MxMIndia

Tag: David Droga

  • Indian entrants may have won the largest number of metals ever, but it's been a disappointment for few

    India #9 with 40 metals at Cannes Lions

     

    By A Correspondent

     

    On Saturday, as the curtains came down on the 64th edition of Cannes Lions, one saw mixed sentiments in the Indian contingent. Indian entries bagged 40 metals, up much from the 27 last year, but ask a few entrants and they’ll tell you we expected more.

    For instance, one expected Leo Burnett and Taproot to get more for their innovations. Taproot was even shortlisted for Titanium, but, sadly, it didn’t get any.

    McCann Worldgroup bagged 16 metals for India, including the solitary Grand Prix, and Ogilvy bagged nine metals. But what’s worrying is not the no-show in Print & Publishing, but the zero shortlists in the various digital categories: Cyber, Mobile, Creative Data and Digital Craft. That doesn’t speak too well about the work produced from India. Perhaps one can seek solace in the excuse is that not all enter at Cannes. As per policy (Mullen Lowe Lintas group, for instance) or because sending entries requires deep pockets.

    Meanwhile, David Droga, Founder & Creative Chairman of Droga5, collected the Lion of St. Mark in recognition of his outstanding contribution to the industry. Droga has won over 70 Gold Lions, as well as 16 Grands Prix and Titanium Lions in his career to date. At this year’s Festival, Droga5 picked up 3 Gold, 2 Silver and 6 Bronze Lions, along with a Grand Prix in Cyber for the boldly original work ‘Did you Mean Mailchimp?’

    And Burger King was named Creative Marketer of the Year to honour the brand for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products. Axel Schwan, Chief Marketing Officer of Burger King, and Fernando Machado, Head of Brand Marketing at Burger King, collected the award on behalf of Burger King.

    Screen Writer, Director, Campaigner & Co-Founder of Red Nose Day, Richard Curtis, collected the LionHeart Award for his continued and significant involvement in charitable initiatives, including Comic Relief, Red Nose Day, Live 8 and the Make Poverty History campaign.

     

    Other awards presented on the last evening were:

    Network of the Year went to BBDO Worldwide, Ogilvy & Mather were second and McCann Worldgroup third.

    Agency of the Year went to Clemenger BBDO Melbourne second place to AlmapBBDO, Sao Paulo and third to McCann New York.

    Independent Agency of the Year went to Droga5 New York second to Wieden+Kennedy, Portland and 4creative, London in third.

    Holding Company of the Year was given to WPP second place to Omnicom and third to Interpublic Group

    The Palme d’Or, given to the most awarded production company, went to MJZ, USA in first place, second to Smuggler, USA and third to The Mill, USA.

    Highlights from the week can be found at: http://www.youtube.com/user/canneslions and winning work is now available to view at: www.canneslionsarchive.com.

     

  • David Droga will be presented with the Lion of St Mark at the awards ceremony on Saturday, June 24

    Cannes Lions honours David Droga with the Lion of St. Mark

    By A Correspondent

     

    The Cannes Lions International Festival of Creativity has announced that David Droga, Founder & Creative Chairman of Droga5, will be honoured with the Lion of St Mark award at this year’s fest.

     

    Droga is one of the most awarded creatives at the Lions. He won his first metal at age 19 and has achieved more than 70 Gold and 15 Grand Prix / Titanium Lions in his career to date.

     

    “The Lion of St. Mark recognises an individual who has made a significant and outstanding contribution to creativity in our industry,” said Jose Papa, Managing Director of Cannes Lions. “His drive, passion and unbounded creative skill has led him to deliver continual award-winning results. He’s set the global standard.”

     

    Added Droga: “I have worked with more talented people and had more opportunities than one creative person deserves. The Lion of St Mark honour is beyond my wildest ambitions. It’s incredible to be recognised with this, when you still feel you have so much more to do and prove. But I will soak it up with pride and humility.”

     

    Droga will be presented with the Lion of St. Mark at the Festival awards ceremony on Saturday, June 24. He will also be speaking on the Cannes Lions stage a day earlier.

     

  • The Innovation Lions, introduced as a new entry category this year, will honour the technology and innovation which lead to the creative idea being possible.

    India not shining in innovations @ Cannes Lions

    By A Correspondent

     

    The land of ‘jugaad’ scored a blank at the inaugural innovative lions category at the Cannes Lions International Festival of Creativity.

    The organisers announced the Innovation Lions shortlist ahead of the 2013 Festival which kicks off in just under two weeks’ time. The Innovation Lions, introduced as a new entry category this year, will honour the technology and innovation which lead to the creative idea being possible. A total of 270 entries from 40 countries have been received in the category’s launch year. The jury, led by jury president David Droga, Founder, Creative Chairman, Droga5, have viewed all of the entries and voted to arrive at a shortlist of 25 entries which have come from a wide breadth of countries.

     

    TITLE PRODUCT/DESCRIPTION ENTRANT COMPANY  COUNTRY
    Necomimi Bio sensor technology / communication tool Dentsu Japan
    Two Screens Are Better Than One New type of phone Yota Devices Russia
    Ingress Massive multiplayer location based game Niantic Labs At Google USA
    Vision Shift System New video experience system Dentsu Japan
    Motley – Telling Stories At The Speed Of Culture Social media publishing tool Digital Arts Network Denmark
    Cinder Software technology The Barbarian Group USA
    PZU Drive Connected car ecosystem K2 Poland
    Engen Fireblanket Fireblanket calendar Draftfcb Cape Town South Africa
    Adidas Window Shopping We put shopping into window shopping TBWA\Helsinki Finland
    tshirtOS Wearable, sharable, programmable, 100% cotton status update MediaMonks The Netherlands
    Google Street View Hyperlapse Labs experiment Teehan + Lax Canada
    Virtual Makeup Mirror Kinect technology mirror ID\ Brazil
    The Feed Visual news feed R/GA London United Kingdom
    Sky Rec Hashtag that works like a record button AgênciaClick Isobar Brazil
    Guide Dots Mobile app for the blind Y&R Singapore Singapore
    Natalia Project Global assault alarm system for human rights defenders at risk powered by social media RBK Communication Sweden
    Small World Machines Vending machine with live streaming Leo Burnett Sydney Australia
    Terra VIP Terra VIP glasses invention DDB Brasil Brazil
    Thunderclap Thunderclap – social media technology DE-DE USA
    Chrome Web Lab Interactive website connected to a museum experience Google Creative Lab United Kingdom
    Radio Ambulance Ambulance location notification system Maruri Grey Ecuador
    A Boy And His Atom: The World’s Smallest Movie Stop-motion animation made with atoms Ogilvy New York USA
    Nike+ Kinect Training Fitness title for Xbox 360 AKQA United Kingdom
    Karta Mastercard Display Nowe technologie Getin Noble Bank Poland
    Tech Ball Sports technology SapientNitro United Kingdom

     

    Entrants who have been shortlisted will now present to the jury in Cannes who will then discuss which entries are worthy of taking home the first Innovation Grand Prix and Innovation Lions. For the first time in the Festival’s history, delegates will be invited into the jury room to watch the live presentations which will take place across June 15 and 16 in the Palais des Festivals, Cannes. The winners will be announced and honoured on stage at the second of the Festival’s awards ceremonies on June 18 which will be followed by the official Opening Gala.

     

    Commenting on the judging so far, David Droga said, “New category, new expectations, same excitement. I can’t wait to see it literally come to life at Cannes.”

     

    Cannes Lions is the most prestigious international advertising and communications event in the world, accepting entries into sixteen categories and awarding sought after Lions to the greatest creative work, ideas and technologies. Taking place from June 16 to 22, the festival will also feature over 100 pieces of inspiring content given by exceptional speakers as well as offering unbeatable learning and networking opportunities. More information can be found online at www.canneslions.com.

     

  • Delegates from 25 countries can look forward to three days of stimulating give-and-take as the annual advertising festival begins with a gala.

    Ad Asia set to take off

    By A Correspondent

    Close on the heels of the Formula One extravaganza comes the annual Asian advertising mela, AdAsia 2011, which begins tonight with an opening gala. The three days that follow will see sessions featuring some of the biggest names in the advertising, media and marketing fraternity take the stage and share their views with the more than 1,000 delegates from 25 countries who have registered for the event.  The theme of the congress is ‘Uncertainty: the new certainty’ but there is nothing uncertain about the buzz around AdAsia 2011, New Delhi.

    Over the 20 sessions planned for the congress, panels will share their invaluable experiences, insights and sharp analysis of ongoing events, providing new ideas, concepts and a firm handle on how the changes we are witnessing today will translate into trends in the future. They will go beyond analysis to address the question of ‘How’, and to elaborate innovative ideas and solutions to key global challenge.

    Some of the key members who will share their views include Harish Manwani, Chief Operating Officer, Unilever, and Chairman, Hindustan Unilever Ltd, Nikesh Arora, Senior Vice President and Chief Business Officer, Google, Indra Nooyi – Chairman & Chief Executive Officer, PepsiCo, Joseph Tripodi – Executive Vice President and Chief Marketing & Commercial Officer, The Coca-Cola Company, David Droga – Founder, Creative Chairman, Droga5, Kelly Clark, Worldwide CEO, Maxus and Mainardo De Nardis, CEO, OMD Worldwide among othes.

    Piyush Pandey, Executive Chairman and CD, South Asia, Ogilvy & Mather India will be part of a session on `Asian Creative? A New Brief’ which will discuss if Asia can lead the next creative renaissance, what is lacking to achieve this and how it can be tackled. There will also be a session on ‘Conversation as a route to driving certainty’. The topic will be addressed by Chuck Brymer, President & CEO, DDB Worldwide and Nikesh Arora Senior Vice President and Chief Business Officer, Google who has wide experience in various functions at Google. There will also be a session by BCG Japan on ‘Marketing to Women Consumers in Asia’ which will share insights and analyse traits of the Asian Woman Consumer and will try to ascertain whether her DNA affects her shopping habits. An interactive session with Luis DeAnda, Chief Operating Officer, TBWA\Hakuhodo, Japan will follow.

    Commenting on the Agenda and the delegate participation, Madhukar Kamath, MD & CEO, Mudra Group and Chairman of AdAsia 2011 said, “The amount of buzz and excitement this event has generated is truly incredible. I can confidently say that this is an Asian event that has caught the interest and attention of the world. Apart from Asia and the Middle East, even delegates from countries like USA, UK, Australia, Poland and Africa have registered for the event. The magnitude of the event this year is much larger than the previous years with nearly 50 speaker confirmations from across the globe. Delegates of AdAsia 2011 can look forward to intellectually thought provoking sessions of debates and discussions which will redefine how we look at the world we operate in. Speakers will include leading lights from the fields of business, marketing, advertising, media and communications.”

    This year AdAsia 2011 will also be different as it will bring to attention, provoke debate, and challenge the minds present to think of providing creative solutions to one of the critical issue on ‘The girl child’. During the AdAsia, this effort will surface in different aspects and areas of the congress. It will include a special presentation dedicated to ‘The Female Equation: Communicating with Conscience’  by  Frederika Meijer, Representative – India & Country Director- Bhutan, UNFPA.

    AdAsia began as a three-day Asian Advertising Conference in 1958 sponsored by the Japan International Advertising Association (JIAA). The principal objective of the conference was to give Asian advertising a boost in the post-war era. The conference was attended by delegates from six countries including Japan. The modest conference grew into a congress in the 1960s and was named AdAsia in 1984. AdAsia2011 is being organised under the aegis of the Asian Federation of Advertising Associations (AFAA).