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Tag: David Roth

  • WPP group’s Kantar releases the sixth editon of Most Valuable Indian Brands

    HDFC stays as #1 in BrandZ ranking

     

    The BrandZ study, which is the only brand valuation ranking to combine companies’ financial data with consumer insight and opinion, shows that trust is key to develop the stability required for long-term success; highly trusted brands in the Top 75 are worth 129% more than less trusted ones.

     

    BrandZ Top 10 Most Valuable Indian Brands 2019

    Rank 2019 Brand Category Brand Value 2019 ($M USD) Brand Value Change
    1 HDFC Bank Banks 22,705 +5%
    2 LIC Insurance 20,134 +2%
    3

    Tata Consultancy Services

    		 Technology 18,161 +21%
    4 Airtel Telecom providers 10,286 -10%
    5 State Bank of India Banks 8,408 +7%
    6 Kotak Mahindra Bank Banks 7,637 +15%
    7 Asian Paints Paints 6,988 +14%
    8 Maruti Suzuki Automobiles 5,934 -14%
    9 Jio Telecom providers 5,472 +34%
    10 ICICI Bank Banks 5,403 +11%

     

    Notable brands include ecommerce site Flipkart (No. 12), which increased its brand value 14% to $4.7 billion, while unicorn brands hotel booking site Oyo ($2.0 billion), online food ordering service Swiggy ($1.6 billion) and online restaurant marketplace Zomato ($1.0 billion) are newcomers to the ranking at No. 30, No. 39 and No. 61 respectively.

     

    The fastest riser in the 2019 ranking is telecom provider, Jio, which climbed one place to No. 9 with a 34% increase in brand value to $5.5 billion. Its disruptive business model has made internet access available to many Indians who were previously unable to afford it, thereby opening up access to digital platforms and services. Vodafone ($2.5 billion) meanwhile was the top-ranked newcomer at No. 24.

     

    Both digital and offline brands such as D-Mart (No. 25, $2.4 billion) have found success as a result of the rise of ‘middle India’; the growing number of people in the country’s second, third and fourth-tier cities and towns that are changing India’s traditional urban-rural divide.  These previously poorly-served segments increasingly have access to a variety of online services, with Swiggy and Zomato building much of their growth on this shift.

     

    Said David Roth, CEO of The Store WPP EMEA and Asia and Chairman of BrandZ: “As India flexes its muscles on the world stage, it faces increased macroeconomic headwinds which have combined with a rise in global trade tensions to create a challenging environment.  Successful Indian brands are adapting to these challenges and recognising that longevity requires them to do more than just disrupt the status quo; long-term brand building requires new strategies that major on stability.”

     

    Added Preeti Reddy, CEO South Asia, Insights Division, Kantar: “Consumer trust is a common thread among successful brands. However, it is concerning that only a few have succeeded in growing trust over the last five years. Those who done so, have done it through open and honest conversations with their customers. Brands would do well to consciously work at building consumer trust – it is the shield that gives a brand the resilience to face headwinds in uncertain times.”

     

    Said Vishikh Talwar, Chief Client Officer, Kantar Insights Division: “The rise of ‘middle India’ combined with rapid growth of the mobile internet is providing unprecedented opportunities for brands.  But, with an almost overwhelming choice of products and services to buy, consumers are increasingly discerning; the Indian psyche requires that brands cater for local needs with offerings that genuinely improve daily life. Today that’s as much about providing comfort and reliability as it is about generating new experiences.”

     

     

    Key trends highlighted in the BrandZ Indian Top 75 study include:

    :: Mobile internet access:Smartphone user numbers in India increased by 18% in 2018 (the fastest rate of growth in the world), mainly due to a combination of Jio’s own low tariffs and the renewed competition causing other telecom providers to reduce their rates.

     

    :: Buying power:Retail is the second fastest growing category, with online and offline both growing strongly. New entrant Reliance Retail (No. 55, $1.1 billion) opened  nearly 500 new stores and used Jio’s service to connect retail shops with grocery deliveries, while D-Mart ($2.4 billion) focused predominantly on offline, rising two places to No. 25.

     

    :: The Amazon effect: Amazon and Flipkart compete with many Indian brands across several sectors, with Amazon also opening its largest campus yet in India.  This has increased competition and driven brands to step up their operations to ensure they are meeting customers’ needs.

     

    :: A confident country: The success of unicorn brands such as Swiggy, Zomato and Oyo is fostering a new-found confidence in India. This is augmented with the increasingly global outlook of these new brands as they actively seek to expand their operations outside India.

     

  • Brand value of India’s most valuable brands has upped 21% according to the study by WPP and Kantar Millward Brown

    HDFC Bank stays #1 in BrandZ India study

     

    By A Correspondent

     

    India’s most valuable brands have increased their brand value by 21% to US$109.3 billion in the last year, according to the BrandZ Top 50 Most Valuable Indian Brands 2017 announced on Wednesday by WPP and Kantar Millward Brown. This compares with a 2% decline in 2016, and is well ahead of the 8% value increase of the BrandZ Top 100 Most Valuable Global Brands 2017.

     

    HDFC Bank (24%) is India’s most valuable brand for the fourth year running, almost doubling its brand value since the ranking started in 2014 from $9.4bn to $18.0bn. It has a strong purpose – to improve lives by bringing world class financial services to all sections of India – and demonstrates it through increased access to banking in rural areas, an expanded digital presence and leveraging the latest technology to simplify its offering for customers. BrandZ data shows that consumers perceive the bank as increasingly innovative.

     

    The BrandZ ranking and report highlights the success that many Indian companies have had in 2017 with managing their most important intangible asset: their brand. For many that has been driven by a rapid response to rising consumer optimism, and evolving to meet people’s needs as their financial circumstances, preferences and expectations change.

     

    Said David Roth, CEO EMEA and Asia, The Store WPP: “Indian consumers seek authenticity and value for money, and the meaning of those things is being constantly redefined. As consumers become wealthier, they look beyond price to factors like extra features, innovation and a personalised experience. As reflected in this year’s ranking the most agile Indian brands have recognised the complexity in the market, and achieved just the right balance between aspirational and affordable.”

     

    The automobile category, which also includes tyres, lubricants and motor fuels, grew 23% in value. Brands responded to the changing market with new models that combined smart pricing and functionality with style and power. Royal Enfield, Maruti Suzuki and TVS were among the Top 10 overall fastest risers. Royal Enfield (no.40, 59%) engaged with biker groups on social media, and marketed a range of accessories. Maruti Suzuki (no.7, 56%) extended the brand beyond its traditional appeal to the value segment of the market, while introducing new showrooms called NEXA to reach premium customers.

     

    According to a communique, the India Top 50 have faced successive disruptions in the last year, some global, some created by fast-growing competitors and others strategically imposed by the government – including demonetisation.

     

    The FMCG category, which includes alcohol, food and dairy, personal care and soft drinks, was significantly affected by these challenges but still managed to grow 6% in total value. Some brands achieved impressive value increases by accurately understanding and responding to Indian sensibilities. Noodle brand Maggi (no.32; 66%), the overall second-fastest riser, aligned itself with the trend for nostalgia. This helped it bounce back after a difficult couple of years; its rapid regrowth demonstrating how a strong brand can help a company weather a crisis and recover faster, although it is still some way below its peak brand value of $1.1bn in 2014. Health food brand Saffola (no.36; 24%), meanwhile, introduced oats in new localised flavours and expanded its range of oils into a new super premium sub-segment.

     

    The financial services category increased its value by 26%. The fastest rising banks were Punjab National Bank (no.39; 43%), which is highly customer-focused and more agile than some of its competitors, and Kotak Mahindra Bank (no.6; 36%), which has innovated in areas including digital banking. Both of these brands still have significant catching up to do, however, if they are to reach the top of the leader board.

     

    Other trends highlighted in this year’s BrandZ Top 50 Most Valuable Indian Brands include:

    :: There are seven newcomers to the ranking. Telecom provider Jio ranks at no.11 only months after its launch, having disrupted its category with free-data promotions. The others are newly listed retailer D-Mart (no.24), appliance brand Whirlpool (no.45), insurance brand Bajaj Allianz (no.49), Canara Bank (no.50) and entertainment brands Sun Direct (no.27) and Dish TV (no.47)

     

    :: The long-term growth curve of the Top 50 is positive, with the total brand value of the ranking up 57% since the study was first carried out in 2014, when it amounted to $69.6bn

     

    :: India experienced a resurgence in national pride, while also embracing globalization. This manifested in a desire for products and brands that best reflect Indian heritage, sensibilities and tastes, which benefited local brands and put pressure on multinationals to follow suit. Colgate (no 28; 2%) launched a toothpaste with Ayurvedic properties to meet this demand

     

    :: The top riser is insurance brand ICICI Prudential (no.35; 89%). It benefited from the ‘halo effect’ of other brands’ successful responses to rising consumer affluence, which led to an increase in sales of assets such as cars that need insurance protection

     

    Said Vishikh Talwar, Managing Director, Kantar Millward Brown, South Asia: “There are now ‘multiple Indias’. Consumers continue to love the brands they’ve loved for generations, while equally embracing the brands of the future. Brands must be completely in rhythm with the pulse of the market. Those that can accurately interpret Indian sensibilities, while ensuring smart pricing, are likely to be most successful. This is easier for local brands, but people will relate just as positively to a global brand if it uses insight to understand and meet their needs, and communicate in a way that builds trust.”

     

    According to a communique, for the first time, this year’s BrandZ Top 50 Most Valuable Indian Brands 2017 study incorporates new research from Y&R’s BAV Group into what it takes to build powerful nation brands. According to the 2017 Best Countries report, India stands out for its history, cultural influence, distinction and reputation for entrepreneurship; especially among the world’s business decision-makers. Because there is a strong relationship between how people perceive a country and how they view the brands associated with it, India’s reputation has a significant impact on the global power of its brands.

     

  • HDFC Bank stands firmly at number one for a third consecutive year with a brand value of $14.4 billion following a 15% growth over the past year

    Financial brands score in BrandZ’s Most Valuable list

    BrandZ Top 10 Most Valuable Indian Brands 2016

     

    By A Correspondent

     

    The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according to the third annual BrandZ Top 50 Most Valuable Indian Brands ranking released by WPP and Kantar Millward Brown on Wednesday (Sep 21). HDFC Bank stands firmly at number one for a third consecutive year with a brand value of $14.4 billion following a 15% growth over the past year.

     

    Brands in the financial sector made the largest contribution to the overall value, but significant growth was also seen across multiple other sectors including auto and consumer goods. The airline sector made the BrandZ IndiaTop 50 rankings for the first time with IndiGo and Jet Airways positioned at 26 and 36 respectively.

     

    Key highlights of the2016BrandZ Top 50 Most Valuable Indian Brandsstudy include:

    :: Financial brands continue to dominate. With 10 brands in the Top 50, accounting for 38% of its value ($34.28billion), the financial sector has built brand value by making a consistent effort to serve consumers better. Private banks make up three of the fastest risers: HDFC Bank (No.1, +15%), Kotak Mahindra Bank (No.7, +39%) and IndusInd Bank (no.12, +18%).

    :: Airlines enter the BrandZ India Top 50. With the entrance of IndiGo (26) and Jet Airways (36), the airlines category gains representation in the BrandZ India Top 50 Ranking for the first time. This year, an automobile brand has also made an entry in the Top 50 ranking with TVS (48).

    :: Retail sector debuts on BrandZ India Top 50. For the first time in three years, a retail brand has secured a position in the Top 50 ranking, Reliance Retail (50) signalling a strong growth in the sector.

    :: Local Indian brands gaining ground.Over 5000 years of rich cultural inspiration and tradition is gaining ground as locally-grown brands are inculcating national pride amongst consumers. An example of this is the growth of emerging brand Patanjali from an Ayurvedic products brand to a full-fledged FMCG brand.

    :: Brand Contribution Leaders ranking remain strong. Cosmetics brand Lakmé ranks first in Brand Contribution, with all the 2015 Brand Contribution leaders returning for 2016, illustrating the stability that a strong brand offers.Focusing on the core essence of a product after distilling price and other purchasing influencers, the Brand Contribution Index suggests that the consumers’ decision to use a particular brand is based on emotional affinity, distinctive and trendsetting characteristics, and high recall.

    :: Quality over quantity. Indians are choosing to trade up and selecting quality over quantity, and have benefited from price promotions as the online shopping space continues to gain prominence and fuel aspirations amongst rural Indians. Premiumisation is a growing trend affecting multiple categories including mobile phones, beauty parlours and services on public transport.

    :: Brand loyalty is weakening. Internet penetration has risen sharply as the number of people living in rural areas accessing Internet almost doubled over the past year, with almost 69% of urban internet users using the internet every day. This access educates consumers while providing them access to larger diaspora of premium brands available at affordable prices.

     

    Said David Roth, CEO EMEA & Asia, The Store WPP: “The 2016 BrandZ study shows the extent of change India has witnessed and its continuing potential. India has relaxed ownership rules across key industries and is making doing business in India easier, parliament has taken unprecedented steps to replace a complicated mix of national, state, and local taxes with as ingle Goods and Services Tax (GST).India does branding India’s way.This country is so multifaceted, it needs to be viewed through a wide-angle lens, which is what this report and its insights provides and why it’s of such value to marketers building valuable brands in India.”

     

    Added Dinesh Kapoor, Kantar Millward Brown’s Managing Director, South Asia: :“Over the past year, brands have had to work hard to hold on to their position in the Top 50. 20 brands have witnessed a drop in their ranking within the Top 50. Brands which have managed to sustain their ranking over the past two years have only been able to do so by increasing their brand value by over 35%. For these brands, it is critical that they identify fundamental insights about consumer needs and also assert their difference from the competition. Innovation helps create the perception of difference while meaningfully different brands build salience with great creative advertising and a strategic media mix. Brands that are meaningful, different, and salient inspire love. Love has a multiplier effect that helps accelerate brand value growth.”

     

  • Finance brands are highest risers in the BrandZ India Top 50 with HDFC Bank being the most valuable brand for second year

    HDFC, other finance brands dominate WPP’s BrandZ

    By A Correspondent

     

    Finance brands are highest risers in the BrandZ India Top 50 with HDFC Bank being the most valuable brand for second year. The total value of India’s strongest brands has risen by a third (33%) over the last year, according to the second annual BrandZ Top 50 Most Valuable Indian Brands ranking announced on Wednesday by WPP and Millward Brown. This is the highest rate of growth achieved by any BrandZ ranking in the 10 years since valuations began, exceeding that of the Global Top 100 as well as the rankings forChina, Latin America and Indonesia.   India’s Top 50 brands are now worth $92.2bn (up from just under $70bn in 2014). The record-setting value increase has been driven by brands’ successful response to the rising sense of empowermentamong Indian consumers, and the government’s efforts to create a more conducive business environment.

     

    Brands in the financial sector (+49% growth) made the largest contribution to the overall increase in value, but significant lifts were also seen across most other sectors, indicating the broad strength of India’s economy and Indian brands. Home and personal care brands achieved a combined increase of 32%, followed by the auto aftermarket sector (28%), automobile brands(27%) and telecom providers (21%).

     

    Private companies, state-owned enterprises (SOEs) and brands owned by multinational corporations that are publicly traded in Indiaall experienced growth, illustrating how receptive the market is to brands of all kinds. 52% of the brands in the Top 50 are privately-owned, evidence of India’s entrepreneurial energy. 30%of the brands are owned by multinationals, which have successfullyadapted to the needs of Indian consumers, becoming so embedded in their lives that they are perceived as ‘local’.

     

    The BrandZ™ Top 50 Most Valuable Indian Brands 2015

    Rank 2015

    Brand

    Category

    Brand value 2015 ($m)

    Brand value change

    Rank 2014

    1

    		 HDFC Bank Banks

    12,577

    		 33% 1

    2

    		 Airtel Telecoms

    11,039

    		 34% 2

    3

    		 State Bank of India Banks

    9,374

    		 37% 3

    4

    		 ICICI Bank Banks

    5,122

    		 45% 4

    5

    		 Asian Paints Paints

    3,867

    		 38% 6

    6

    		 Bajaj Auto Automobiles

    3,345

    		 10% 5

    7

    		 Hero Automobiles

    2,907

    		 34% 7

    8

    		 Axis Bank Banks

    2,494

    		  New New

    9

    		 Kotak Mahindra Bank Banks

    2,394

    		 39% 9

    10

    		 Maruti Suzuki Automobiles

    2,318

    		 54% 11

    11

    		 Idea Telecoms

    1,981

    		 5% 8

    12

    		 Castrol Lubricants

    1,773

    		 40% 15

    13

    		 IndusInd Bank Banks

    1,542

    		 46% 19

    14

    		 McDowell’s Alcohol

    1,516

    		 9% 13

    15

    		 Nestlé Food/dairy

    1,498

    		 22% 16

    Key highlights of the 2015 BrandZ Top 50 Most Valuable Indian Brands study include:

    • Financial brands continue to dominate.With 13 brands in the Top 50, accounting for 41% of its value ($38.1bn), the financial sector has built brand strength by making a consistent effort to serve consumers better. Biggest risers: Union Bank of India (no.46, +72%), Punjab National Bank (no.22, +61%) and IndusInd Bank (no.13, +46%).
    • Home and personal care brands grew 32%, driven byincreased disposable income and spending on premium products, and investment by marketers across traditional and new media. These 12 brandshold 15% ($13.4bn) of the ranking’s total brand value. Fastest risers: Lakme (no.44, +69%), Lifebuoy (no.31, +49%) and Colgate (no.26, +44%).
    • Purpose is power. Indian consumers expect brands to actively participate in building a better society, and those that do have a higher brand value. Lifebuoy (no.31) has a social mission to change consumers’ hygiene behaviour, while Asian Paints (no.5) aspires to rejuvenate people’s living spaces and bring joy to their lives.
    • Indian consumers trust brands.In stark contrast with other markets, trust in brands is growing steadily. Consumers in Indiaappreciate brands, and 33% say they trust them. Among the most trusted are jeweller Tanishq (no.21), part of the respected Tata conglomerate, and Colgate, which is part of Indian folklore, and has been instrumental in organising dental check-up camps to raise dental hygiene awareness.
    • All four new entrants are of Indian origin – Axis Bank, Canara Bank, MRF (tyres) and Royal Enfield. Three are privately owned, and one is an SOE.
    • Disruption is on the horizon – from e-commerce and mobile brands that are building scale and connecting with consumers at a frenetic pace. These are not yet eligible to be ranked in theTop 50because they are not publicly traded.

    David Roth, CEO of WPP’s The Store commented: “The 2015 study shows that India is a market of great opportunities where consumers are feelingempowered, and this is increasingly reflected in their brand choices. The new Modi government is committed to creating an environment in which brands can flourish. India is distinct in many ways from other fast-growing markets, however, so simply applying strategies that have proved successful elsewhere will not work in India. Any brand intending to compete in India must gain deep insights into its nuances – such as the need to modernise while respecting the past, and the desire to remain fundamentally Indian.”

     

    Added Prasun Basu, Millward Brown’s Managing Director, South Asia:“India’s top brands are strong, and getting stronger – but there is no room for complacence. The top four had to grow their value by 37% on average to hold on to the same positions as last year, and close to 10% of the brands that made the Top 50 in 2014 have dropped out. To benefit from the continuing rise in consumer confidence and optimism brands need to understand the changing consumer, respond with innovative products and breakthrough communication, and experiment and invest in new media that reflect the spirit of the country today.”

     

    Said Ranjan Kapur, Country Manager, WPP India: “Building a successful brand in India also means helping to build India itself. Consumers are trustful of brands, but trust can crumbleovernight. Brands must work hard to sustain trust by connecting with thecountry’s communal sense of responsibility. Brands need to find ways to support the national agenda, and help to develop a more modern, prosperous and equitable society.”

     

    The BrandZ Top 50 Most Valuable Indian Brands 2015 report, charts and photography, can be downloaded from www.brandz.com.

  • Service sector brands dominate WPP's BrandZ study. Airtel is #2, followed by SBI, ICCI and Bajaj Auto

    HDFC Bank is India’s Most Valuable Brand

     

    By A Correspondent

     

    The combined Brand Value of all the brands in the inaugural BrandZ Top 50 Most Valuable Indian Brands ranking is almost $70bn BrandZ. HDFC Bank is India’s most valuable brand with a value of $9.4bn. Carried out by marketing and brand consultancy Millward Brown in conjunction with WPP, the valuation is the only one in India that takes into account consumers’ opinion of brands to calculate the contribution that product brands make to business success.

     

    The BrandZâ„¢ India study shows that India’s unrestricted ‘right to play’ for businesses has nurtured great diversity amongst brands in the ranking. The Top 50 come from 13 different categories. Seventeen are multinational corporations (MNCs), 26 are private Indian brands and seven are state-owned brands. This indicates that India is an open, fertile market for building valuable brands, irrespective of age, origin, structure, category, ownership or even price range.

     

    HDFC Bank, the No 1 brand, has a network in more than 2,100 cities. It is popular with its 28 million customers for launching mobile apps designed to make banking easier, and running literacy, education and skills training programmes in rural areas. The No 2 brand, Airtel, is the fourth largest mobile operator in the world with nearly 300 million customers, while India’s largest commercial bank, State Bank of India, is at No 3 in the ranking.

     

    Services businesses (Banking, Telecoms and Insurance), which are the nerve centre of today’s Indian economy, are prominent in the ranking. Seven of the Top 10 brands, and 30% of the Top 50 brands, come from the service sector. Financial services stand out, with the 12 banks and insurers in the ranking holding the largest proportion (37%) of total Brand Value. Analysis shows these brands have built value by successfully achieving scale – both in geographical reach and the diversity of their offerings. Telecoms, Personal Care, and the Food and Dairy sectors also feature strongly in the Top 50. The data shows that these brands – along with the other FMCG brands in the ranking – excel at connecting with Indian consumers.

     

    The average Brand Contribution (a measure of the impact brand alone has on value) of the Top 5 brands is far higher than the overall average of the Top 50, illustrating the positive impact that building a strong brand has on the financial valuation of the brand. These brands create powerful connections by being meaningful to consumers, and differentiating themselves from others.

     

    Key findings highlighted in the BrandZ Top 50 Most Valuable Indian Brands include:

    :: Being meaningful and different builds value – India’s most valuable brands are highly relevant to consumers and differentiate themselves through service, new offerings and brand experiences. One such example is personal care brand Colgate (No 28) – even after 70 years in India the brand has successfully remained relevant and continues to differentiate itself from the competition.

     

    :: India has evolved into a brand powerhouse – India’s Top 50 most valuable brands have as much Brand Power (consumers’ predisposition to choose that brand over another) as the global Top 50, and are ahead of the other emerging economies.

     

    :: Private sector players and multinational corporations dominate – together these contribute around 85% of total brand value. They have succeeded by nurturing a strong relationship with Indian consumers.

     

    :: Megabrands lead the game – like other fast growing economies, India is dominated by a handful of big brands or companies that own stables of brands: the Top 5 account for 45% of the ranking’s total value. Their tremendous scale and ability to cater to a wide spectrum of the population has translated into financial gains.

     

    :: ‘Balanced brands’ is the mantra – brands that are able to build both strong connections with consumers and business scale that leads to the creation of financial value are contenders for entering or rising up the BrandZ ranking. Three out of the Top 5 Indian brands demonstrate this balance.

     

    :: Consumer technology is ‘the category waiting to happen’ – there are currently no homegrown consumer technology brands in the Top 50, but this category is on the verge of emergence. The presence of Indians working in the sector globally is high, and consumer-facing technology brands founded by young entrepreneurs have already started to gain ground.

     

    :: ‘Indianizing’ products and services is important – the many successful international brands in the ranking have taken the time to understand Indian needs and tastes and adapt to them. Noodles, food seasoning, soup and sauce brand Maggi (No.18), personal care brand Colgate (No.28) and beverage brand Horlicks (No.20) are masters at this – and are thought of as Indian brands by most consumers as a result.

     

    :: Old and new sit side by side – living with one foot in the ancient world and one in the modern makes consumers equally receptive to heritage brands (Bajaj Auto, No.5, established 1945) and new brands (Airtel, No. 2, established 1995). More than a quarter of the Top 50 brands were created after the economic liberalization in 1991 while Dabur, No.22, was established 130 years ago.

     

    Said Prasun Basu, Millward Brown’s Managing Director – South Asia: “The stronger the relationship a brand can build with consumers in its category, and the more it can leverage that to build scale, the more sustainable and profitable it becomes. All of the Top 50 brands are reputable, successful engines of growth for the future of India. Any global manufacturer that makes the effort to understand the diversity of the Indian consumer’s needs, tastes and aspirations, and which can build a proposition that is both meaningful and appropriately differentiated, will succeed in building a strong brand.”

     

    Added David Roth, CEO of The Store, WPP: “With the second highest number of social networking users in the world, and the third highest number of users of mobile devices, developing an e-commerce strategy that focuses on social and mobile platforms is essential for brands in this region.”

     

    Said CVL Srinivas, CEO GroupM – South Asia, “We are already seeing the impact of the purchasing power of the internet and mobile users in India, with the exponential growth of e-commerce companies in the space of travel, e-tailing, ticketing and many main line brands increasing their brand building budgets to digital media in multiples.”

     

    In addition to the rankings, special awards were also presented to brands among the Top 50 under the following categories.

     

    Millward Brown BrandZ India Awards 2014

    A copy of the BrandZ™ Top 50 Most Valuable Indian Brands 2014 report can be downloaded at www.brandz.com