MxMIndia

Tag: Datsun India

  • #VoteForChange is adigitally-led 360-degree consumer engagement campaign with a light-hearted tone and provides an interactive platform for Datsun to engage with the young risers in India

    Datsun launches new brand campaign #VoteForChange

     

     

    Celebrating three years, Datsun India has launched a new brand campaign called #VoteForChange.The campaign’s objective is to disrupt the longstanding conventional wisdom concerning the small car segment, notes a communique.

     

    Commenting on the campaign, Jerome Saigot, Vice President, Datsun India, said, “Datsun is a challenger brand and we have been competing with the established players in the industry for three years now. Our new #VoteForChange campaign was sparked by the notion of elections and choices. We believe that the secret to making a change is to focus positive energy–not on confronting the old, but building the new. Datsun aims to strike the right chord with young risers in India through this campaign.”

     

     

     

  • Rolls out special offer on International Women's Day

    Datsun salutes women through #DrivenByHer campaign

    By A Correspondent

     

    Datsun India has announced a special offer for women thinking of buying a car on International Women’s Day (March 8). As part of its efforts to reach out to people working to realise their dreams of car ownership, Datsun is offering a special benefit of Rs 8000 on the purchase of a Datsun redi-GO to show its respect and appreciation for women.

     

    Additionally, Datsun India hasrolled out a special online campaign, #DrivenByHer, to celebrate contemporary women, challenge existing mindsets towards women drivers in society, and encourage and support them. On Datsun’s social pages, one casee men sharing their stories about the women who drive them.

     

    Said Satinder Singh Bajwa,VP Sales, Network and Customer Relations, Nissan Motor India: “On International Women’s Day we are proud to celebrate the spirit of womanhood and their achievements through a special offer. Datsun is offering this special benefitfor women customers who choose to buy a redi-GO. With more women driving and buying cars in India, Datsun believes in being a facilitator to empower women with the added power of individual mobility. Datsun is a challenger brand, and we are pleased to offer this to thewomen of India in recognition of their success and influence in society.”