Tag: DB Corp Limited

  • Dainik Bhaskar wins Gold at WAN IFRA Asian Media Awards

    By Our Staff

     

    DB Corp Limited has bagged Gold at the WAN-IFRA Asian Media Awards 2022 for its Bhopal edition  in the Best Covid-19 related photography category.

     

    Commenting on the recognition, Avnish Jain, State Editor, Madhya Pradesh said: “At Dainik Bhaskar, our editorial philosophy is ‘Kendra Mein Pathak’, and we believe the very reason for our existence is our reader’s trust in us. During the second wave of Covid, it was our bounden duty to investigate and report an apparent disconnect in the government’s data and the reality on the ground. Given the extant circumstances, this was undoubtedly fraught with risk – especially to the health of our staff. Our reporters visited and gathered data from local crematoriums and burial grounds, and in one such incident in Madhya Pradesh, the government had reported only 4 deaths, but 112 funerals were done as per Covid protocol and our photographer captured this heart wrenching picture at one of the crematoriums.”

     

    Added Sanjeev Gupta, the photographer who took the picture (“Burning Pyres are not lying”: “It was a truly gut-wrenching sight when I visited the Bhadbhada Vishram Ghat crematorium ground at Bhopal on April 15, 2021. I still get goosebumps remembering the day. It was a surreal feeling to see more than 40 pyres burning on the cremation ground. But perhaps the most distressing feeling was looking at the fact that while some of the departed had their dear ones close by, albeit it in PPE Kits, a lot of the departed had absolutely no one as they took their final journey.”

     

  • Dainik Bhaskar appoints Pathik Shah as CEO, DB Digital

    By A Correspondent

     

    Pathik Shah

    DB Corp Limited has announced the appointment of Pathik Shah as Chief Executive Officer for DB Digital, its digital products business.

    Prior to joining Dainik Bhaskar Group, Pathik was associated with Hike Messenger for seven years. He was designated as the Vice President, Products and also led M&A functions.

    Commenting on the appointment, Pawan Agarwal, Deputy Managing Director, DB Corp Limited said: “We are pleased to welcome Pathik on-board. We are confident that his proven ability to drive strategic growth especially in digital consumer products through product innovation, and his leadership skills will contribute to the Group’s ambition of further strengthening the brand. Dainik Bhaskar Group is at an exciting stage of growth and we look forward to achieving several milestones on the journey ahead and reinforcing our position as one of India’s largest and dynamic media conglomerates.”

    Added Shah: “I am delighted to be a part of the DB Digital team of India’s largest print media company, Dainik Bhaska Group. Having a leadership position in the print medium, we’re now aiming to become the dominant player in digital news and content products built for India, targeting the enormous pool of ~500 million users who are either existing or soon-to-become users of internet directly via mobile phones, in the next couple of years. We have the opportunity of a lifetime to build a rich, mobile-first news product for this market and innovate on key aspects like engaging content formats and a seamless product experience optimized for India while continuing to deliver what we’re already known for – high quality, trusted content. It will be my sincere endeavour to contribute meaningfully towards achieving success in this ambitious mission.”

  • Dainik Bhaskar hosts financial seminar in Mumbai

    By A Correspondent

     

    DB Corp Limited (DBCL) announced the successful conclusion of its event last week that saw a representation of over 70 professionals from the financial services industry including top merchant bankers, analysts from reputed broking houses as well as leading media and advertising agencies.

     

    The event with theme “India’s growing equity culture” Joint Secretary – DIPAM, Ministry of Finance Dr Dheeraj Bhatnagar as Chief Guest who also delivered the keynote address. Bhatnagar reiterated the government’s efforts and commitment to reforms that have paved the way for stronger economic growth. Dr Bhaskar Das, Executive President, DB Corp presented the current capital market environment and how equity has been delivering breakthrough performance as an asset class triggering more allocation towards financial savings, primarily driven post demonetisation. Dr Das also discussed the key IPO markets in India, Dainik Bhaskar Group’s presence in these regions and how leading publications as Dainik Bhaskar and Divya Bhaskar are supporting the industry to expand the nascent equity culture across India’s tier 2 and 3 cities which have emerged as the country’s new growth engines.

     

    Said Girish Agarwaal, Promoter-Director, DB Corp: “These are exciting times that the country is witnessing. With key reforms paving the way for stronger economic and industrial progress, India is moving on to the next phase of productive growth. India’s macroeconomic fundamentals demonstrate that the economy is now poised to take off. As India’s largest media conglomerate, Dainik Bhakar Group through its publications in four languages, 66 print editions across 12 states; has been playing an active role in supporting the expanding equity culture in India. We are even more committed to extend our strengths to the financial services industry in particular; to expand financial and capital market literacy to reach out to retail investors across India. While significant potential across industries is being gradually unlocked, a key aspect of this future progress also includes the simultaneous growth of India’s retail investor community. Discussing the way forward based on a collaborative approach, was the primary objective of the successful event. We thank Dr. Bhatnagar for gracing the event and all our guests who made the discussions so engaging.”

     

     

  • Dainik Bhaskar launches Surat edition

    By A Correspondent

     

    DB Corp Limited (DBCL) announced the launch of Dainik Bhaskar’s new edition from Surat in Gujarat. With this launch, DB Corp Ltd now publishes seven newspapers with 63 editions across 14 states across India.

     

    Commenting on DainikBhaskar’s successful Surat foray, Girish Agarwaal, Promoter Director, DB Corp Limited: “With the launch of Dainik Bhaskar in Surat, we have consolidated our presence and stronghold in Gujarat. Surat is a vast and unique market, with a developed industrial belt which is home to some of India’s leading corporates across textile, Information Technology and diamond polishing sectors. The region is taking progressive strides in expanding its infrastructure, transport, communications facilities and also has a strong cultural heritage.”

     

    Added Satyajit Sengupta, Chief Corporate Sales & Marketing Officer, DB Corp: “Our single-minded aim has always been to offer a world class, news-led product for consumers seeking not only news but analysis with insightful perspectives, issues that create a progressive impact on daily life, global developments and a segment of engaging content offering readership delight. At Bhaskar, brand building begins from the first day of our surveys when our research team first interacts with potential customers to introduce the product, the company and solicits views and feedback on their requirements, which in turn forms the basis of new product creation. All our activities have been focused on the single objective of creating a strong product with high value proposition. We look forward to fortifying our presence further in Surat and emerge as the choicest medium for advertisers.”

     

  • DB Corp appoints Satyajit Sengupta to head corporate sales & marketing, restructures top deck in S&M

    By A Correspondent

     

    DB Corp Limited (DBCL) publishers of Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar has announced the appointment of SatyajitSengupta as Chief Corporate Sales and Marketing Officer. Sengupta will be responsible for spearheading the Corporate Sales & Marketing Vertical for DainikBhaskar, a position left vacant after Pradeep Dwivedi moved on to join the Sakal Media Group a few months back.

     

    Sengupta brings with him over 18 years of experience in print media. He was until Associate Vice President with The Times of India group in Gurgaon where he was responsible for leading the Metro Response team and generating revenue for all Times Group publications from corporate clients. Commenting on the appointment, Girish Agarwaal, Non-Executive Director, DB Corp said “We welcome Satyajit on board. The expertise, experience and knowledge that Satyajit brings to DBCL further strengthens our marketing and corporate Sales function and reinforces our position as one of India’s largest and dynamic media conglomerates. Dainik Bhaskar is at an exciting stage of growth with several milestones to be achieved. We are confident that his proven ability to drive strategic growth, explore exciting avenues, and his leadership skills will contribute to the Group’s ambition of further strengthening the Bhaskar brand as we move forward.” Added Sengupta: “I am excited to lead an immensely passionate and talented group pf prefessionals at Dainik Bhaskar. Dainik Bhaskar is extremely well positioned to expand and tap significant opportunities within the Indian media landscape. I look forward to working with the entire Bhaskar team as we embark on this exciting journey.”

     

    Meanwhile, DB Group has also restructured the sales and marketing departments. It has  promoted Dharmendra Atri to lead special initiatives and Reema Datta As Head Of Corporate Sales Branch – North.

     

    Atri, who was earlier Head of Corporate Sales Branch – North, will closely work with Sudhir Agarwal, Managing Director, DB Group. Dutta, who was earlier an integral member of Atri’s team, has been promoted as Head of Corporate Sales Branch – North.

     

  • Dainik Bhaskar is largest circulated daily, as per RNI report

    By A Correspondent

     

    DB Corp Limited (DBCL), publishers of Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, have announced that Dainik Bhaskar it is the largest circulated multi-edition daily in India. This was shared by Venkaiah Naidu, Minister for Information and Broadcasting, Government of India while releasing the Press In India Report 2015-16 prepared by Registrar of Newspapers of India (RNI).

     

    This year Dainik Bhaskar was ranked world’s fourth largest circulated daily by WAN-IFRA in its World Press Trends 2016 report, notes a communiqué, adding: “Audit Bureau of Circulation, in its latest audit report of Jan-Jun 2016, has also ranked Dainik Bhaskar as India’s largest circulated daily.”

     

    Girish Agarwal

    Following this development, Girish Agarwal, Director, Dainik Bhaskar Group said “This is truly a great moment for us. All our hard work and sincere efforts has culminated into this recognition and in being crowned the undisputed leader by RNI

     

    We are excited about the future and look forward to working even harder towards our mission of being a key partner and enabler of India’s socio-economic transformation.” Added Vinay Maheshwari, SVP-Sales and Market Development & Brand Marketing, Dainik Bhaskar said “This achievement is a resultant of our reader-centric approach which forms the core of our editorial and operational philosophy. We are very excited and understand that as a team we need to bring even more efforts to live up to this acknowledgement. This also speaks of our endeavours to constantly bring the best quality content, create the right kind of product and promotion mix for our associates, all the while ensuring total adherence to stringent quality management systems”.

     

  • Dainik Bhaskar unveils ‘Unmetro – The Action is Elsewhere’ campaign

    By A Correspondent

     

    DB Corp Limited (DBCL) announced the launch of ‘Unmetro- Action Is Elsewhere’, a new campaign aimed at marketers, advertisers and the media planner/buyer audiences. Designed as a digital / social media campaign, it will also be supported by Print, OOH and also supported by the company’s Unmetro Conclave events, which have over a period of time developed into one of the most noteworthy pan-India marketing events focused on exploring and analyzing the untapped economic potential of India’s non-metro towns and cities.

     

    ‘Unmetros’ signify the non-metro urban Indian markets (Tier 2 & 3 markets) which are fast emerging as India’s key growth centres. These markets are at the core of dynamic progress, being under served and hence presenting an opportunity of rapidly growing consumer demand, with significant purchasing power and greater media reach. This potential of Unmetros, together with the rise of digital media, the fragmentation of mass media, the growing power of young consumers, creates a very compelling proposition for the Indian retail industry. Also significant is the leveling out of purchasing power across India that brings into focus the markets beyond the metros.

     

    Kishore Biyani
    Girish Agarwaal

    Kishor Biyani, Group CEO, Future Group has flagged off the launch of the campaign, as a 60 second film, which will be amplified with the help of print ads, web banners and across the Unmetro web page. The campaign idea revolves around the fact that, generally people have been enamoured by life in the metros, while the real action is brewing in the Unmetro heartland of India, to say that the ‘Action is elsewhere’.

     

    Commenting on the launch of the digital campaign, Girish Agarwaal, Director, Dainik Bhaskar, said, “We see a whole new opportunity in Unmetros where the rising affluence levels and changing consumption patterns are opening doors for marketers to service these new regions. Consumerism is on the rise, as also the desire to experience better lifestyles and enjoy global brands. This has created numerous opportunities for both national and international brands in India. Through the Unmetro initiative, we champion the cause of Tier II and III markets, helping marketers and advertisers to serve these markets better and play a role in transforming them into stronger growth centers.”

     

  • Divya Marathi launches fifth edition from Solapur

    By A Correspondent

     

    The Dainik Bhaskar group announced the launch of the fifth edition of its Marathi newspaper, Divya Marathi, from Solapur.

     

    Solapur with an urban population of more than14.7 lac and a high per-capita income of Rs61,700 is one of the major cities of South-western Maharashtra. The first edition of Divya Marathi from Aurangabad started in May 2011 and soon other editions from Nashik, Jalgaon and Ahmednagar were launched. With 5 editions of Divya Marathi, it now covers complete central Maharashtra. Divya Marathi, Solapur is also the 65th Edition of the Group.

     

    “Through the Solapur launch of Divya Marathi, we continue to steadily enhance our footprint in Maharashtra and we now have 5 strong Marathi editions along withAurangabad, Nashik, Jalgaon and Ahmednagar, said Sudhir Agarwal, Managing Director, DB Corp Limited, commenting on the successful launch.

     

    The key proposition of Divya Marathi  Solapur launch campaign continued to be based on presenting an unbiased and fearless newspaper – “Na Ravanchi, Na Sahebanchi, Aata Chalel Tumchi Marji” (Neither influential class, nor Politicians, now public opinions will matter! ) – a theme that was central to the launches of the other 4 editions of Divya Marathi.

     

    Commenting on the success Nishit Jain, State Head; Maharashtra said: “The success is a reflection of the critical role brand building can play for a new entrant. It reflects across our processes. Our planning has been meticulous, including our strategically classifying city to understand its demographic nuances. This sharp focus on planning, management, marketing and branding has resulted in a successful launch of Solapur edition.”