MxMIndia

Tag: DDB Health & Lifestyle

  • Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP compansuy Syzygy UK, has started an integrated digital communications agency, Tigress Tigress

    Meera Sharath Chandra turns “Tigress Tigress”

    By A Correspondent

     

    Meera Sharath Chandra, former ECD of Momentum Worldwide UK and former MD of WPP company Syzygy UK, has started Tigress Tigress.

     

    The company will have three distinct revenue streams under it. The first will be digital-led integrated communication, which will specialise in totally joined-up communication, focusing on digital. A truly media neutral approach to communication and a distinct global edge in digital and social media, positions Tigress Tigress away from the conventional offerings.

     

    Second is the trademarked Rainbow Hashtag, which is a new and unique concept targeting corporate spends in aspects that are high on a CEO’s governance charter with a focus on four key areas : the red cross – Healthcare and Social Causes, the blue cross – Animal Welfare and Protection, the green cross – Ecology and Environment, the yellow cross – Fitness and Sport.

     

    The third is multicultural marketing, which will focus on a new and emerging target segments that marketers cannot ignore –   the ethnic minority groups (initially in the UK). This specialization recognizes the potential of a significant and ever-increasing diaspora, one that is growing not just in numbers but in purchasing power and advocacy.

     

    Commenting on her new venture, Meera Sharath Chandra, Founder CEO & CCO, said, “At Tigress Tigress the thinking is new-age. The communication goes where the consumer goes and therefore the online world is the start point and not the after-thought. The company will provide extremely differentiated experiences by creating one-of-a-kind consumer engagement models, with digital always at the heart of the innovation.”

     

    Ms Sharath Chandra has worked as the President & National Creative Director at RMG Connect (JWT) and also at DDB where she was National Creative Director across five units – Tribal DDB, Rapp Collins, DDB Health & Lifestyle, DDB’s ambient/outdoor unit and its events and promotions company. Prior to Momentum Worldwide UK she was the Managing Director at Syzygy UK.  Meera is a mentor at the School Of Communication Arts, London and also a contributor towards the WWF “Save The Tiger” initiative.

     

  • The DDB Mudra Group firm sets up shop with a big client in the bag

    With Mahindra in tow, Interbrand begins India ops on a high

    By A Correspondent

     

    This February-end will mark the completion of a year since the unveiling of a new structure and brand identity by creative hotshop DDB Mudra Group in India. As part of the slew of changes that were planned for the network in India, the management had announced that the network would comprise of eight key agencies as under: DDB Mudra, DDB MudraMax, Mudra, DDB Health & Lifestyle, RAPP, Tribal DDB India, Water and Maatra.

     

    While plenty was reported and written about the performance of the creative, out-of-home, experiential and other units within the group in the past one year, one unit that preferred to stay away from the limelight was Water, the brand consultancy specialist that was rebranded Interbrand India at the time of restructuring. But that is until now. Interbrand India seems to have finally found its footing in the country as it announced the take-off of its operations in India.

     

    Formed by the transition of Water, the brand strategy and design consultancy of DDB Mudra Group, to Interbrand, Interbrand India will offer Interbrand’s complete suite of brand consulting services including brand strategy, audit/evaluation, design, brand management and verbal identity. The operation will continue to be located in Mumbai.

     

    A communique issued to media stated the following: “Joining a client roster that includes Tata and Godrej, Interbrand India is pleased to announce that it has begun consulting for the Mahindra Group. Mahindra, one of the more progressive Indian brands, is looking to establish itself as one of the world’s most valuable brands and as part of the journey has engaged Interbrand on an extensive brand valuation project. The Interbrand offices in Mumbai & London will carry out the assignment.”

     

    “India is one of the most exciting markets in the world for brands today, said Jez Frampton, Global CEO of Interbrand. “We are extremely pleased to have Ashish Mishra and his team join the Interbrand family and to mark the occasion with the start of a relationship with Mahindra, one of India’s most prestigious brands.”

     

    Commenting on joining Interbrand, Ashish Mishra, Managing Director, Interbrand India said, “We want Indian companies to realize that brands are not mere logos or slogans but rank among the most important assets a business owns. Mr. Mishra continued, “As the world’s leading brand consulting firm, our task, quite simply, is to help the Best Indian Brands graduate to Best Global Brands.”

     

    Interbrand’s brand valuation methodology – the first of its kind to be ISO certified – analyzes the many ways a brand touches and benefits an organization, from driving bottom-line business results to delivering on customer expectations. The methodology has been leveraged to build value, inform strategic brand management, restructure and create business cases for investments for some of the best global brands.

     

  • DDB Health & Lifestyle along with NFDC has launched ‘Mitti’, an anthem for the National Population Register

    DDB, NFDC go back to roots for govt film

    By A Correspondent

     

    DDB Health & Lifestyle along with the National Film Development Corporation (NFDC), a Government of India enterprise, has launched the ‘Mitti’ anthem for The National Population Register, on behalf of the Office of the Registrar General, India.

     

    Brief: Make people aware about NPR, its importance and process through which every resident of India feels motivated to get his/her identity validated.

     

    Objective: Create awareness about the National Population Register. Establish the relevance of participating in the National Population Register amongst the residents of the country.

     

    Challenge: India is a population of over 1.2 billion hailing from 28 states and 7 union territories. Our various cultures, traditions and languages make us different from each other in more ways than one. This makes communication a challenging task. This challenge was further magnified for the National Population Register where the aim was to create a single register that amassed information about all the residents of the second most populous country in the world – India.

     

    Brand Idea: My Identity, My Pride

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=gtEUIvs3Q_8[/youtube]

    Creative thought: The need was to identify a common sentiment, a sentiment that would inspire all equally to become a part of the National Population Register. A sentiment that would bind us all like leaves, branches and fruits of a tree. We found the answer in our root – our Mitti (soil).

     

    The Mitti film is a call to individuals to embrace their identity stemming from the soil. It is a call to unite and participate with pride in the nation’s attempt to create a single register about all the residents of India – the National Population Register.

     

    The film does this by capturing people from various walks of life in various moods. The highlights of the film include Mitti reaching out to people, people’s celebration of patriotism and a cultural extravaganza that serves as an ultimate visual feast. All this weaved together by a symphony of melodies from different regions that takes the viewer to an emotional high of “Mitti se hi shaan, Mitti se hi pehchaan!”

     

    “We have been commissioned by the Ministry to spearhead this campaign, where DDB Mudra has handled the creative execution in close association with NFDC. Managing the campaign on behalf of NPR is a step forward in NFDC’s endeavor to function as a 360 degrees agency for government clients”, said Nina Lath Gupta, Managing Director and Producer, NFDC (National Film Development Corporation).

     

    Soumitra Sen

    Soumitra Sen, President, DDB Health & Lifestyle, said, “Advertising professionals often have to wait a lifetime to get an opportunity to work on a campaign that will shape behavior and impact humankind for generations to come. The DDB Mudra Group feels proud of the opportunity to work with the GOI project, the National Population Register closely with NFDC. This has resulted in the first creative communication capsule based on the theme of the umbilical cord like relationship that we all have subliminally with our soil. We are working on the next phases of the campaign to motivate all Indian residents to register.”

     

     

    Credits

    Chairman & CCO – Sonal Dabral

    President – Soumitra Sen

    Office Head – Urvashi Guha

    Account Management – Durba Gogia, Subhendu Kumar

    Account Planning – Jeffrey Jose

    Group Creative Director – Ravinder Siwach

    Creative Director – Saritha Shivshankar, Partha Majee

    Director – Lloyd Baptista, 7 Films

     

  • DDB Health & Lifestyle won the creative mandate for Wockhardt after a multi-agency pitch

    DDB Health & Lifestyle bags Wockhardt creative

    By A Correspondent

     

    DDB Health & Lifestyle won the creative mandate for Wockhardt after a multi-agency pitch.

     

    Wockhardt Limited is a global pharmaceutical and biotechnology organization. Wockhardt Hospitals, a chain of  super speciality hospitals in India is aligned with Partners Harvard Medical International, USA.

     

    Soumitra Sen

    On winning the account Soumitra Sen, President, DDB Health & Lifestyle, said, “It’s truly an honour and privilege to partner with Wockhardt and work closely with Dr Habil Korakiwala, who is an industry stalwart. It’s like a dream come true for us.”

     

    Commenting on handing of the creative mandate to DDB Health & Lifestyle, Dr Korakiwala, said, “We had conceptualized our communication to showcase the dramatic turnaround of our company’s results. We are happy with the outcome.”