By A Correspondent
Rishtey Cineplex, Viacom18’s Hindi movie channel, has been awarded a Gold at the 2017 PromaxBDA Global Excellence Promotion, Marketing and Design Awards held in Los Angeles on June 8. It bagged the Gold for the Best Channel Image On-Air Branding in the category of Total Package Channel Image – On-Air Only (Art Direction and Design).
The design objective of Rishtey Cineplex was to create a branding that is active yet non-intrusive.
Created in collaboration with New Zealand-based visual artist and designer David Frearson who introduced the idea of simply using a bulb and the team then translated the simplicity and beauty of this idea throughout the branding and communication. In addition to the Gold for Rishtey Cineplex, Viacom18 has bagged six other metals including two Golds and three Silvers.