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Tag: David Mayo

  • Like in the case of the Publicis Groupe’s acquisition of Law & Kenneth, and the L&K taking management control of Saatchi & Saatchi, Temple co-founders will manage WPP’s Bates CHI&Partners

    Bates CHI&Partners to acquire Temple Advtg. Temple co-founders to manage Bates

    By A Correspondent

     

    The WPP group’s Bates CHI&Partners has announced the acquisition of the business and assets of Bengaluru-based Temple Advertising. But like in the case of the Publicis Groupe’s acquisition of Law & Kenneth, and the L&K taking management control of Saatchi & Saatchi.

     

    Said David Mayo, CEO, Bates CHI&Partners. “In developing our strategy in India, we are building a creative network with scale. Temple is a renowned creative agency with a strong reputation and a broad vision of the world and with them around the table, we will deliver on this promise.”

     

    Temple was co-founded in 2004 by Manmohan Anchan, Vidur Vohra and Srikanth V S. Srikanth VS will become CEO and Manmohan Anchan will become CCO of Bates CHI&Partners in India and they will jointly assume the role of Managing Partner of the Group overseeing all five Bates CHI&Partners offices in Mumbai, Delhi, Bangalore, Kolkata and Dhaka.

     

    Srikanth V.S. said, “We are incredibly excited to be part of a new agency set up in a new India environment and we hope to capture this new mood to build our business.”

     

    To underline the partnership and collaboration principles of this company, the agencies in Bangalore will merge and become Bates CHI&Temple, with the rest of the network retaining the original Bates CHI&Partners branding.

     

    Said Manmohan Anchan: “At Temple, we pride ourselves on our work. If it sells, it’s working. If it builds a brand, it’s working. We don’t create work for clients or juries, we create work that works. The time is right for a new agency in India to give variety to the current order of things.”

     

    Temple has worked with clients across diverse categories such as Automotive, Education, Fashion & Retail, FMCG, Foods, Media & Entertainment, Real Estate and Technology. Its clients include Embassy Group, eTV Kannada, Future Lifestyle Fashions (including Indigo Nation, Scullers, Manchester United, Jealous21), Pearson Education, Reliance Trends, Sumeru Frozen Foods, TVS Motors, Vaswani Group and Wipro Technologies.

     

  • Tim Isaac, Chairman of bates Asia, has announced that David Mayo will take over as CEO of the agency network as he retires at the end of October

    David Mayo to take over leadership of bates Asia

    By A Correspondent

     

    Tim Isaac, Chairman of bates Asia, has announced that David Mayo will take over as CEO of the agency network as he retires at the end of October.

     

    Mr Mayo who came to Asia in 1994 from London to join bates in Hong Kong was hired by Mr Isaac to Ogilvy & Mather in 1997 to run Guinness, among other regional business. In the time since, he founded creative boutique, Red Card and after 2005 went on to hold several key senior roles at Ogilvy, including the Presidency of Ogilvy & Mather Advertising, Asia’s largest Advertising Agency and latterly of Ogilvy & Mather ASEAN.

     

    “David is one of Asia’s most experienced and creative agency leaders with a very strong track record in building brands and driving creativity,” said Mr Isaac. “He is a born entrepreneur and has put many of our clients’ brands firmly ahead of their competitors. He is the right person to build on the good work and the platform that has been established and to take bates to the next level in its long history in Asia.”

     

    Mr Mayo’s track record with clients in Asia such as Guinness, Nike, Gillette, The Economist, Motorola, Coke and Diageo will bring added impetus to Bates as the agency model changes in Asia. His brief will be to galvanize the agency leadership, develop the bates brand and establish a new network model.

     

    “When I originally came to Asia in 1994, it was to work at bates,” said Mr Mayo. “It has a very strong track record as a maverick and creative brand in Asia and it has a unique place in a region of the world where more and more clients are asking for the bespoke and the personal. We will take bates to the next level. I am returning to take this heritage and fashion a fresh new agency offer for ambitious brand owners across the region.”

     

    “David’s verve, energy and drive will be the perfect tonic for bates. David has done a brilliant job at Ogilvy across the region for more than a decade. I will miss him personally but am delighted he remains part of the broader family,” said Paul Heath, Chairman, Ogilvy & Mather Asia Pacific.

     

    Bates’ major clients in Asia include HSBC, Shanghai General Motors, Diageo, Philip Morris, Cheong Kong, Colgate, Castrol, P&G, Disney, Nokia, Singapore Government, Marico, Kraft and Yum Restaurants. They have 12 offices in Taiwan, Shanghai, Hong Kong, Vietnam, KL, Singapore, Manila, Jakarta, Mumbai, Kolkata, Bangalore and Delhi.