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Tag: Danish Khan

  • To lead the content division for Sony digital businesses

    SonyLIV appoints Saugata Mukherjee as Head of Content

    By Our Staff

     

    Sony Pictures Network (SPN) India has announced appointment of Saugata Mukherjee as Head – Content, SonyLIV. In his new role, Mukherjee will lead the content division for Sony digital businesses. He will report to Danish Khan, Business Head – Sony LIV, Sony Entertainment Television (SET) and Studio Next.

     

    Said Mukherjee: “I have witnessed the platform’s growth and proud to be part of its growth story once again.  SonyLIV has always pushed the boundaries of content by telling stories that have never been told, explored, or shown before, making my role, a challenging but exciting one.”

     

  • As it gears up to embrace SPN Vision 3.0

    Sony Pictures rejigs top deck

    By Our Staff

     

    Sony Pictures Networks India (SPN) has revamped its organisational structure, making several leadership changes.

     

    Rohit Gupta has transitioned from his role as Chief Revenue Officer – Ad Sales and International Business and taken on the responsibility of being SPN’s Advisor to the Management and the Board. Rajesh Kaul, in addition to his existing role as the Chief Revenue Officer – Distribution and Business Head – Sports, will take on charge of International Sales and will work in-collaboration with the Digital team to expand SPN’s brand presence and reach across the world. Neeraj Arora, currently heading International Sales will now be reporting directly to Rajesh Kaul.

     

    Sandeep Mehrotra has been appointed Head – Ad Sales, Network Channels. Danish Khan, Business Head – Sony Entertainment Television, Digital Business and StudioNext will take additional charge of Network Channels Licensing. Tushar Shah, Business Head, English, Factual Entertainment & Sony AATH, takes on an additional role of the newly created position of Chief Marketing Officer (CMO) for SPN. Aditya Mehta, in addition to his current role of Corporate Strategy and Business Development, will spearhead the formation of Data Analytics CoE to strengthen SPN’s approach to being a data driven organisation. Nitin Nadkarni, Chief Finance Officer (CFO) will take additional charge of the Broadcast Operations and Network Engineering (BONE) department. Kingshuk Bhattacharya – Head, B.O.N.E. will now report to Nadkarni.

     

    Said N P Singh, MD & CEO, SPN: “SPN has embarked on Vision 3.0 to create a future-ready organization based on a culture powered by corporate values and a management structure backed by an operating model that accelerates growth. All leadership changes announced today are reflective of that evolutionary intent.”

     

    Added Manu Wadhwa, CHRO at SPN: “The organization remodeling is a result of our constant focus to strengthen our talent and leadership capabilities and will ensure that we stay ahead of the curve in a dynamic media and entertainment industry.”

     

  • Reality show gears up for first season

    Sony brings Shark Tank to India

    By Our Staff

     

    Sony Pictures Networks India has acquired the rights for the Indian adaptation of the globally successful business reality format – Shark Tank, which will be aired on Sony Entertainment Television.

     

    Said Danish Khan, Business Head – Sony Entertainment Television, Digital Business & StudioNEXT: “We are delighted to bring the globally renowned business reality show Shark Tank to India, and this is the perfect time to launch Shark Tank India. Last few years have seen the emergence of an exciting entrepreneurial ecosystem in India. Innovative business ideas, risk taking appetite and a funding infrastructure is getting built – Shark Tank India will further accentuate, encourage and strengthen this outlook by providing a platform for entrepreneurs or aspirants to showcase their ideas directly to the potential investors (Sharks) and make it big.

     

  • Four premium upscale drama series across genres will air on the OTT platform

    Applause signs multi-show deal with SonyLiv

    By A Correspondent

     

    Applause Entertainment, a venture of the Aditya Birla Group, has announced a content licensing deal of four premium drama series with SonyLIV, the video streaming service from Sony Pictures Networks India.

     

    Speaking on this association, Sameer Nair, CEO, Applause Entertainment said: “We are glad to partner with SonyLIV and to be able to contribute to their original content strategy. It aligns well with our philosophy of creating premium content and working with our platform partners to entertain and delight their customers. We hope this slate of 4 shows is only the start of a long & successful relationship with SonyLIV in our pursuit of creative excellence.”

     

    The four drama series that will have their home at Sony LIV are – ‘Your Honor’, ‘Avrodh’ ‘Undekhi’ and ‘Scam 1992’.

     

    Added Danish Khan, Business Head – Sony Entertainment Television, Studio Next & Digital Business: “Sony Liv plans to acquire and retain its premium subscribers through a robust line up of Original Content – content that is cerebral and relevant and brings a sense of authenticity, drama and storytelling. We are collaborating with the best story tellers in the industry. Applause Entertainment is one of the most prolific creators of premium series and we are extremely happy to partner with them. We are confident that these shows will entertain & engage the varied audience segments of SonyLiv.”

     

     

  • Effective immediately, Ashish Golwalkar will manage content for both SET and SonyLIV as Head – Content, SET & Digital Business

    Sony Pictures announces key leadership changes

    By A Correspondent

     

    The digital business of Sony Pictures Networks (SPN) will be led by Danish Khan. Well, we know that already.

     

    Ashish Golwalkar

    But on Wednesday, it was announced that Ashish Golwalkar, who has led the content portfolio for SET, has been given additional responsibility of SonyLIV. Effective immediately, he will manage content for both SET and SonyLIV as Head – Content, SET & Digital Business.

     

     

     

    Aman Srivastava

    Meanwhile, Aman Srivastava will move to SonyLIV as Head – Marketing, Digital Business and Amogh Dusad as Head – Programming and New Initiatives, Digital Business will handle Strategic Planning, Operations, Viewership Management and Analytics for SonyLIV.

     

     

    Also, Amit Raisinghani has been elevated to Head – Business Planning and Communications, SET. In this new role, reporting to Danish Khan, Raisinghani will be responsible for Marketing, On Air Promotions and the Communications portfolio along with Programming Strategy, Insights and Operations.

     

     

  • will be reporting to Danish Khan

    SPN India appoints Indranil Chakravorty as Head of StudioNEXT

    By A Correspondent

     

    Sony Pictures Networks India (SPN) has roped in Indranil Chakravorty as the Head of StudioNEXT, its independent production venture, who will be reporting to Danish Khan, Business Head at Sony Entertainment Television (SET).

     

    Said Khan: “I am excited to have Indranil spearhead StudioNEXT. I am confident that Indranil, with his excellent understanding of the entertainment ecosystem, along with his abilities to nurture creative talent and build a creative culture, will make StudioNEXT a cutting-edge content creator.”

     

     

  • KBC 9 will have new lifelines, thrilling gamification and an array of technological advancements in a concisely packaged limited episode season

    Stage set for Season 9 of KBC

    By A Correspondent

     

    Bollywood megastar Amitabh Bachchan is back with Season 9 of Kaun Banega Crorepati (KBC) which starts today (August 28) on Sony Entertainment Television (SET).

     

    KBC 9 will have new lifelines, thrilling gamification and an array of technological advancements in a concisely packaged limited episode season. The Phone-a-Friend lifeline will be revamped this season to video-a-friend. Additionally, an aptly titled new life-line Jodidaar has been introduced – wherein the participant can bring along a partner to join him/her on the coveted hot seat. The jackpot question will be for Rs 7 crore. Interestingly, the live-sized cheques will be replaced with digital currency transferred directly into the winner’s account via Axis Bank.

     

    Produced by Big Synergy, Kaun Banega Crorepati 9 has a host of sponsors in Vivo, Jio, Chings, Datsun, Raymond, Axis Bank, Akash Tutorial, Big Bazar and Quick Heal.

     

    Said NP Singh, CEO, Sony Pictures Networks India on the show: “This show has always exemplified attainment via the power of knowledge. Guided by insights, KBC is back to Indian television in its 9th season, in a new avatar that showcases some game-changing innovations.

     

    Added Danish Khan, EVP and Business Head at Sony Entertainment Television (SET): “One of the most relevant shows for India, Sony Entertainment Television is happy to present a fast-paced, thrilling, technologically upgraded season 9 of KBC with the most popular host in the television world, Mr. Amitabh Bachchan.”

     

  • The contracted has been extended for a year, putting aside all rumours

    Sony extends Kapil Sharma contract by a year

    By A Correspondent

     

    Putting to rest all rumours, Sony Entertainment Television has extended its contract for The Kapil Sharma Show for a year. The show which helped resurrect the flagship Sony Pictures Network channel has been under a cloud with ratings going south and the exit of star actor Sunil Grover.

     

    Talking on the development Danish Khan, EVP and Head at Sony Entertainment Television said: “The Kapil Sharma Show bring smiles to millions of viewer every weekend nights across the globe. Kapil is an extraordinary talent and we are delighted to have further cemented our relationship with extension of this contract. We are confident that the show and its talented cast will continue to enthrall the audiences across the globe.”

     

  • The latest season of KBC is expected to commence by the end of August or beginning September with nearly 52 episodes and duration of 1.5 hours

    Sony rolls out 360-deg campaign for KBC’s Sept launch

    By A Correspondent

     

    Kaun Banega Crorepati is back, and with the tagline – ‘Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai’. This year’s theme revolves around the power of knowledge. The campaign which has been conceptualized by Leo Burnett will have four TVCs, each of which have a different story to tell. Two of the commercials are already on air, the second TVC was aired on July 26, the third TVC will be aired by next week and the fourth TVC will be aired around August 10.

     

    This year’s campaign is said to be an extension of KBC’s previous two seasons, namely, ‘Koi Bhi Sawaal Chhota Nahi Hota’ and ‘Koi Bhi Insaan Chhota Nahin Hota’. The idea is about giving the audience a hope irrespective of their circumstances and the discrimination they faced, and that through KBC they will be able to get their due.

     

    A 360 degree campaign will be rolled out wherein nearly 40 per cent of the marketing budget would be skewed towards cinema and television; 30 per cent will be spent on Out-of-Home and Print campaigns and the remaining 30 per cent will be spent on Digital, Radio and other BTL activities.

     

    Following the television commercials, by mid-August, digital and other media campaigns will also be aired. The details of the campaigns were not known at the time of filing the report; however it is learnt that Sony wants to create a different user experience for the online users through its digital campaigns.

     

    While the execution of the digital campaign is said to be completely different from television commercials, the story and the theme of the campaign will continue to be the same across media vehicles. OOH campaign for KBC also promises to be highly innovative and engaging to the audience. WhileMedia Circleis the OOH creative agency, Leo Burnett is the creative agency and OMD is the media agency for Sony Entertainment Television.

     

    The latest season of KBC is expected to commence by the end of August or beginning September with nearly 52 episodes and duration of 1.5 hours. In addition to this, KBC 2012 is said to have witnessed a record 1.5 crore registration in the phase I of the campaign as compared to 46 lakh registrations last year. In fact, last season KBC is said to have received an average TVR of 4.8 per cent. Cadbury is the presenting sponsor of KBC 2012, powered by Idea.

     

    Danish Khan, Senior Vice President and Marketing Head, SET said: “This year’s KBC campaign celebrates the power of knowledge. Our brief to Leo Burnett was to bring this thought alive with real people in real context. The campaign’s philosophy is a common man’s philosophy and is relevant to today’sIndia. The campaign thought captures the value of the show. We aim to reach out to a larger set of audience and provide common man a unique chance to change his destiny.”

     

    Nitesh Tiwari, National Creative Resource, Leo Burnett, Mumbai said: “Having done two successful campaigns in the past – ‘Koi Bhi Sawaal Chhota Nahi Hota’ and ‘Koi Bhi Insaan Chhota Nahin Hota’, it wasn’t an easy task for me and my team to come up with something equally interesting, if not better.  The thought is delivered in its characteristic style, will pan out with four films each with a distinct story talking about the biases of gender, lineage and language, showcasing different characters and their situations in life that will engage, entertain and bring alive the core thought of this season.”

     

    Mr Anup Vishwanathan, Executive Vice President, Leo Burnett, Mumbai said: “The KBC campaign identifies with the hope that people have in them. And that’s the factor we wanted to leverage in our campaign. This also in sync with brand SET that is all about positive emotions.”