MxMIndia

Tag: DB Corp Ltd

  • To drive business partnerships to enhance the company's offerings

    Dainik Bhaskar appoints Preeti Arora as VP & Head, Gurugram

    By Our Staff

     

    Preeti Arora
    Preeti Arora

    Dainik Bhaskar has appointed Preeti Arora as Vice President and Head of its Gurugram (Gurgaon) branch. She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence. In this capacity, she will report to Satyajit Sengupta, Chief Corporate Sales & Marketing Officer of DB Corp Ltd.

     

    With over 20 years of extensive experience in media marketing, Arora has worked in the past with India Today Group and HT Media where she worked Vice President..

     

    Notes a communique: “Preeti Arora will play a crucial role in leading and managing operations in the Gurgaon branch of the Dainik Bhaskar Group. Her appointment reflects the company’s commitment to strengthening its presence in Gurgaon and further enhancing its position in the media industry. Her strategic leadership and vision will contribute to the growth and success of the organization in the Gurgaon region.”

     

  • Says study points higher returns to advertisers from traditional media, higher trust factor of traditional media

    Dainik Bhaskar cites HBR article on marketers returning to traditional media

    By Our Staff

     

    Questioned often on the efficacy of traditional media vis-à-vis digital and the growing clout of the streaming platforms esp amongst high-spending premium customers, the print media has been dismissed as a medium with diminishing primacy especially amongst younger readers.

     

    Given this, a recently published article in Harvard Business Review titled ‘Why Marketers Are Returning to Traditional Advertising’ comes as a shot in the arm for print major in the country.

     

    Some highlights from the article:

    :: Traditional ads are experiencing increased engagement, with the consumer-facing companies leading the shift, with B2C service companies predicting the largest increase in traditional advertising spending (+10.2%), followed by B2C product companies (+4.9%). Companies that earn 100% of their sales through the internet are leading this inflection.

     

    :: The top five most trusted advertising formats are all traditional, with customers trusting most print advertising (82%) and as a result, marketers can use traditional advertising to build brand credibility and trust with jaded buyers.

     

    Said Girish Agarwal, Promoter director, DB Corp Ltd: “The Dainik Bhaskar Group has always maintained that Print Media holds the highest trust amongst its readers as a result of higher editorial integrity. The advent of fake news has also taken a toll on the trustworthiness of some of these digital media and as a result advertisers were unable to establish a strong connect with their target audience. The HBR article validates a trend that we had begun witnessing a couple of quarters ago where even new age businesses were looking at Print Media in general and Dainik Bhaskar in particular, for their ad campaigns. Importantly, it validates what we have always believed in – keeping the readers at the centre of all our efforts.”

     

  • Other than WhatsApp LLC, the DoT, GoI and unknown administrators of the offending groups (identified by their mobile numbers) are also parties to the suit and notice has been issued to all defendants

    Delhi HC restrains WhatsApp on Dainik Bhaskar group epaper circulation

    By Our Staff

     

    The Delhi High Court has passed an ad interim exparte order directing WhatsApp LLC to block/ take down the groups that are circulating the epapers of the Dainik Bhaskar group, as per a communique received from the newspaper (happened on December 24). Other than WhatsApp LLC, the DoT, GoI and unknown administrators of the offending groups (identified by their mobile numbers) are also parties to the suit and notice has been issued to all defendants. DB Corp Ltd (Dainik Bhaskar) had earlier approached WhatsApp LLC through a legal notice with a request to block/ take down the offending groups as they were infringing the copyright and registered trademark(s) of the Dainik Bhaskar Group. WhatsApp LLC, however, in its response had declined the request seeking production of a court order.

     

    Recently, DB Corp Ltd (Dainik Bhaskar) approached the Delhi HC seeking directions to WhatsApp LLC to block/ take down certain groups operating on its instant messaging platform wherein the Group’s e-newspapers were being shared and circulated illegally and without authorisation. Users are neither permitted to download the epapers, nor are they permitted to share and circulate the same. Illegal and unauthorised sharing of E-Newspapers, across publications, has become rampant and is prejudicial to the interests of the publishers, notes the communique, adding: “Being aggrieved by such illegal and unauthorised sharing and circulation of its E-Newspapers, DB Corp Ltd (Dainik Bhaskar) considered it necessary to initiate legal action to protect its proprietary interests and, as aforesaid, has been granted an ad-interim ex-parte injunction in its favour.”