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Tag: Daryl Simm

  • Brown’s appointment is effective July 1. She will be based in London, reporting to Daryl Simm

    Philippa Brown named CEO of PHD Worldwide

    By A Correspondent

     

    Omnicom Media Group has named Philippa Brown CEO of PHD Worldwide.  Brown, who joins PHD from her role as CEO of Omnicom Media Group UK, succeeds Mike Cooper, who has named Group CEO, Omnicom Media Group APAC and EMEA.

     

    Since joining Omnicom Media Group in 2007, Brown has led OMG UK through a period of consistent growth and expansion.

     

    Said Omnicom Media Group CEO Daryl Simm on the appointment: “Philippa is a proven leader and a natural fit to lead PHD globally. As CEO of OMG UK, she has worked closely with Mike Cooper in the original positioning of PHD as a global network, and has been heavily involved in PHD’s international client successes. She has singular insight into PHD’s culture, the expectations that clients have of the agency, and the ongoing transformation required for success.”

     

    Commenting on her new role, Brown added: “Over the past decade, PHD has become one of the most respected agency networks in the industry. Its growth, thought leadership and award-winning work is a testament to Mike Cooper’s leadership, and the combined contributions of our many talented people all around the world. My job – working with all the PHD offices and our clients – is to now build on the great success that has already been achieved.”

     

    Brown’s appointment is effective July 1. She will be based in London, reporting to Simm.

     

     

  • Omni drives people-based precision marketing at scale across creative, media and CRM

    Omnicom rolls out precision marketing platform, Omni

    By A Correspondent

     

    Omnicom Group, Inc. announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalised consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas.

     

    Said Omnicom Media Group CEO Daryl Simm: “When we launched Annalect seven years ago, we dedicated ourselves to transforming the effects of data and analytics on media. With Omni, we’re extending everything we’ve learned to transform the entire marketing process.” “Omni connects our talent around a single view of the consumer and inspires them to create the best integrated ideas that drive success for our clients.”

     

    Added Omnicom Digital CEO Jonathan Nelson: “Until now, the idea of mass personalization was more of an aspiration than a reality.  Omni changes that.  This is precision marketing at scale and in action.  And the new platform can be leveraged by all Omnicom clients across multiple disciplines.”

     

    Said Tony Harradine, CEO of Omnicom Media Group Asia Pacific: “’In keeping with our vision at OMG, Omni’s launch represents another significant step towards our ambition to create best-in-class data infrastructure and capability for our agency brands. We are hugely excited by this global innovation and are already realising its incredible impact for our agency brands and clients.”

     

    The broad roll-out of Omni comes after several months of implementing the platform on select creative, media and CRM business engagements. Deployment of Omni will continue across Omnicom’s leading agencies in the coming months.