MxMIndia

Tag: Dangal TV

  • He will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network Pvt Ltd

    Enterr10 TV promotes Shrutish Maharaj as Group Chief Business Officer

    By Our Staff

    Shrutish Maharaj
    Shrutish Maharaj

    Enterr10 TV Networks elevates Shrutish Maharaj as group Chief Business Officer of its flagship GEC Dangal TV. Maharaj will also be overseeing the Group’s media planning and buying as an additional responsibility over his current role. He will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network Pvt Ltd.

    Said Singhal: “We need the A team for the A game and it’s quite heartening to have Shrutish back at the helm of affairs. Investing in the right content mix is our topmost priority right now and it really helps to have the right people walk with us towards the common goal. Shrutish is a fearless young leader who shares my passion & vision for the media and entertainment space.”

    Added Maharaj: “I am equally elated to lead Dangal 2.0. The industry saw us create and then re-create benchmarks for the entire genre last time around, but it will be equally challenging and exciting to have a go at it again with the lot of changed variables and only one constant, which is a firm belief in your own brand. Dangal Originals give us a lot of edge over competition, not only in terms of positioning and differentiation but also as a great revenue opportunity. I am most confident of orchestrating yet another success story with my team.”

     

     

  • Channel to air ad-free episodes every Monday to Friday from 10-11 PM only on Dangal TV

    Dangal TV to air ad-free episodes of ‘Chandragupt Maurya’

    By A Correspondent

     

    Hindi GEC Dangal TV is set to air ad-free episodes of its historical drama ‘Chandragupt Maurya.’  The channel will air the historical drama for a duration of one hour today Monday to Friday from 10-11pm.

     

    Said a company spokesperson: “The Covid-19 outbreak has caused tremendous disruption across the nation. Even during such unprecedented times, we believe in ensuring that our viewers are being entertained while being socially responsible. With the onus resting upon us, we at Dangal TV has brought to its viewers content that is culturally rooted with meaningful storylines. With an aim to encourage our viewers to stay strong in such times, we at Dangal TV, intend to motivate our audiences across the country to stay calm and enjoy responsibly by staying home whilst catching up on uninterrupted entertainment. As a media company, we understand the situation and hence will continue to boost the entertainment quotient.”

     

     

  • Recently launched Hindi and Bhojpuri regional channel Dangal TV assigns its advertising sales duties to Aidem Ventures

    Aidem to handle Dangal TV adsales

    By A Correspondent

     

    Media consulting, marketing and advertising sales company Aidem Ventures has been appointed as an advertising partner for Dangal TV, the regional channel reaching out to the core Hindi-speaking belt.

     

    Dangal TV is a 24-hour free-to-air entertainment channel offering a mix of movies and serials in Bhojpuri and Hindi. Dangal has established its availability across cable and leading DTH platforms including Dish TV, Videocon DTH, Airtel Digital TV and DD DTH.

     

    “Regional channels accounted for approximately 27 percent of total television viewership in 2012, which is proportionate to the advertising market share they commanded during the same period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience. From our own experience with regional channels, we have come to realise that a staggering number of advertisers are seeing the benefits of developing localized communications strategies using sponsorships, promotions and integrated branded content around regional TV. It gives us immense pleasure to be associated with the market leader in the Bhojpuri genre and look forward to driving its vision.” said Vikas Khanchandani, Director, Aidem Ventures.

     

    “We at Dangal have a thorough understanding of the Hindi-speaking belt. That, along with ourhuge investment in acquiring Bhojpuri and Hindi content serves as a strong endorsement of our vision to create a new standard in the Bhojpuri entertainment space. We look forward to a continued association with Team Aidem to help us achieve better yield for the channel over the long term” said Manish Singhal, Chairman & Managing Director, Dangal TV.

     

    About Dangal TV

     

    Dangal TV is a 24-hours free-to-air entertainment channel that delivers content suited to the entertainment needs of the Hindi Speaking belt in India. Committed to offer a comprehensive viewing experience and cater to diverse demands of its viewers, Dangal TV offers a strong mix of movies & serials in Bhojpuri as well as in Hindi.

     

    About Aidem Ventures

     

    Aidem is India’s leading independent Advertising Sales Company and also offers consulting and marketing services. Aidem has a team of over 100+ trained professionals located across all major media markets in India. Aidem enjoys deep and valuable connections with over 3000 advertisers across India.

     

    Aidem is also the exclusive media representative for Mi Marathi, Live India, Sahara One, Sahara Filmy, Economist.com, GETIT, Eros Now, KBS World, Al Jazeera English (AJE) and other Al Jazeera channels, Clubbing TV, DanceTrippin, RCK TV, Jukebox, Lakshyya Entertainment, Get Punjabi, Jaya TV Network and Sri Lanka Premier League.

     

    Aidem, together with eBUS – a Group IMD Company, also offers a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters. This service is being used by almost all major broadcasting networks in India.