By Our Staff
Dasos Cabinets, an interiors brand, has launched its latest TVC featuring South Indian actor Naga Chaitanya. The campaign, conceptualised by PAD, revolves around the theme ‘It’s Your Right to Know,’ challenging the common perceptions and practices in the fixed furniture market.
Speaking on the launch of the campaign, Manoj Kashyap, Director of Dasos Cabinets said: “I am thrilled to unveil the ‘It’s Your Right to Know’ campaign for Dasos Cabinets, which reflects our unwavering commitment to providing transparency, quality and customization in the fixed furniture industry. Naga Chaitanya, with his charismatic presence and commitment to excellence, was the perfect fit to convey our message. His association with Dasos Cabinets elevates our brand, reinforcing our dedication to empowering customers with the knowledge and assurance they deserve in their furniture choices.”
Added Vivek Reddy, Co- Founder and Creative Director, PAD: “When crafting the narrative for Dasos Cabinets’ TVC, we wanted to address the common issues customers face in the fixed furniture and challenge the status quo. The ‘It’s Your Right to Know’ theme emerged as a powerful message, urging customers to not compromise on quality. We chose this theme to resonate with customers’ experiences and bring a fresh perspective to this industry, ensuring that Dasos Cabinets stands out as a brand that values its customers’ rights and needs.”