami, NIIT, UNICEF, Videocon, Reebok and more.

     

    Sambit Mohanty

    Commenting on joining DDB Mudra North, Subhashish said, “It feels great to be part of DDB heritage where you get to work with such a young team with full of energy and enthusiasm. And I’m looking forward doing some fantastic work too.”

     

    On the new appointment, Sambit Mohanty, Creative Head, DDB Mudra North, said, “Subhashish is a fantastic guy both in terms of talent and spirit. With him in place, our senior creative leadership is complete. His cheerful presence will undoubtedly make a positive difference to our work and workplace.”