MxMIndia

Tag: DBS Bank India

  • Partners with India's trailblazers

    DBS Bank backs badminton stars

    By Our Staff

     

    In a move that underscores DBS Bank India’s commitment to the country, the bank has announced its partnership with five badminton stars – Lakshya Sen, Satwiksairaj Rankireddy, Chirag Shetty, Treesa Jolly, and Gayatri Gopichand.

     

    Commenting on the partnership, Shoma Narayanan, Managing Director – Group Strategic Marketing & Communications at DBS Bank India, said: “DBS Bank continues to break boundaries and reimagine banking; we like to think of ourselves as a different kind of bank, rather than fitting into the conventional notions of a ‘traditional bank’. Badminton is gaining popularity across India, and this partnership provides a great opportunity for us to extend our support to five young athletes who truly have the potential to be the stars of tomorrow!”

     

    Added Ramakrishnan R, Co-Founder and Director, Baseline Ventures: “DBS Bank has always been a trusted partner, for small and large businesses as well as retail customers. We are excited to help the bank onboard some of India’s most prominent badminton stars as it increases engagement with its customers in India. We are confident that with DBS Bank India’s support, these players will elevate their careers and reach even greater heights, while serving as an inspiration for badminton enthusiasts.”

     

  • Conceptualised by Leo Burnett

    DBS Bank unveils brand film

    By Our Staff

     

    DBS Bank India unveiled its latest ‘One DBS’ brand campaign that captures the new benefits to customers from the expanded branch network across the country, with banking solutions for both individuals and businesses. Leo Burnett was the agency leading the film production and conceptualisation of the campaign.

     

    Said Mayuresh Dubhashi, Group Executive Creative Director, Leo Burnett. “DBS is a very different kind of bank that stands out in its approach to reimagining banking. Our film does a great job of illustrating the benefits from the bank’s impressive scale as ‘One DBS’. From an expanded presence in over 500 branches to being recognized as Asia’s safest bank for 14 years in a row, to being a trusted partner for small and big businesses; it’s truly a story of a bank that has a whole lot to offer, that lets you live more. A story told the DBS way.”

     

    Elaborating on the campaign, Shoma Narayanan, Managing Director – Group Strategic Marketing & Communications at DBS Bank India, added: “We are thrilled to announce the launch of our latest brand campaign that builds on the differentiator of our “phy-gital” offering. DBS occupies a unique space in the Indian market and is the largest foreign bank in India by branch presence. Our new campaign underscores how we can bring together the best of both our global expertise and wide, local network to leverage our enhanced scale and create the best customer experience. As a purpose-driven bank, DBS is now uniquely positioned to harness our deep, regional insights and digital proficiency to deliver exceptional value to not only individuals and businesses across the country, but also to the community at large.”

     

  • 'Live more, Bank less'

    DBS launches new brand campaign

    By Our Staff

     

    DBS has launched a new brand campaign. Speaking on the campaign, Shoma Narayanan, Managing Director – Group Strategic Marketing & Communications at DBS Bank India, said: “DBS continues to break boundaries and reimagine banking to provide a seamless experience to customers. We constantly innovate to meet evolving customer needs while also supporting the community we live in. Rather than fitting into the conventional notions of a ‘traditional bank’, we are a bank for the times – digital, agile and sustainable – a different kind of bank for a post-Covid world.”

     

  • The ad is conceptualised by Leo Burnett

    DBS Bank campaign features Tendulkar

    By A Correspondent

     

    DBS Bank India has unveiled its latest campaign that talks about safety and stars DBS’ brand ambassador Sachin Tendulkar. The ad is conceptualised by Leo Burnett.

     

    Speaking about the campaign, Shoma Narayanan, Executive Director – Group Strategic Marketing & Communications at DBS Bank India, said: “The narrative of our new brand film hinges on safety, trust and resilience. The well-being, both physical and financial, of our customers, colleagues and partners has been our top priority through these challenging times. The film aligns with this and assures viewers that DBS is a partner they can rely on.”

     

    Added Neel Roy Cruz, Executive Creative Director, Leo Burnett, said, “From a creative point of view, this was one of the most challenging projects we have executed. How does one conceptualise and create a film when the whole world is confined to their homes? Just like our film narrative, we partnered with talented professionals and executed the film with all safety protocols. The very project itself stands testimony to the message we are trying to convey to our customers. Another interesting aspect of the campaign is that the idea for the film script came from one of Sachin Tendulkar’s video challenge, which went viral and was trending during the nationwide lockdown.”

     

     

  • It focuses on innovative social enterprises addressing key social and environmental issues

    DBS Bank unveils new season of its mini-series ‘Sparks’

    By A Correspondent

     

    In celebration of International Women’s Day, DBS Bank India debuted a new episode of its mini-series, ‘Sparks’ featuring brand ambassador Sachin Tendulkar. The series is centered around the theme “Everyday Heroes for a Better World” and focuses on innovative social enterprises addressing key social and environmental issues.

     

    Said Shoma Narayanan, Executive Director – Group Strategic Marketing & Communications at DBS Bank India: “We are moving towards creating conversations and engaging customers through innovative storytelling and authentic content. Being purpose-driven has always been a part of DBS’ value system, and we aim to drive meaningful change through Sparks. It celebrates real-life heroes working towards creating a sustainable future, and on the occasion of International Women’s Day, we are bringing you the story of one such enterprise. Even cargo helps women work in professions that have traditionally been inaccessible to them. We are delighted to join hands with Sachin Tendulkar for this episode, and are committed to championing our shared vision of gender equality.”

     

    Added Yogesh Kumar – Founder and CEO, Even Cargo: “At Even Cargo, our endeavour is to help in the skill development of women, leading to an increase in their participation in the labor market and therefore, helping them overcome the barriers of unemployment. Women are the driving force behind our organisation’s mission, and we are delighted to celebrate their contribution this Women’s Day. DBS Bank and Sachin are equally passionate about championing inclusivity, and we thank them for supporting us in our journey.”

     

     

  • The campaign is being promoted across multiple platforms

    DBS Bank highlights Singaporean heritage, commitment to India

    By A Correspondent

     

    DBS Bank has unveiled a comprehensive 360-degree campaign in India, highlighting its Singaporean heritage and commitment to India. The campaign is being promoted across platforms such as television, out of home, digital and social media. Conceptualised by Leo Burnett, the integrated campaign kicked off with the TVC featuring brand ambassador, Sachin Tendulkar.

     

    Commenting on the campaign, Shoma Narayanan, Executive Director – Group Strategic Marketing & Communications at DBS Bank India said: “The campaign underlines our ongoing commitment to India. It is the beginning of a story that we want to share – A story about the bank’s vision to be a partner in modern India’s growth story, while celebrating our rich Singaporean heritage.”

     

    Added Neel Roy Cruz, Executive Creative Director, Leo Burnett: “DBS is the world’s best bank and we wanted to amplify these credentials in the saturated Indian market. The creative challenge was to place the spotlight on the bank’s rich Singaporean legacy and yet establish its strong affinity with customers in India.”