By A Correspondent
Big Magic, the general entertainment channel from the Reliance Broadcast Network stable, has inked a carriage deal with free DTH player DD Direct+. This comes close on the heels of a distribution alliance with Videocon d2h.
Speaking on the occasion, Sunil Kumaran, Business Head, Big Magic said: “We are happy to add DD Direct+ to our distribution bouquet. Since DD Direct+ penetrates into the deeper pockets where even cable TV finds it difficult to reach, the alliances allows us to take this content to newer audiences, otherwise difficult to reach.”