MxMIndia

Tag: Danone India

  • As part of 'The Protinex Protein Abhiyaan'

    Danone India launches campaign for flagship brand Protinex

    By Our Staff

     

    Protinex – the flagship brand of Danone India, has launched its new campaign to educate consumers about the importance and the role of protein in day-to-day life. The campaign is a part of ‘The Protinex Protein Abhiyaan’, an endeavour to sensitize Indian adults across age groups on the integral role of protein in improving physical health.

     

    On the launch of the campaign, Sriram Padmanabhan, Marketing Director, Danone India said: “Being an Indian Parent is a full-time job. You cannot afford to take even a day off. With growing age and hectic schedule, maintaining adequate protein and nutrient intake becomes more and more critical. Through this campaign, we are trying to shed light on how inadequate protein intake can, not only have an impact on our life but also on our little ones.”

     

  • Raises awareness about the impact of a protein-deficient diet

    Danone India launches campaign for Protinex

    By Our Staff

     

    Protinex, the nutrition drink and flagship brand of Danone India, has launched its new campaign. The campaign is a part of ‘The Protinex Protein Abhiyaan’, an endeavour to sensitize Indian adults across age groups on the integral role of protein in improving physical health and hence overall well-being.

     

    On the launch of the campaign, Sriram Padmanabhan, Marketing Director, Danone India said: “Being an Indian Parent is a full-time job. You cannot afford to take even a day off. With growing age and hectic schedule, maintaining adequate protein and nutrient intake becomes more and more critical. Through this campaign, we are trying to shed light on how inadequate protein intake can, not only have an impact on our life but also on our little ones.”

     

  • Conceptualizes the anthem 'Tu hai Taaqat' for #ProteinPledge

    TheSmallBigIdea campaigns for Protinex

    By Our Staff

     

    Protinex, the nutrition supplement of Danone India, in collaboration with TheSmallBigIdea, a digital agency, has announced the launch of ‘The Protinex Protein Abhiyaan’ featuring an anthem titled ‘Tu hai Taaqat’. Ideated, produced, and executed by TheSmallBigIdea, #ProteinPledge is a reminder to adults to understand the importance of adequate protein consumption.

     

    Speaking about the campaign, Manish Solanki, COO, and co-founder, TheSmallBigIdea, said: “Danone’s ‘Protinex Protein Abhiyaan’ aims to impact the everyday lives of Indians, by creating awareness about the significance of protein in our diet. At TSBI, we are happy to be a part of this essential journey, having worked on the campaign’s promotional film. The idea was to convince a fairly unaware audience about the value-addition of protein in balanced nutrition, and lead them to engage in conversations around maintaining a healthy lifestyle. The impact was achieved through a motivating combination of inspiring verse and imagery. This film has given us the opportunity to not only work with a leading health-food company like Danone, but also be associated with the company’s protein programme. We look forward to being a part of their future health initiatives.”

     

     

  • Highlights the importance of strength in daily life

    Protinex launches new TVC

    By Our Staff

     

    Protinex, the flagship brand of Danone India, has launched a new commercial on television and digital platforms. The TVC is conceptualised by DDB Mudra.

     

    Said Sriram Padmanabhan, Marketing Director, Danone India: “Protinex is committed to create awareness about Protein. Indians often neglect Protein in their diets and the core reason behind this is lack of understanding around adequate protein intake and the pivotal role it plays in helping one lead an active and healthy life. Through this TVC, our intent is to build awareness around the fact that muscle loss can lead to lack of strength, if not addressed appropriately with adequate protein intake and physical activity.

     

    Added Pallavi Chakravarti, Creative Head-West, DDB Mudra: “As someone who was 30 a long time ago, it really shook me up to know about the muscle loss and weakness that starts to creep up on us post thirty years of age. Because it is not outwardly visible, we end up telling ourselves that we don’t feel the tiredness either. Time to acknowledge the need for protein and therefore, for Protinex in our daily lives. Through this TVC we want to bring alive the dilemma grappling Indian adults as they deal with decline in health of their muscles.”

     

  • To build awareness around the importance of strength among adults

    Protinex launches #OneLegChallenge

    By Our Staff

     

    Protinex the flagship brand of Danone India, has launched an integrated digital campaign #OneLegChallenge. The campaign urges Indian adults to test their strength by taking up the One-Leg challenge. The six-week-long campaign will include multiple national and regional influencers who will be taking up this challenge by creating a positive chain of influence with influencers asking others to take up the challenge and share their scores.

     

    Said Sriram Padmanabhan, Marketing Director, Danone India: “Not many Indians are aware of the pivotal role that muscle strength plays in leading a healthy life. Through the launch of #OneLegChallenge our intent is to provide an easy way for Indian adults to test their strength vs what is expected of their age. The video encourages viewers to try the test by visiting a dedicated page that has been created to help them take the challenge and understand the results. They can also check if their daily diets provide the required amount of nutrients and take the help of a nutritionist who will design a 30-day diet plan free of cost.”

  • DDB Mudra bagged the account following a multi-agency pitch

    DDB Mudra wins creative duties for Protinex

    By A Correspondent

     

    Protinex, the leading nutritional supplement brand from Danone, has awarded its creative duties to DDB Mudra, following a multi-agency pitch.

     

    Said Himanshu Bakshi, Managing Director, Danone India: “Protein awareness is an important part of our brand commitment since the understanding about Protein is very nascent in India. Effective communication is a vehicle through which we deliver our promise of inspiring healthier eating & drinking habits. DDB Mudra will help us translate this promise to action as we embark on an exciting journey to create impactful communication around Protein.”

     

    Added Anurag Tandon, Managing Partner, DDB Mudra West: “Adult nutrition is a category with growth potential. Working with a name like Protinex is a matter of pride for us, since they not only have a long-standing reputation in the market but also a vision to further the brand in multiple ways. Our fresh perspective in how to create consumer awareness about protein deficiency resonated well with Protinex’s goal to create relevance in this segment.”

     

     

  • An integrated campaign that focusses on the key moments in life that we often miss-out on due to poor muscle health

    Protinex launches #DontMissOut ad campaign

    By A Correspondent

     

    Protinex launched its new integrated campaign – #DontMissOut with the aim to drive protein-led conversations.

     

    Said Deepali Agarwal, Director Marketing, Danone India: “In today’s fast-paced life with multiple responsibilities and sedentary lifestyle, health and nutrition often takes a back-seat. Poor muscle health driven by protein deficiency in daily diets is a growing concern in India. Atleast six out of 10 Indians suffer from poor muscle health and low protein scores. With Protinex #DontMissOut campaign, our endeavour is to create awareness of poor Muscle Health among Indian consumers and how small things like including Protinex in our daily diet can help improve the same so that we stay actively present for all key moments with our loved ones. So, #DontMissOut anymore.”

     

     

  • The agency to bring the foodco’s ‘One Planet, One Health’ credo to life in India

    Danone awards PR mandate to Avian WE

    By A Correspondent

     

    Leading global food brand Danone has appointed Avian WE as its new PR consultancy on record following a competitive pitch. As part of the new partnership, Avian WE will drive Danone’s health and nutrition agenda across India. Avian WE’s remit, notes a communique, covers both corporate and brand communications.

     

    Said Shefali Sapra, Director, Public Affairs & Corporate Communications, Danone India: “At Danone, we are committed to building a healthier world with purposeful brands. Avian WE’s expertise in public health and issues-based advocacy makes them an excellent partner to help build meaningful partnerships, educational platforms and communication that will drive adoption and real change.

     

    Added Nitin Mantri, Group CEO of Avian WE: ““Purpose is no longer an option but an imperative. Today’s consumers expect brands to demonstrate purpose led leadership and play an active role in driving societal change,”. “Danone is the epitome of a global brand committed to acting on its own vision of making the world a better place.” The account will be led from Avian WE’s office in New Delhi.

     

     

  • Himanshu will be responsible for steering the company into its next phase of growth

    Himanshu Bakshi appointed MD for Danone India

    By A Correspondent

     

    Nutricia International (Danone India) has elevated Himanshu Bakshi as Managing Director of its India operations effective April 1, 2019.

     

    Commenting on the new role, Bakshi said: “I am grateful for the expansion in my responsibilities and look forward to lead the enthusiastic and dynamic team at Danone in the next phase of transformation as we establish ourselves in India as a leading Nutrition company responding to local needs. Danone has a unique vision of bringing health through food to consumers, and I am excited to deliver this promise to consumers through our unique portfolio of Indian and global products”.

     

     

  • To establish protein relevance for better muscle health among Indians

    #ProtinexForMuscleHealth: Protinex Launches New Campaign

    By A Correspondent

     

    Protinex, from Danone India has launched its new campaign #ProtinexForMuscleHealth. The TVC has been made by Circus Elephant Agency.

     

    Commenting on the campaign launch, Himanshu Bakshi, Director- Marketing, Danone India said: “We are elated to reveal our new TVC which reiterates the importance of Protein in muscle health.   We truly believe that Muscle Health is a big health agenda that Indians need to focus on. This is where our latest campaign comes in. With a mission to bring health through food, our TVC aims to make Indians more aware about their muscle health by maintaining their daily Protein intake.”

     

     

  • Danone India is part of the global food-products multinational corporation Danone, headquartered in Paris

    Taproot Dentsu to handle creative duties for Protinex

    By A Correspondent

     

    Danone India has roped in Taproot Dentsu as its creative agency on record for the entire portfolio of its health food drink brand, Protinex.

     

    Commenting on the development, Himanshu Bakshi, Marketing Head – Danone India said: “Protinex has been built on 60 years of doctors’ recommended trust. Brand positioning and portfolio presents a huge opportunity to establish as an everyday family health brand with a clear differentiator on protein. Taproot Dentsu has been quite instrumental to bring alive this paradigm shift on the brand. The team, with its strong planning and creative minds, has already delivered multiple campaigns to help build protein relevance across cohorts through the lens of Protinex. We feel very confident to strengthen the Protinex-Taproot Dentsu partnership, especially when the brand and category is at the cusp of a new dimension of expansion, innovations and growth. We look forward to a stronger collaboration in the future.”

     

    Added Umesh Shrikhande, CEO – Taproot Dentsu: “Danone’s global mission to ‘Bring Health Through Food To As Many People As Possible’ allows us to address unmet needs for the greater good. In India, eclectic dietary patterns and cultural nuances provide a huge demand creation opportunity to food brands that offer serious nutrition. We are committed to creating persuasive conversations that build on Danone’s strong and scientific brand propositions.”

  • The Choco Smoothie is a nutritious alternative to snacks and mini-meals, perfect for the youth who is always on-the-go

    Indigo Consulting unveils latest digital campaign for Danone

    By A Correspondent

     

    With health and well-being at the core of the brand’s philosophy, Danone has rolled out a new campaign for its chocolate flavoured drink – Choco Smoothie.

     

    Speaking about the ad, Himanshu Bakshi, Marketing Head, Danone India said, “’Take a Chill-Fill’ tells a consumer that small problems are an everyday affair. So why not just stop stressing and take a ‘Chill-Fill’ with Danone smoothie?”

     

    Added Navin Kansal, National Creative Director, Indigo Consulting said, “Danone Smoothie is a healthy, filling and an anytime consumption snack. The ‘Take a Chill Fill’ ditty is a light-hearted take on how this ‘snack’ can play a role in helping us take little things that blindside us in our day-to-day lives, in our stride. And at the same time be satiating as well.”